Coca Cola 's Largest International Investors

Coca-Cola is the provider of carbonated and non-carbonated beverages that can be found in many homes, businesses, and almost everywhere you go in your daily routine. As follows in this plan, Coca-Cola renovates their concept and strategic focus by adding importance to target segments with new and evolving

The company known as Coca-Cola today was started in September of 1919, but the first Coke brand was served as early as 1886. Since that time it has grown to be one of the most globally recognized brand names with a stock value of $167 billion. Coke’s plan has always been developed with the future in mind. Right away the company realized that it was more profitable to manufacture the concentrate used to make carbonated drinks than to bottle it. From that point on they saw the entire world, not simply the originating country, as their desired market. It seems only practical that the company should pursue this agenda until conquered then focus the effort on expanding into different product lines. This logical

There are very few companies that have been able to create a cultural movement with it products and marketing strategy such as Coca-Cola. Many companies over the years have used product placement and brand recognition as part of their long-term goals, but very few have been as successful as the Coca-Cola Company. Coca-Cola produces a wild range of non- alcoholic beverages, ranging from carbonated sodas to nature juices. “Coca-Cola leads the beverage industry in distribution and marketing of soft drink syrups and concentrates. Operating in more than two-hundred countries, Coke distributes more than two-hundred brands with over five-thousand products.” (THE COCA-COLA COMPANY, 2013).

Coca Cola’s first main weakness is that it is highly susceptible to any kind of negative publicity. Every kind of negative publicity can hurt the brand badly. Some years ago after traces of pesticides were found in the products of Coca Cola, it had hurt the brand really hard. Sales had dipped in various corners of the world apart from the criticism that flowed. Any such thing can hurt the popularity and sales of coca cola. However, Coca cola can overcome this weakness by being more transparent regarding the ingredients it uses in the production of its brands.

One big change that needs to be made is pesticide free water in the Coca-Cola products. Indians have a lot of trouble with making sure their food and water is contaminated, and things like this aren’t going to help Coca-Cola’s business because they aren’t going to want to risk their health. Indian’s need to feel safe and trustful of Coca-Cola that their products are safe for themselves. Coca-Cola made also need to use less Indian water in their products if that problem cannot be fixed. Whatever it takes for Indian’s to understand that Coke’s products are pesticide free is what Coca-Cola needs to do. The future of Coke in India is in the hands of

Coca-Cola, the corporation nourishing the global community with the world’s largest selling soft drink concentrates since 1886, returned to India in 1993 after a sixteen year hiatus, giving a new

Description: The Coca-Cola Company is the world 's largest beverage company and is the leading producer and marketer of soft drinks. Today, Coca-Cola is consumed throughout the world at the rate of more than 600 million times per day and this figure is continuing to rise. However, Coca-Cola is not the sort of company to live on its past glories; instead it looks to the future as a challenge and constantly seeks new markets and ways of increasing its market share in areas where it currently has a strong presence. It is the world 's largest producer and distributor of syrups and concentrates for soft drinks. Products developed by the Company are sold through

The company I choose to do is the Coca-Cola Company, which is the world’s largest beverage company. A franchised distribution system which is dated back to the late 1800’s is operated by Coca-Cola. The Coca-Cola Company is an American multinational beverage corporation and manufacturer, retailer, and marketer of nonalcoholic beverage concentrates and syrups, which is headquartered in Atlanta, Georgia.

Since the 1990’s Coca-Cola has been involved in some scandalous and very unethical activities in areas such as product safety, anticompetitiveness, racial discrimination, channel stuffing, distributor conflicts, intimidation tactics, pollution, depletion of natural resources, and health concerns (Ferrell, Fraedrich, & Farrell, 2015). According to the case study, they have been named in multiple law suits; some which resulted in out of court private settlements, others in a court battle and still others that remain unresolved at this time (Ferrell, Fraedrich, & Farrell, 2015). By all accounts, Coca Cola has made attempts to resolve all complaints and issues but sometimes their technique was not what many thought it should be. Even with a history of troubles, Coca Cola remains one of the most recognized brand names in the world. In the south, if you ask someone what they want to drink they will most likely say a “coke”; one must understand that this could actually mean any of a dozen different carbonated soft drinks because everything is a “coke”. They are well known for their savvy marketing and a reputation for quality (Farrell, Fraedrich, & Farrell, 2016).

The crisis that happened at Coca Cola was a very crucial incident. It affected issues such as brand and reputation, and the company has to take action so as not to ruin its image. Coca Cola is a company with a very strong brand name all over the world. An attack like this of the NGO can lead any company to problems. Although the Center for Science and Environment attacked the safety of Coca Cola India 's products, Coke was well within the Indian government 's legal limits for pesticide residue in beverages. The fact is that the country 's standards are weak, so the problem of Sanjiv Gupta and his team is how to rebuild trust. Furtherore, Gupta tries to find ways on how he could contribute on the creation of higher standards for food and

(Essentials, 193)  Coca-Cola needs to look at their role in addressing global challenges, in this case the purification and replenishment of the ground water in India.  The Coca-Cola Company can use their influence to play a part in solving their issues and rebuild their relationship with the people of India.

The customers, although are well aware of the side effects and health effects which the product, Coca Cola, has on the human bodies, but still people continue to drink such a harmful soft drink (Hunt, et al., 2006, p. 5). Apart from this, the company has retained its position in the market with the developments or innovations of the various soft drinks such as sprite, fanta, or even minute maid which has gained much popularity in a smaller period of time since its innovation (Statham, 2014). Along with this, there is another major problem for the company and that is the competitive brands in the market.

The Coca-Cola Company is well being in over the world as the biggest beverage company which heading company is located in America. Pharmacist John Styth Pemberton invented its lead product Coca-Cola in Columbus, Georgia in 1886. Today, the company owes or licenses and markets more than 500 non-alcoholic drink brands, including sparkling beverages and a range of still beverages, for example, such as waters, enhanced waters, juices and juice drinks, instant teas and coffees, and energy and sports drinks (see Appendix 6 for all the brands). Coca-Cola, Diet Coke, Fanta and Sprite are four of the world’s top five non-alcoholic sparkling beverage brands, which are also marketed by Coca-Cola company.

Coca-Cola has been around for generations with the same iconic taste, logo and symbolism. Its brand has represented family and the memories of good times, celebrations and comfort of being with those we love. Unfortunately, the company has not made good marketing decisions in the recent past and has lost relevancy. The purpose of this essay is to assess the conditions that created Coca-Colas marketing problems, evaluate the future of healthy beverages and non-carb drink brand extensions, and provide recommendations to the management.

It has been a bad year for the US drinks giant in India, its big expanding market. In August, the director of the Centre for Science and Environment, Sunita Narain, announced that 12 large cold-drink brands manufactured by Coca-Cola and its rival Pepsi, sold in and around Delhi, contained a cocktail of pesticide residues, including chemicals which can cause cancer, damage the nervous and reproductive systems and reduce bone mineral density.