Coca Cola 's Marketing Plan

The story of one of the biggest marketing blunders in history, is a story of false hubris, desperation, and driving ambition. Made by one of the largest corporations in the world. The creators of a product on the forefront of the American consciousness. As intertwined into American culture as baseball, apple pie, and Thanksgiving dinner. That product of course was Coca Cola, the formula of which had remained unchanged close to 100 years. Since its creation by Atlanta pharmacist John Pemberton in 1885 as a topical remedy marketed as a cure from ailments such as stomach pains, headaches, and even impotence, Coca Cola had grown into the number one drink in America.

The Coca-Cola Bottling Company holds true to their values and strategy, thus creating more value within their brand. Business level strategy implements new products that embodies a fun and sociable atmosphere amongst family members and friends. This ambitious quality in a company is what pushes them past the threshold of complacency to move their product. One way they were able manage their brand globally was by using intense advertisements. Adding to their already famous and highly desired beverage, a business level strategy was instituted to add flavors to their cola product. By adding Cherry Coke and Vanilla Coke to their products, they satisfied the taste buds of millions upon millions of consumers here and abroad. Having the corporate level strategy makes the corporation thrive in the global market. It is also viewed as staying relevant or competitive, by developing more products that would best serve everyone who enjoys their product.

It has taken much more than simply the brand and product to grow Coca-Cola in the number one leader in the soft drink market. Over the past 100 plus years, Coca-Cola has built a huge network of distribution and manufacturing networks. These collaborations that are superior to all others and all types of relationships are a distinctive competency for Coca-Cola. The way that they organize and plan their contracts has proven to be extremely successful and continues to keep Coca-Cola at the top of the market. They have been able to build relationships with suppliers, buyers, bottlers, manufactures, retailers and consumers that are strengthened by the degree of loyalty from both sides of these relationships. They continue to manage their company

Product development is when a firm seeks to gain growth by targeting its existing products to new market segments. An example of this with Coca-Cola is vanilla coke. Having had a successful launch in America, Coca Cola decided to launch its new Vanilla flavoured version in Great Britain. Prior to doing so, Coca Cola carried out taste tests and developed the graphical ‘look’ of the Diet Coke brand. When they did this, they took great care to incorporate aspects of the Coca Cola brand, but still differentiating it so consumers would see it as an alternative to Coke.

The pricing technique of Coca-Cola has supported the firm to compete and grow in the soft drink effectively. The volume discount and pricing penetration are the vital aspects to provide the firm generates its sales in the market. For instance, Coca-Cola partners with large supply chains such as Costco, Sam’s Club, and Walmart to provide great discount pricing in order to generate its sales substantially in the U.S and the global market. Equally, the firm also distributes its

The Coca-Cola Company is the world’s largest beverage company. Coca-Cola began in 1886 by Atlanta pharmacist Dr. John S. Pemberton in which he created a flavoured syrup and mixed it with carbonated water. To date, Coca-Cola is the company’s most popular and biggest-selling soft drink in history, as well as the best-known brand in the world. The company currently features 20 billion-dollar brands such as Diet Coke, Fanta, Sprite, Coca-Cola Zero, POWERADE, Minute Maid, Dasani and so forth. Through the world’s largest beverage distribution system, consumers in 200 countries are able to enjoy these products at a rate of 1.9 billion servings a day. There are currently 4 variants of Coca-Cola available in Malaysia, namely regular Coke, Coca-Cola Light, Coca-Cola Zero and Vanilla Coke.

The Coca-Cola Company is a main soda and refreshment maker and advertiser with an impression in all aspects of the globe. The organization's goal is to offer and convey soda items anyplace on the planet utilizing sheltered and reasonable inventory network administration. Coca-Cola clients can get to their most loved brands of SODA and refreshments anyplace on the planet at unassuming costs. The organization applies development to broaden its line of items so as to meet an extensive variety of customers' requests and inclinations for soda. What's more, the organization makes esteem to its clients through its administration ability and mechanical speculations. This has empowered the Coca-Cola Company to create and

reduce cost as well. Coca Cola is working to drive productivity and continuous savings across us

The world today has been consumed by marketing strategies in order to achieve a level of economic prosperity. Many companies compete asserting be the best, but there is a point when such competition may form a great source of awareness in respectful. This can be seen in Coca Cola 's representative, Ira Herbert 's, request to have Grove Press, a book publishing company, halt the use of a slogan similar to theirs. In both of the letters between Grove Press and the Coca-Cola Company, there is a conflict over the use of, “It’s the real thing.” The letters are between Ira C. Herbert, the representative of the Coca-Cola Company and Richard Seaver, vice president of Grove Press. Herbert initiated the discussion in a letter directed to Richard

Discovering how the Coca-Cola Company manages the production and chain supply system around the world gives me much pleasure as I research for this paper. My hope as I

nship with the Coca-Cola Company * Operation focused on the developed markets * Advertising * Extensive distribution capacity and strong production network * Launch of Coke Zero, respectively the whole Zero range * Recycling Zone (Pilot programme) * Sponsoring of sport events

There has been a recent shift in American product demands. As health concerns such as obesity and diabetes have become more apparent in American society, consumers have been demanding healthier options. This trend has led to a rise in sales for water and wellness beverages and a decline in sales of sugary beverages such as soda. Last year, for the first time in history, bottled water sales surpassed pop sales. Beverage companies in response are expanding and changing their options.

Coca- Cola is a widely recognized brand due to their effective marketing strategies. In 1946, Coca-Cola ads focused on associating its brand within the American Dream lifestyle. They did this by placing Coke directly within a happy family setting that exuded leisure and represented opportunity. This 1946 ad was a model showing the goal of the American Dream and the important position Coke held within achieving this goal. However, in 2013 Coca-Cola ads switched their focus to becoming a more health conscious brand. This 2013 ad reflected how our current generation was under greater pressure and plagued with poor health choices. In the ad, Coke helped people recognize the importance of enjoying life by taking a break from their high stress schedule. It also featured Coke Zero, which is a healthier option that addresses our current health problems and provides a solution. Both ads show how the standards of a “good life” have changed. In the 1940’s, people gave importance to achieving the American Dream lifestyle, whereas in the 2000’s, we are defining a “good life” as simply being healthy and happy.

In the hopes of achieving sustainable and quality growth, the coca cola company holds a 6Ps vision that entails;

Introduction– Coca-Cola has been providing various beverages to its consumers for years, but its most popular drink has to be its original beverage called Coke. Coke has been popular for decades due to providing the consumers with its unique and refreshing flavor. Coke has also been known to integrate some unique advertising when promoting its beverage to the public.