Coca Cola and Cadburys

1039 WordsApr 23, 20135 Pages
How Coca-Cola segments it market This is coca cola zero, which is a low calorie version of the normal coke. It was introduced in 2005. It was mainly introduced because males thought that diet coke was a feminine drink. Target Market Coke zero is primarily aimed towards young adult males around the world. This is because diet coke was seen to be more aimed at woman. It is also aimed at people that didn’t really purchase the normal coke due to it being too sugary etc. It’s not too expensive as can and bottle versions range from 50p - £1.50. This means that the drink is not aimed at a specific social class. How is the target audience shown? In the UK, Cheryl Cole was asked to launch the campaign…show more content…
A market niche is a sub-section of a Market in which a small number of products very closely match the needs of consumers. As a result of this, Sprite initiated a process of market research in order to better understand Irish teens and their needs. Dr Pepper [pic] Dr Pepper is a soft drink, marketed as having a unique flavor. The drink was created in the 1880s by Charles Alderton of Waco, Texas and first served around 1885. Dr Pepper was first nationally marketed in the United States in 1904 and is now also sold in Europe, Asia, Australia (as an imported drink) and South America. Variants include a non-high fructose corn syrup version, Diet Dr Pepper, as well as a line of versions with additional flavors, first introduced in the 2000s. Target Audience The Dr pepper target market is the 13-30 year old busy and often stressed college student or new worker. Dr pepper is generally meant to be a refreshing drink that people can turn to. How is the target audience shown? In a 2008 ad, someone was sitting in a college lecture and took a sip of his Dr Pepper. When he stopped drinking, the Dr Pepper can start singing "Flava Licious" He covered the can, and when he let go, the can played a Spanish version of the song. He took another sip, and it began playing a Queen version of the song. Everybody in the class (even the

More about Coca Cola and Cadburys

Open Document