Coca Cola's Stakeholder Identification And Value Analysis

The next stage is a stage of providing the actual change actions. Here, the company has chosen a new CEO and President, Douglas Daft, who was an opposite of Ivestor. Daft was a delegator, who wanted to turn Coca-Cola to a most desired company by employees in the world. He also saw a company as a head of the class, when speaking about diversity of workforce and business. Daft was fast in his actions. He has put Ware on the position of Vice-President for Global Public Affairs, as he was concerned about diversity issues in the company as well. They applied Ware’s suggestions about supporting the diversity from the top-executives and tying compensation increases to the achievement of diversity goals. On this stage, the U.S. District Court for the Northern District of Georgia approved the Settlement Agreement, which was used to non-hourly U.S.-based workers of the company, excluding its bottlers and called for pay-back to employees, future pay equity and equal employment opportunity. Task Force was created to provide an independent supervision of company’s compliance and was reporting on implementation of these programs. On this stage, Coca-Cola learned a lot about its past mistakes and provided dozens of changes to its policies and procedures. As it is not possible to change a whole organization in a short-time period, Coca-Cola was implementing changes during the next decade after a lawsuit and even created a document, called “Manifesto of

While creating the Stakeholder Analysis Matrix for Anheuser-Busch (AB), I found that the major external and internal stakeholders fell into either the Keep Satisfied or the Manage Closely categories, and only a few were in the Keep Informed and Monitor categories. I felt this way because when you are dealing with a product such as alcohol, the company has many risks involved which require close continuous analysis of certain stakeholders.

The resource-based view is a good way of looking at a company's internal competencies and to expose some of the internal weaknesses as well. The resources are divided into tangible and intangible assets. Coca-Cola's assets are primarily intangible, but these assets are uniquely tailored to competing in the non-alcoholic beverage industry. The company's functional strengths in innovation, leadership, HRM and marketing are all well-suited to the competition that it faces. As a result, the company has more strengths than weaknesses. While there appears to be few opportunities for Coke, the company succeeds because it is geared wholly towards exploiting whatever opportunities do arise, and to creating opportunities where perhaps there were none.

Does Coca-Cola allow various factors to influence the decision-making process? There are different strategy levels striving to meet or exceed overall corporate strategies within Coca-Cola. This essay will discuss functional, stability, competitive versus cooperative, trade offs, and retrenchment strategies. It will also provide examples or advantages and disadvantages the company utilizes at a corporate strategic management for tailor logical portfolio decision changes when warranted. Leading off with the first topic of this discussion, what is a functional strategy and can it affect decision-making?

The multinational company that I have chosen is Coca Cola Company since it is a very popular brand and has been serving its customers for more then 10 decades and even after so many years its popularity seems to be increasing day by day which itself speaks about the company's remarkable performance. The Coca Cola Company is an American multinational corporation and manufacturer, retailer and marketer of the nonalcoholic beverage concentrates and syrups (Wright, 1999). It came into existence in 1886 and was invented in Columbus, Georgia by John Stith Pemberton. The current statistics of the company shows that it is currently operating in over 200 countries offering its customers over 500 brands with each day serving of more then 1.7 billion (Charles W. L. Hill, Essentials of Strategic Management, 2012). .Further more the Coca Cola Company is alone responsible for the 78% of the total gallon sales of all the beverages sold worldwide. The company is listed in New York Sock Exchange and is very popular in most of the countries especially United States of America, which alone consumes 47% of the total gallons, sold worldwide (Zurkuhlen & Meeker, 1987). The company headquarter is located in Atlanta, Georgia, United States of America and its current chief executive and chairman is Muhtar Kent (Charles W. L. Hill, Strategic Management Theory: An Integrated Approach, 2012).

Although there are areas in Africa lacking infrastructure, Coca-Cola operates in every country. Coca-Cola utilized a franchising manufacturing model that works perfectly for operating in Africa. Coca-Cola partnered with local licensed bottling groups to help create the product. Coca-Cola manufactures the syrup concentrate and sells to the bottlers. The bottlers add filtered water, carbonation, and sweetener to make the final product. With this model, Coca-Cola is sharing the wealth with local investors/community members. This creates sustainable business and improves community buy-in with Coca-Cola’s existence in Africa (Maritz Jaco 2010). Because partnerships are formed with local bottlers and local members of the community, there is a vested interest by the locals to keep Coca-Cola’s business successful. Through these partnerships, Coca-Cola is able to help build the socio-economic system in different towns.

