Coca Cola's Mission Statement

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A company that has posted its mission and vision statement online is Coca- Cola. Coca-Cola’s mission statement is as follows: “Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions. • To refresh the world... • To inspire moments of optimism and happiness... • To create value and make a difference” (The Coca-Cola Company, 2016). Coca-Cola’s vision statement is: “Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth. • People: Be a great place to work where people are inspired to be the best they can be. • Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people 's desires and needs. • Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value. • Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities. • Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities. • Productivity: Be a highly effective, lean and fast-moving organization” (The Coca-Cola Company, 2016). Coca-Cola is a great company that does a lot not only for the business, but for others too. Coca-Cola takes many innovations, such as product innovation, marketing
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