Coca-Cola's Business Strategies

1548 Words Feb 1st, 2018 6 Pages
It is an American based multinational corporation that manufactures, distributes, and promotes soft drinks, fruit juices, energy and sports drinks, yogurt drinks, mineral water, coffee, tea, and soy-based beverages. Founded in 1886, the Coca-Cola Company currently offers almost 3,500 products under 500 brand labels. The most famous products of the company include Coca-Cola (Coke), Fanta, Sprite, Minute Maid, Fresca, Mello Yello, Dasani, and Power Ade. The Coca-Cola Company is present in more than 200 countries around the Globe. With the help of 146,200+ business associates and partners, the Coca-Cola Company is able to serve more than 1.8 billion customers every day (The Coca-Cola Company, 2013).
Business-Level Strategies of the Coca-Cola Company
1. Differentiation Strategies: The products offered by the Coca-Cola Company can be differentiated from those of its competitors on the basis of their taste, quality, ingredients, pricing, packaging, marketing, and distribution strategies. In order to operate in the most competitive and profitable fashion, the Coca-Cola Company focuses on making its products highly differentiable from their competitors products. From simple bottle design to the expensive marketing campaigns the company has effectively differentiated its products so as to build a unique brand image in the minds of…
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