The objective of this report is to evaluate the Organizational Resources and Competitive Strategies of The Coca Cola Company in the USA. This study is conducted in order to carry out the company’s overall strategic Marketing reasoning. The report will highlight the Marketing capabilities, Competitive strategies adopted and the competitive Advantage Coca Cola USA has over its competitors in the country.

Coca Cola endeavors to refresh the world, the company and its local bottling partners strive at

Coca-Cola is the result of a patent medicine formulated in a small southern pharmacy over a hundred years ago. It has grown into a multibillion dollar international company. It also owns one of the most valuable brands in the world. Their Coca-Cola banner has won the world’s top brand 13 times on brand c-consulting firm Interbrand’s annual list (Fraser, 2012). In addition to its main product, Coke, the company owns over 3500 beverages. One of its core competencies is brand building. They have built their brand to have respectability and dependability. Their brand and logo are recognized all around the globe. It has actually become a new known on almost all households worldwide (RNWILKIN, 2009).

Coca-Cola inclusive workplace culture consists of seven core values: leadership, passion, integrity, collaboration, diversity, quality, and accountability. Coca-Cola Company central promise is its values, which are to refresh the world in mind, body, and spirit, and inspire moments of optimism; to create value and make a difference. Coca-Cola Company has a diversified workplace culture that includes programs to attract, retain, and develop diverse talent; provide support systems for groups with diverse backgrounds; and educate all associates so that we master the skills to achieve sustainable growth (Workplace Culture).

The Coca-Cola Company is a leader in the beverage industry with a reputable brand and strong global presence. According to the Coca-Cola Company’s mission statement and 2020 vision, some of its goals include:

Coca-Cola believes and implements that open communication is the key to effectively solicit and leverage innovative ideas amongst its workforce. For example, global associates and bottling partners have contributed ideas to major initiatives, such as the 2008 Beijing Summer Olympic Games activation. Employee input has been a key ingredient to the Company 's Mission, Vision & Values. Another example of Coca-Cola’s regular dialogue with their associates is their global Employee Insights Survey. In 2010, the results of the global Employee Insights Survey showed improvement across almost all survey categories, including an 84% associate engagement score -- a two- point increase over 2008.

Coca-cola boasts of being the world’s largest beverage company serving approximately one billion customers daily. The most dominant products distributed by Coca-cola are Coke, Fanta, Sprite and Diet Coke. This strategy is aimed at ensuring that every customer gets satisfied whenever they use a Coca-cola brand. Coca-cola has large distributions across the globe making it the largest distributor in the world. The late Roberto Goizueta termed Coca-cola to be an American company with large international business and a sizeable American business (Ferrell, 2008). This has helped a lot with brand selling as it is the most recognized brand in the whole world. “Coca-Cola has the most valuable brand name in the world and, as one of the most visible companies worldwide, has a tremendous opportunity to excel in all dimensions of business performance” (Ferrell, Fraedrich, & Ferrell, 2008). Coca-cola, however, has not been smoothly running over the decades in operation. It has on numerous occasions been criticized for overlooking some ethical standards that it should have rather upheld. This essay aims at looking into some of the issues facing Coca-cola, the most significant of them, how they were resolved and how Coca-cola should have solved them.

According to Coca-Cola website, Coke is considered to be the biggest best-selling soft drinks and recognisable brand in the world. This company consist of 20 billion dollar brands; this includes Sprite, Fanta, Diet Coke, Coca-Cola, PowerAde, Minute Maid and Vitamin water. In this report an attempt will be made outlining on how Coca-Cola generates money and the importance of micro and macro environmental factors in an organisation.

Overall, Coca-Cola’s mission statement defines its goals, policies, and values and defines the competency of the company. It indicates the company’s scope; the reach of Coca-Cola is world-wide. It does not, however, do a good job of stating why its operation is better than anyone else’s. As a result, it does not define the competitive environment. Most of the ideals that Coca-Cola lists are generic -- every firm wants to do good by its shareholders and its customers. Consequently, the mission statement needs refined if it is to be taken seriously.