Coca-Cola on Operations Management

1463 WordsJun 7, 20136 Pages
| Coca-Cola | Background Dr. John S. Pemberton invented Coca Cola in Atlanta, Georgia in May 1886. Coca-Cola first began selling their product at a soda fountain in Jacob’s Pharmacy in Atlanta. The name came about when Dr. Pemberton’s bookkeeper, Frank Robinson suggested it. He even wrote out the script as seen today on the Coke bottles. Initially, Coca- Cola averaged nine drinks a day in the first year of their sales, adding up to $50 annual revenue. Today products of The Coca-Cola Company are consumed at the rate of 1.6 billion drinks per day and more. The Coca-Cola Company itself not only is a beverage company for one drink but also engages in the manufacturing, marketing and sales of nonalcoholic beverages…show more content…
Quality assurance is how Coca Cola guarantees that it will keep its’ customer base. Coca Cola assures quality by making sure to focus on the four key consumer related components of their product; coca cola’s Ingredients, materials, the bottling process, and the manufacturing process. This way they can regulate every step of the process to keep the people, materials, machines, and ingredients safe while meeting their level of required quality. Coca Cola is a global brand and as such, needs to meet the same standards throughout every manufacturer and supplier. Consistency is one of the brands key strengths and that means Coca Cola needs to be the same product in every bottle, no matter where it’s from. To manage their quality Coca Cola put the KORE system into place. This system holds all operations to the same quality standards and protocols. Coca Cola also installed new managers in three of their divisions to ensure successful direction of the company. Strategies The company’s main strategy is expansion of geography. They plan on acquiring through strategic acquisitions including bottled water companies and springs. In addition they will expand their presence by broadening their geographic footprint through strategic acquisitions. They are dedicated to creating a multi-cultural team. Coca Cola is also dedicated to increasing their demand by updating packaging

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