Coco Chanel

1993 WordsOct 4, 20098 Pages
Coco Chanel Coco Chanel was one of the most prominent fashion designers of the 20th century. Her contribution in the development of fashion can hardly be underestimated. In fact, she revolutionized fashion in a way, since she was one of the first fashion designers who made women think of themselves first rather than think how they look for their men, which was a traditional view on female fashion at the epoch. In actuality, the significance and her great contribution in the development of fashion as well as 20th century culture at large was marked by her contemporaries as well as modern specialists. For instance, she was the only person in the field of fashion design to be named on TME Magazine’s 100 Most Influential People of the 20th…show more content…
However, the development of her business in Paris was overshadowed by the outbreak of World War I, which started in 1914 and affected the life of the entire country dramatically (Charles-Roux, 219). Nevertheless, Coco Chanel had never stopped working and continued designing new products which still remained popular and the demand for her wear was traditionally high. But she had to stop her business in Paris because she was deprived of all her properties. Nevertheless, Coco Chanel was not discouraged and carried on her professional work and designing became an essential part of her life. On the other hand, she could live with her ideas only. She needed money to earn to maintain living. In this regard, the assistance of Balsan’s friend, Arthur “Boy” Capel proved to be very helpful for Coco Chanel. Their friendship evolved into a love affair which made them very close and Capel helped Coco Chanel to open a new shop in Brittany, France, which, similarly to the shop in Paris, became very popular among local customers (Weber, 35). It is worth mentioning the fact that celebrated French actresses buy wear in Chanels’ shop which was very important for the promotional campaign of her shop. In fact, the interest of celebrities to her shop contributed to the growing popularity of her products and her design in France that contributed to her professional recognition, while the popularity allowed her to expand her business steadily. Due

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