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Coca-Cola and Its Global Marketing Strategies

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Coca-Cola and its Global Marketing Strategies

Coca-Cola is a company that is known worldwide for its product. It is a drink that spans all ages, colors, races, and countries. The Coca-Cola Company is the world’s leading manufacturer, marketer, and distributor of nonalcoholic beverage concentrates and syrups. The world’s headquarters are located in Atlanta, Georgia, with many other locations around the country. The Company and its subsidiaries employ nearly 31,000 people around the world. Syrups, concentrates and beverages bases for Coca-Cola, the company’s flagship brand, and over 230 other Company soft-drink brands are manufactured and sold by the Coca-Cola Company and its subsidiaries in nearly 200 countries around the world (Virginia, …show more content…

Coca-Cola has defended their product and claims they test all their soft drinks, wherever produced, to make sure they meet safety standards (Coca-Cola, 1). They also stand by the formula for Coca-Cola though they do recognized small differences in taste when it is bottled outside of the US. Although the taste differences are often involuntary, in many cases the taste differences between countries and regions have helped locals adopt the Coca-Cola flavors. As a result, Coca-Cola can capitalize on its growth and spread its product base even further.
In order to appeal to countries that did not adopt the standardized Coca-Cola Flavors, the company decided to expand its product lines in order to appeal to foreign countries that did not have the same taste characteristics as the United States. In order to do this it developed new flavors of water, teas, juices, sports drinks and energy drinks to appeal to a larger number of people. In some cases they acquired existing companies that already had a loyal customer base and even developed some of its own products by tweaking existing recipes or creating new drinks all together. For example, in Asia soy drinks are much popular than carbonated beverages. To combat this Coca-Cola also offers its own soy beverage in the regions where as in the United States it’s very rare to see soy drinks produced by Coca-Cola

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