Coca-Cola on Operations Management

Coca Cola SWOT Organization History and Mission Statement The history of Coca Cola began in 1886 when Dr. John S Pemberton, an Atlanta pharmacist created a tasty soft drink which could sell at soda fountains. Since then, Coca Cola grew to be a global brand and touched great heights. Today, it sells across 200 countries and is just as popular across all the markets and nations. The company today, owns or licenses and markets more than 500 non alcoholic beverage brands. The brand has only few major competitors in the global market. The daily servings of coca cola are estimated to be at 1.9 billion globally. (Coca-Colahellenic, n.d.) This is just another proof of the popularity of the brand which has a very large and diversified

Distinctive Competency / Sustainability Coca-Cola is the result of a patent medicine formulated in a small southern pharmacy over a hundred years ago. It has grown into a multibillion dollar international company. It also owns one of the most valuable brands in the world. Their Coca-Cola banner has won the world’s

 History The first company that conducted its operation in the soft drink industry was Coca-Cola. They brought a new revolution in the history of the world. Coca-Cola is the most popular and biggest-selling soft drink in history, as well as the best-known product in the world.

Coca Cola has been in the soft drink industry since 1886. The Coca Cola Company’s sale has increased by over 4000% in between 1890 and 1900 after Asa Candler, a pharmacist and businessman, bought the Coca Cola formula from John Pemberton, a pharmacist that invented Coca Cola, and marketed it aggressively (Bellis, 2017). Over the years, the company has been introducing beverage in varies category, such as, juice, coffee, and sports drinks. The brand is also growing worldwide.

COCA-COLA Coca- Cola was created in 1886 in Atlanta, Georgia, by Dr. John S. Pemberton, Coca cola was first offered as a fountain beverage at Jacobs Pharmacy by mixing Coca - Colasyrup with carbonated water. Coca- cola was patented in 1887, registered as a trademark in 1893 and by 1895 it was being sold in every state and territory in the United States.

Introduction: Coca Cola is bestselling soft drink in the world. It has introduces various product like sports drink, water, juices, sparkling beverages and energy drinks. It has gone through several innovations from products to packaging. In May 1886 Coca Cola was invented by Dr. John Pemberton, a pharmacist from Atlanta, Georgia, registered trademark in US as Coke since 1944. Company sells its product at gas station, supermarket, vending machines and at most fast food restaurants like Mc Donald and Subway. Its widely availability has made its customer’s first choice leading to brand loyalty.

The company and its products function on a system. The process of producing the beverage is not all done by Coca Cola, but rather interdependently work with other manufacturers. Coca Cola creates the flavoring of the products; however, the finishing of the product, bottle, and its packaging as well as the distribution of the beverage is performed by any of its over 250 collaborate bottling companies. The drink is distributed to numerous suppliers such as vending machines, grocery stores, movie theaters, restaurants, and many more places, all which are responsible for selling the product to the

Advanced Marketing Coca-Cola Company Case Study By Konstantinos Geros 20/11/2016 Try saying Coca-Cola in any part of the world and you will most probably be able to communicate and be understood. What Coca-Cola have managed through the years, is to be known and recognized in any and every place around the world and you will not be able to enjoy one, at least officially, only if you find yourself in South Korea and Cuba, something that is even changing soon about Cuba (BBC, 2012). But is not just about brand. Coca-Cola Company, which was founded in 1892, comes in at a $193B market cap, with revenues of $43,5B, based on the work of almost 123.000 employees (Forbes, 2016). Therefore, it comes as no surprise that Coca-Cola is the 4th most

Devin Ng Professor Paul Beehler TA: Pavinee Kulsamrit Buss 100W Section 24 TABLE OF CONTENT Title Page – 1 Table of Content – 2 Executive Summary – 3 Overview – 4 Distribution Advertising Strategies – 5 Illustration 1 Business Ethics and Risk Factors – 6 Illustration 2 Illustration 3 Conclusion – 7 Works Cited – 8 EXECUTIVE SUMMARY The Coca-Cola Company is one of the largest soft drink company in the world and remain as the top brand among Colas. Coca-Cola’s success begins with their world class distribution system that helps them deliver

Background Information Coca Cola was created by Dr. John S. Pemberton who wanted to create a soft drinks that could be sold in

2. Business background of Coca-Cola Headquartered in Atlanta, Georgia, the USA, the Coca-Cola Company is the largest beverage company in the world, owning, manufacturing, distributing, and marketing of more than 500 non-alcoholic beverage brands, mainly sparkling beverages and more than 3,500 beverage products like waters, enhanced waters, energy and sports drinks, ready-to-drink teas and coffees, and juices and juice drinks (Coca-Cola, 2014). The company owns and markets 4 of the globe’s top 5 non-alcoholic sparkling beverage brands, such as Coca-Cola (or Coke), Diet Coke, Fanta, and Sprite. The company’s finished beverage products bearing its trademarks, sold in the USA since 1886, are now consumed in more than two hundred countries (Coca-Cola, 2014). According to Coca-Cola (2014), the company makes its branded beverage products available to its

Introduction The Coca Cola Company is a multinational company with more than 140,000 employees, the company is in beverage business and its flagship product Coca Cola is considered one of the best soft drink. Coca Cola soft drink is the real revenue generator of the Coca Cola Company. The company was found in 1892 and by 2010 it was reported that the company has the serving of 1.7 billion per day so the company has only grown since its inception. The company is serving its product in more than 200 countries, and the Coca Cola Company owns more than 500 brands, this shows that the graphs of the company is moving upwards and the Coca Cola Company is growing at an immense rate.

The prototype Coca-Cola recipe was first created by John Pemberton at the Eagle Drug and Chemical Company, in Georgia in 1886. According to Pemberton, the new beverage cured and prevented many diseases. In 1888, Asa Candler acquired a stake in the company and named it the Coca-Cola company. Coca- Cola was sold in bottled form for the first time in 1894.

The Coca-Cola Company has to ensure that their suppliers and distributors are on one accord with the company and that they uphold the Coca-Cola standards. Systems must be in place to assist a company in

Veda Dyne M W F 2:00 Coca-Cola Company Coca-Cola was originally invented in Atlanta, Georgia by a pharmacist named John Pemberton in 1886. This fragment was caramel-colored liquid that was made specifically to cure morphine addicts. The formula contained 8.46 mg of cocaine and was enhanced by