Coca Cola 's Responsibility Of Human Rights Violations

All the most known brands, companies and everyone must follow the law. Also Coca Cola Company, one of the most known brand in the world, must follow law. If not It can go under law penalties and can have very serious issues. For example if Coca Cola Company made an ad about a refreshment and says 20% discount; it must be 20% discount. It can’t mislead and give wrong information.

The Coca Cola Company is very cautious and responsive to change; they act with urgency and have the courage to discourse when needed to work more efficiently. Coke’s focus is to administer its system assets to build values and rewards for the people who take risks by finding better ways to solve problems. Coca Cola Company feels they are accountable for their actions and inactions and hence answerable to the people. They learn from their outcomes and understand what works or what doesn’t for them.

Coca Cola is servant – led company that make sure that they serve the people first. They work on ways to make their company better by change from oil made bottle to plant made from bottle(Ignatius,2011,). The purpose to be a servant – led company is to serve the standard against which it weighs out great action to help with decision making.

investors who interest to invest in a long term. It is caused by the company revenue,

Coca-cola boasts of being the world’s largest beverage company serving approximately one billion customers daily. The most dominant products distributed by Coca-cola are Coke, Fanta, Sprite and Diet Coke. This strategy is aimed at ensuring that every customer gets satisfied whenever they use a Coca-cola brand. Coca-cola has large distributions across the globe making it the largest distributor in the world. The late Roberto Goizueta termed Coca-cola to be an American company with large international business and a sizeable American business (Ferrell, 2008). This has helped a lot with brand selling as it is the most recognized brand in the whole world. “Coca-Cola has the most valuable brand name in the world and, as one of the most visible companies worldwide, has a tremendous opportunity to excel in all dimensions of business performance” (Ferrell, Fraedrich, & Ferrell, 2008). Coca-cola, however, has not been smoothly running over the decades in operation. It has on numerous occasions been criticized for overlooking some ethical standards that it should have rather upheld. This essay aims at looking into some of the issues facing Coca-cola, the most significant of them, how they were resolved and how Coca-cola should have solved them.

2.1 What roles does corporate reputation play within organizational performance and social responsibility? Develop a list of factors or characteristics that different stakeholders may use in assessing corporate reputation. Are these factors consistent across stakeholders? Why and why not?

“A Coke is a Coke, and no amount of money can get you a better Coke than the one the bum on the corner is drinking. All the Cokes are the same, and all the Cokes are good. Liz Taylor knows it, the President knows it, the bum knows it, and you know it."(Andy Warhol, 1975) Regardless of its corporate reputation, the organizational performance and its social responsibility of Coca-Cola makes it loved around the world. Ever since its creation in 1886 Coca-Cola has been a household brand known globally for generations of families. I have to mention, of all the cases researched this is my least favorite not only because of my childhood love for the product because the ethical issues in one way or another always manage to resolve themselves not before further tainting the reputation Coke worked so hard to obtain. Most times, whether an organization is innocent of an unethical act, it becomes secondary to the suspicion of the original act. Almost as if the court of public opinion has the power to ruin the reputation of an organization based on an unfounded accusation. In spite of my loyalty after having ready the case, I do believe Coca-Cola to be flawed. The contamination scare in Belgium is a great example of a public relations nightmare. The slightest hint of impurity should have pushed Coca Cola into crisis management mode but they were slow to react, citing it a minor issue (Ferrell, Fraedrich, & Ferrell, (2011). It was not until local officials

The main purpose of large corporations like Coca Cola, or any corporations for that matter, is to sell. The public knows that, or so it claims. Does it completely understand that when it complains that Coca Cola’s advertising doesn’t reveal the entire story? Companies in this century have to do anything possible to sell the product, especially with all of the new nutritional information. Ideally, lying to the consumers would not occur, but companies must make a living somehow. However, even though so much evidence against any health benefits of Coca Cola have come out, the company really should not be marketing to the point where the advertisement is on the border of being propaganda versus persuasion.

Coca-Cola is a big recognized brand that produces many products than just soda drinks. With all the money and brand recognition the company possesses, there are possibilities for the company to past the scandals and keep up in the business market, like we have discovered the company has invested money to cover illicit activities. However, it is very important for the company to act ethically and respond to the scandals that the company has been accused. If Coca-Cola responds morally correct, it will shows the customers that the company cares about social responsibility, but if the company does not act fast and ethically, it exists the possibilities that the company’s sales keep declining.

In order to gain trust among the local society, they improved their business and decided to implement some different ethical theories one of these theories that they focused on was the Utilitarianism. The contributors for the Utilitarianism theory were Jeremy Bentham and John Mill. Utilitarianism means that everybody´s and well-being of an enterprise have an equal way. The way to act Utilitarianism refers to the greatest good for the greatest number as a consequence of a single action. The right act is defined as the one which brings about the best results. So to act in this way Coca Cola focused on reducing the water usage. Now in the year 2015 they use 34 % less water compared to the year 2007 through the practice of rainwater. Another aspect how they transact the theory is that they stabled a charity project in collaboration with the government to provide medical access to poor people. But this was not the only thing that they changed. Kant who was a contributor of the theory of duties said that if you want to act morally correct a company or a person should always act in such a way that you would be prepared for it to become a general rule and that everyone else do the same in the same situation. Under considering this statement C.C implement various quality checks for their ingredients and for the process for making soft drinks. Nowadays the water that they are using is

Although people in the “mainstream” society purchase Coca-Cola products, the organization customers, range from small entrepreneurs to large international retailer and restaurants (Coca-Cola, n.d).

For the social responsibility, we are the ethic company and we will be the ethic company forever. We contribute our business to the environment friendly and production sustainable and provide the best work condition to our workers. We also choose our suppliers which desire to be ethic companies as well. We also take charge their

Every organisation has an obligation to act to benefit the society at large in an ethical framework. This helps in maintaining and developing the organisations image and consequently influences the customers’ overall evaluation

The Coca-cola bottlers’ incident where union members and the workers are murdered started on the 1990s. This incident is considered as a corporate crime. A corporate crime is a crime made by a company that harms other people’s lives. Sometimes they harm the ecosystem as well. However, on this case, the Coca-cola bottlers did not harm the ecosystem but they hurt their own workers and the union members. Coca-cola bottlers hired illegal paramilitary groups to intimidate, threaten, and kill their own workers. These paramilitary groups also threatened to lease a bomb attack on the union headquarters. All they did was to scare the lives of the union members and the workers. They also hired far-right militias of the United Self Defence Forces of Colombia (AUC) to murder nine union members. Coca-cola was able to dodge from this case as they claimed that they weren’t involved with the death of the union members. The killer itself is the AUC soldier and they got an order from the Coca-cola

– A large multinational company such as Coca Cola has to comply with strict laws and legislation; this is not only within the US, but around the world where they also have a large influence in the global market. There are many laws which Coca Cola have to be aware of, such as VAT and corporation taxes, employees and staff get paid around the world, and also believe in the environmental laws of each country they operate in, such as