Coca Cola is the Goliath of the Beverage Market Essay

544 Words3 Pages
Coca Cola has been part of popular culture for over 100 years and has been called a “Vision Brand“. Coca Colas “2020” vision is the reason why they continue to be the beverage market goliath. Their 15 year vision shows their commitment to profit growth, innovation, partnerships, the worldwide economy, their shareholders and their employees. Coca Cola’s marketing and communication is deliberate and connects with its audience in a way that makes it stand out from its competitors. Coke’s brand is respected and well known all over the world. For Coke, packaging has been a defining aspect of its essence and a key part of its engagement strategy. The uniquely shaped glass Coca Cola bottle and eye catching red and white colors will forever be the…show more content…
Coca Cola has been part of popular culture for over 100 years and has been called a “Vision Brand“. Coca Colas “2020” vision is the reason why they continue to be the beverage market goliath. Their 15 year vision shows their commitment to profit growth, innovation, partnerships, the worldwide economy, their shareholders and their employees. Coca Cola’s marketing and communication is deliberate and connects with its audience in a way that makes it stand out from its competitors. Coke’s brand is respected and well known all over the world. For Coke, packaging has been a defining aspect of its essence and a key part of its engagement strategy. The uniquely shaped glass Coca Cola bottle and eye catching red and white colors will forever be the iconic brand image of Coca Cola. Coca Cola’s branding strategy will forever been related with the sense of peace, joy, love and togetherness. Coca Cola Company targets on occasions such which connect people largely by family, happiness, culture, music and sports. Coca Cola uses world renounced heroic figures from Bill Cosby and Paula Abdul to Kobe Bryant to assist in the promotion of their brand in attempt to connect with the consumers. Coca Cola has embedded their brand image with events such as The FIFA World Cup, The Olympics and running minute long commercials during the Super Bowl with an estimated 110 million viewers glued to their televisions. When thinking about Coca Cola one can’t help but think about the association with Santa
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