Coca Cola's Micro and Macro Environment.

Coca–Cola a leading manufacturer, distributor and marketer of soft drink products. Coca–Cola was not always the sugary syrup soft drink most people know today. As a matter of fact, before 1886 Coca-Cola was made with alcohol and cocaine. Concocted by Dr. John Pemberton a pharmacist in Atlanta Georgia Coca-Cola was originally named Pemberton’s French Wine Coca. Dr. Pemberton marketed the drink as a cure all for mental and physical disorders and was sold from a soda fountain at his local drug store. A step ahead of prohibition, Dr. Pemberton replace the wine in his formula with a sugary syrup. The cocaine portion of Coca-Cola was removed before 1914 when cocaine was deemed illegal in the United States of America. Coca-Cola as we know today still contains coca but the narcotic portion of cocaine, it is removed. Today, Coca-Cola has expanded to over 200+ countries. From concerts to sport venues to local restaurants you are more than likely to come across a Coca-Cola product, Coca-Cola has had such an impact on society that it is given credit for how we portray Santa Clause today. Other credits should also be given to Coca-Cola like an increase in diabetes and other diseases.

The political situation of a country affects its economic settings and economic environment affect the business performances. Coca-Cola sales are impacted by a set of economic factors that beyond are beyond the company’s control. These factors include the level of economic growth in the country and in the industry, tax rates and currency exchange rates, interest rates, labor costs and others. The global economic and financial crisis of 2007 – 2009 is a relevant example of an economic factor that greatly impacted the majority of businesses around the globe. However, the crisis has impacted Coca-Cola to a lesser extent compared to many other businesses. Its’ operating margin remained at industry-front 22% despite the crisis, although dividend yield was reduced to 2.6 % Quarts. (Timmons, H. (2014). Economic factors relate to goods, services, and money. Despite directly affecting businesses, these variables refer to financial state of the economy on a greater level –whether it be local or global, inflation increases cost of production. Consequently, Coca-Cola had to face the uncontrollable problem of increasing their pricing. With this increase they risk losing customers who cannot afford their products because it is a desired product not a necessity. Due to inflation in 11 years the price of an identical bottle of Coca Cola has doubled in price. Alternatively, Coca Cola could be forced to lower their prices to facilitate an increase in consumption

This categorizes environmental influences into six main types: political, economic, social, technological, environmental and legal.

Coca-Cola 's "Friends" advertisement is a well composed advertisement. The advertisement is drawn in a minimalistic style that lends harmony and order to the artifact; the key elements of the artifact are arranged in a orderly manner appropriate to the subject of the artifact. The background is a mid-tone red that contrasts sharply with the white hands featured prominently in the center of the artifact. These white hands, unblemished and of one shade, reach towards one another from opposite sides of the advertisement with cupped hands. These hands bear an offering to one another, their wrists titled delicately towards one another, and the exchange is of equal value, the left hand drops a seed

The strategic planning process begins with identifying a mission, vision and core values for the company. It is important to keep in mind, however, that if these statements are vague, meaningless, or filled with empty jargon, they will mean nothing to the audience. The audience is broad all stakeholders are involved and the statements may be broad as well, but the statements need to convey something specific about the company, what it does, how it does it, and where people should see the company in the future (Heathfield, 2012). In this paper, Coca-Cola's mission, vision and value statements will be analyzed against the best practices for these types of statements, in order to set the stage for an analysis of Coca-Cola's strategic framework.

“For a 125 years, we have been refreshing the world.”(Coca-Cola) These words explain the long relationship that the Coca-Cola Company has had with the consumers. The Coca-Cola Company was founded in downtown Atlanta, Georgia in 1886. (Coca-Cola) Today Coca-Cola is one of the most recognizable fountain drinks in the world. Expansion of advertising techniques, and modern technology have allowed this company to rise above the rest. One ad that is particularly oriented towards the global community is an ad that reaches out to not only Americans but also to the world. This ad attempts to sell to a wide variety of people engaged in every aspect of life. Coca-Cola has expanded to come one of the leading soda companies in the world, they make

The macro environment deals with the external and uncontrollable factors of a business. The macro environment helps the business with identifying it’s triple bottom line and can help them adjust necessary factors in their planning. The macro environment also includes analyzing different factors in the external environment, In order for the business to take the current issues and create strategies of their own on how to eliminate them for the benefit of their business. The macro environment will look at factors such as inflation, unemployment, spending and the gross domestic product.

Globalization – the intensification of human interaction (Guest, 18), continues to remain a key facet towards growing economies, improving international relations and influencing new opportunities. Although global expansion is seemingly brand-new within contemporary society, such interaction is not a recent practice, but rather has been performed and cultivated for centuries past. To analyze the power of globalization, through a narrow lens, one could look at the consummation/production of Coca-Cola and a chocolate bar. By interpreting a single bottle of ‘Coke’, much can be revealed about its impact, both negative and positive, on the consumer and the environment of the country where it is produced; Plachimada. Furthermore, through that same context, looking at, a single chocolate bar can further lay bare the dominance and crisp realized influence that a small, subjectively delicious, object has on the issue of stratification, and its relation to power, on the rest of the world; that being, countries where these products are forcefully composed in.

The way Coca Cola promotes diversity is by learning from individuals. They take part in projects all over the world, that would put the company in a position to learn from different cultures and their lifestyles. Coca Cola’s diversity practices are a way to ensure to their consumers, that they are more than just a company, they are here to help the people. As more and more people hear about Coca Cola’s practices, support is gained and projects become even bigger. Coca Cola’s goal is for the company to gain support that would generate more sales globally.

Diversification: Coca Cola will find it hard to keep current growth levels and penetrate new markets with its existing product portfolio. The company has been investing significantly to build a presence in rapidly-growing beverage categories. At present, coca cola owns 16% of Keurig Green and 17% of Monster Beverage. Keurig, famous for pod-based, hot drinks aims to feature Coke-branded products for its future platform and the deal with Monster expands their product mix to energy drink segment attracting rapid growing younger customer base.

approach to marketing. Over its 127 year history, Coca-Cola’s efforts to refine and perfect its

Micro environment in business is a specific area of elements which impact the organisation’s ability to serve its customers. Organisational micro environment factors consist of customers, competitors, suppliers, marketing and the general public. Macro environment is external factors of an organisation which are uncontrollable that influence in decision making and effects on performance and strategies. These include political, economic, social, technological and

In order to better analyze the industry and to understand the macro-environment in which Coca Cola is evolving, we have used

One of the hardest challenges a company can face is staying relevant. With so many new products arising in the market consumers have the choice today. The world of monopoly dwildling when it comes to product choices. Coca-Cola has faced many challenges in staying innovative in an ever changing market. There is influence from the tv ads, news reports, health studies, word of mouth and the internet to name a few. This paper will review the challenge of staying innovative for Coca-Cola and how they are becoming more mobile to overcome the challenges of staying in the top 5 of the most recognizable brand in the World. (Gaille, 2013) This paper will discuss innovation trending, being mobile, and the building block experimenting with marketing techniques to boost sales.

This paper will highlight the issues in the domestic environment such as social and environmental concerns,