Coca Cola and Cadburys

They like to build their own brand. Many redesigns have happened over the years including removing the period in Dr. in the 1950’s. By doing this it allows them to reach their target market and appeal to customers that are interested in them or already purchase their products by offering a facelift and a competitive edge. By reinventing the look of a product it gives them all the acknowledgement and build up. “As we continue to invest very heavily in our most profited brands to drive the revenue up and sustainable growth by strengthening consumer awareness, innovating against our brands to take advantage of evolving consumer trends, improving distribution and increasing promotional effectiveness” (Strategy 2017). Mainly a person of low income would be the consumers for Dr Pepper. There have been a few changes in their target market over the years. Products get mainly bought at dollar store type of businesses and gas stations/convenient stores. More non-college students and Caucasian started purchasing the product more. This has to do with the over stocking of the product during grocery shopping or packing the pantry. You see more non-college students because of how expensive other brands are at bulk price and most of these people are predominately “Caucasian and upper middle age”(Insights and Demographics 2017). Many of the target markets stayed the same, yes they profited and reached their goals but there wasn’t a big

According to its official website, Dr Pepper original and most well-known product is Dr Pepper with 10 flavors. The company also unveiled Diet Dr Pepper with several flavors with the aim of satisfying customers who seek out a sugar-free soft drink. Another well-known product is 7 Up, a lemon-lime flavored and non-caffeinated soft drink.

A single twelve ounce can of regular Coca-Cola contains thirty-nine grams of sugar, and 140 calories, as opposed to the zero on both counts that a can of diet Coke has. Without sugar or calories, it allows people to drink more than one per day, if they aren’t concerned about the large amounts of caffeine, of course. This lack of sugar and calories allows for a clean conscience when ordering a glass of diet Coke at the restaurant while with friends, and for a lower number on the scale. A simple diet shouldn’t keep a person from enjoying a can of

The soft drinks market is dominated by 3 household Coca Cola, PepsiCo and Dr Pepper Snapple. Coke Zero is successful because it was carried to new category – sugar free coke and be first to get into the prospect’s mind. It is filled a need for an underserved consumer -- young adult males, offering to anyone seeking great Coca Cola taste with zero calories. In a world where new products rise and

Dr Pepper has been around for years. Nowadays this beverage might be your favorite soft drink but it wasn’t always so popular. It had to endure many hardships on its journey to where it is today. There was also a lot of luck and dedication involved. You might not even know where the beverage even comes from. Well I think it's about time you found out.

Watching Mean Girls has strengthened my view of Diet Coke as a drink for those who are in control of their lives and want to lose weight, thus becoming more beautiful, popular and successful socially and one of the reasons I consume this product is that I hope to emulate these characteristics, thus it is my beverage of choice.

The Coca-Cola Company has, on occasion, introduced other cola drinks under the Coke brand name. The most common of these is Diet, with others including Caffeine-Free Coca-Cola, Diet Coke Caffeine-Free, Coca-Cola Cherry, Coca-Cola Zero, Coca-Cola Vanilla, and special versions with lemon, lime, or coffee. In 2013, Coke products could be found in over 200 countries worldwide,

Coke Zero was initially sold in white cans and bottles. In the feedback from consumers, Coca-Cola researchers noticed a problem. The white packaging connoted diet drinks, and among the coveted young male demographic, diet connoted "female." The company quickly borrowed an idea from its Australian division and swathed Coke Zero in black. Within six months, the new marketing and packaging were in place, and the brand took off.

Other drinks produced under the Coke name include Caffeine-Free Coca-Cola, Diet Coke Caffeine-Free, Coca-Cola Cherry, Coca-Cola Zero, Coca-Cola Vanilla, and special versions with lemon, lime or coffee , as well as the famous Diet Coke.

I would like also to mention that Coca Cola has also introduced several other drinks under the name of Coca Cola. The most common ones which we all know are Diet Coke (we will talk about it later)with others including Caffeine-Free Coca-Cola, Diet Coke Caffeine-Free, Coca-Cola Cherry, Coca-Cola Zero, Coca-Cola Vanilla, and special versions with lemon, lime or coffee, you can buy any you like.

Since its creation in 1886, Coca Cola has had steadily increasing sales year after year making Coca Cola not only a house hold name but making them the largest soda manufacturer in the world. Recently though they have seen a decrease in sales. In the past five years Coca Cola’s yearly sales revenues have been consistently in between 40 to 50 billion dollars. Beginning in 2011 with 46.77 billion, reaching its peak in 2012 with 48.07 billion and steadily declining in the following years with 46.7 in 2013, 45.93 in 2014, and 43.65 in 2015. “Over the last 20 years, sales of full-calorie soda in the United States have plummeted by more than 25 percent. Soda consumption, which rocketed from the 1960s through 1990s, is now experiencing a serious and sustained decline” (Sanger-Katz, 2015). The main reason for this decline in sales are health concerns. People are becoming more health conscious and are trading sodas for healthier alternatives. Even the sales of diet sodas are taking a hit with many people concerned with the consumption of artificial sweeteners. As a way to appeal to those health conscious individuals Coca Cola began producing healthier alternatives to their beloved sodas such as teas, sports drinks, flavored waters, and products containing real sugar instead of high fructose corn syrup. They also began making smaller servings such as mini cans and bottles which appeals to those who want to cut down on their soda intake. Another reason for the decline in sales is the

Testing showed that the name “Coke Zero” would be an effective way to sell a low-calorie cola to men without using the word “diet.” And advances in artificial sweeteners made it possible for Coke to finally create a product that tasted more like the Real Thing. So expectations were high when Coke Zero was introduced in 2005 with a big marketing push, including a commercial that

Diet Coke was born in 1982 and quickly became The No.1 sugar-free drink in diet-conscious America. In the U.S.A, Canada, Australia, Pakistan and Great Britain, it is known as Diet Coke. In UAE and other countries, it is known as Coca Cola Light. It’s now the No. 3 soft drink in the world. It’s the drink for the people who want no calories but plenty of taste. Advertising Campaigns around the world for Diet Coke share a playful, sophisticated and sexy attitude. The ingredients of his marvelous diet drink are carbonatd water, Caramel color, Phosphoric Acid, Natural Flavorings, Aspartame, Sodium citerate, Sodium benzoate, Acesulfame, Caffeine and Citric acid.

"Coca - Cola" or at all known for a long time the name "Coke" is a drink a couple of people around the world for over 128 years, from the drinks available from the local pharmacy in the city of Atlanta. To this day, the US 's "Coke" is one of the world 's most popular beverages.

The Coke Zero brand is at present situated as high caliber, moderate, zero calorie cola. Being an item under the Coca-Cola brand, Coke Zero is naturally thought to be a dependable item. Enormous brand mindfulness and brand reliability has been set up through past crusades.