Coca Cola in Australia

1471 WordsJan 26, 20186 Pages
Coca Cola made an entry into Australia in 1937. By then, capital markets were relatively small, based on the international standards, and the market was geographically isolated. The products were also new and did not command market. However, Coca Cola products would later gain popularity. The company has also grown, and continues to specialize in beverage industry. Australia’s food and Beverage industry described as being highly dynamic, characterized by consumerism that seeks quality, diversity and value. Australia has reputations for regulations to ensure supply of clean and natural products with low qualities of chemical residues. Safety and quality environment is characterized by strict standards and regulations that enforceable along the supply chains. The food and beverage industry reflects innovative strategies that reflected in the marketing efforts, packaging, product development and manufacturing. The food and beverage industry in Australia also spans a number of competitors and threats, but it is also characterized by opportunities (Nagandera, 2010). The crucial question is whether Coca Cola could keep abreast with the underlying challenges and leverage the opportunities. One of the challenges follows the aftermath of recent Tropical Cyclone Ita. This destroyed as significant as 90 percent of the sugar cane crops in North Queensland. The damage was estimated to be many million dollars. This is expected to make the sugar process to go higher, considering that
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