Coca Cola's Stakeholder Identification And Value Analysis

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Understanding Coca-Cola’s stakeholder identification and value analysis is important to contributing positively to the company’s bottom line. To flourish as a beverage giant, Coca-Cola continues to look at ways to expand globally that meets the needs and demands of its stakeholders. Recognizing Coca-Cola’s value relies on grasping the linkages between the organization’s interdependent activities (Millar & Porter, 1985). This section will detail their enterprise level strategy, organizational cultural type, and integrated concepts that will lead to the company maintaining sustainability. Enterprise Level Strategy When organizations attempt to add value to its stakeholders in order to legitimize the survival and ensure its future is known as enterprise level strategy (Meznar et al., 1991). Enterprise level strategy includes the following mechanisms the environment and benefits (Meznar et al., 1991). Coca-Cola’s mission is to refresh the world; inspire moments of optimism and happiness; and to create value and make a difference. Their vision is to continue achieving sustainable, quality growth (Mission, Vision and Values, 2015). Coca-Cola’s internal and external stakeholders are: customers, employees, bottlers, manufacturers and many others who have an interest in their business. Maintaining engagement with stakeholders allows Coca-Cola to have ongoing conversations that support continuous improvement and help deliver commitments. Stakeholders reporting recommendations

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