Coco Cola Case

In Asian population, the satisfied consumers of Coca-Cola, is around 3.2 billion and the average consumer enjoys close to two servings of their products each month. Through intense focus on Coca-Cola, innovation and new quencher, the company has achieved the growth of 10% in 2010. With developing population & economy, the company is building and exciting the family of beverage brands, in order to expand the popularity of the core brands, led by Coca-Cola. In China, for example, sale of Coca-Cola is increased by 6%. The total unit case sale of Coca Cola in Asia can be shown by the following pie chart.

For many years, the rest of the world has assumed that India’s governing body is a closed minded regime, avoiding outside investments almost entirely, especially consumer good. This was an obvious obstacle for both Coca-Cola and Pepsi Co. when contemplating entrance into this new market. Although Pepsi had not attempted to enter the market before 1986, Coke had been there many years before, since 1958 but was forced to leave, in 1977, as a result of political actions and policies. This is an obvious example of how political actions and policies can affect, and have affected, the market for soft drinks in India. Therefore, Coca-Cola’s relationship with the Indian government was tarnished, which made it harder for Coke to re-enter. Coca-Cola

In a monopolistically competitive industry, the goods sold, while not perfect substitutes, can be viewed as acceptable substitutes by most people. As a result, if Firm A raised the price of its good substantially, consumers would decrease the quantity demanded from Firm A and would move to other firms selling similar products. As a result, Firm A would sell few units at the new higher price. As the quantity a firm sells falls, so does its percentage of sales in the industry, also

It is assumed that in economics customers are rational decision maker and their demands affects a company’s business decision. It can be said that if a price for a particular increases and he or she is cognizant of all the pertinent information, demand will lessen for that product. Should price decline, demand would increase.

MISSION Increase in shareholder’s price over time. with business partners to deliver satisfaction and price to customers through world wide system of superior complete and services so increasing the complete equity. contribution from every of the given areas:- People operating within the company. Commitment of the company. Environmental polices. Internal management. SWOT ANALYSIS STRENGTH Company product having a good brand and trade mark. so there's no such problem for convenes the user. Being a franchise company product trade mark. That’s why it’s scope is worldwide. Coca cola capturing close to about sixty nine market in cold drinks line remaining 31st captured by its main challenger Pepsi. the explanation behind that sensible offer and its all flavor like Thumsup, Limca, Fanta, Maaza and fairy also asked by the user in Sahibabad space. Coca Cola sensible complete Image not solely in India rather everywhere the planet.

It is rightly said that advertisement is as much a science as it is an art. advertisements are primary mode of communication in the field of marketing as it serves as a direct contact with the consumers of a product. an advertisement of any product is successful in making its place in the market only if it succesfully reaches and creates an attractive image of the product in the mind of the consumers. Coca-Cola, a beverage company, is an American multinational beverage corporation and manufacturer, retailer, and marketer of non alcoholic beverage that is headquatered in Atlanta, Georgia. The company rightly claims its hold over the Indian market and remains one of the most famous soft drinks in India. All the contemporary beverages use various marketing strategies to keep a hold on the Indian market. The most powerful strategy that ensures a company's reach to the market and thus to the public is through

The substitute goods. In more detail if the price increase in a product then the consumers will prefer to buy its substitute and its demand will increase. For example if the price of pork raises the demand for lamp will rose.

Who would have known that Coca-Cola debut to the world was all because of a pharmacist? And just a touch of carbonation has truly made it a refreshing and an enjoyable carbonated soft drink. It is within “arms reach of desire” as former CEO Robert Woodruff notes. The Coca-Cola Company ultimately cares about its customers and prides itself into providing good citizenship. One of Coca-Cola’s largest international investors was India, from 1993 up until 2003, Coca-Cola invested more than US$1 billion into the country. In August of 2003, CEO of Coca-Cola India, Sanjiv Gupta came to a standstill where he had to further anticipate his next move for the company. The company faced a crisis where the Center for Science and Environment (CSE) issued a press release affirming that three samples of the 12 cold drink brands sold in and around Delhi containing pesticide residues were of Coca-Cola and PepsiCo brands.

Coca-Cola company was founded in 1886 and has supplied beverage to consumers for 130 years. Its global headquarter is located in Atlanta, Georgia. Now, it is the largest beverage company around the world and ranked the world’s third most valuable brand which valued at 73.1 billion dollars (“Best Global Brands 2016 Ranking,” 2016). Coca-Cola has 20 brands of their products such as Diet Coke, Coca-Cola Zero, Fanta, Sprite, Minute Maid, 18 of which are available at present. Customers have 3800 choices among beverage brands from Coca-Cola. All of these products are sold in over 200 countries, and the daily servings are more than 1.9 billion which demonstrates that Coca-Cola is the No.1 beverage supplier in the world (“Coca-Cola At A Glance: KO101 Video and Infographic,” 2016). Also, Coca-Cola has more than 700,000 system associates among branches, and ranked in top 10 private employers (“Coca-Cola At A Glance: KO101 Video and Infographic,” 2016).

In the following report, we present a macro analysis of the Coca Cola Company. It shows the issues and current situation of Coca Cola, specifically in India. The study shows the essential elements in the beverage industry.

India and the United States have vastly different cultures. When doing business in foreign countries, great care must be taken to recognize the culture of the country in order to avoid problems, such as the ones Coca-Cola experienced in India. In addition, business practices and governmental policies are different between India and the U.S. Coca-Cola should have taken care to study and familiarize itself with the regulatory practices of India prior to doing business there. As most everyone knows, the recipe of Coca-Cola has long been held secret. When the Indian government demanded to be provided the secret formula in 1977, Coke pulled out from doing business in India, returning 17 years later in 1993.

Coca-Cola is a soft drink that is carbonate, which is produced by The Coca-Cola Company of Georgia and Atlanta, which is frequently simplified and referred to as “Coke”. The Coca-Cola Company has existed since 1944, March 27th. The Coca-Cola Company has introduced other soft drinks under the Coca-Cola Company such as Diet Coke, Coca-Cola Zero, Coca-Cola Cherry, Coca-Cola Vanilla and the company furthermore introduced unique versions containing lime, coffee and lemon. Coca-Cola is served and drank worldwide, it is reported that Coca-Cola products exist in more than 200 countries globally witch consumers who consume over 1.8 Billion Coco-Cola beverage servings daily. Coca-Cola or “Coke” Is renowned for its strong brand status, it is rumoured to be the world’s most valuable brand. Coca-Cola beverages come in different packages and can be conveniently found anywhere, In Restaurants , Office Buildings, Vending Machines, “Spaza Shops”, Street Vender’s, Markets and shops rather than its competitors.

The soft drink industry in India is one of the most competitive with many international and domestic players operating in the market. Initially domestic players like Parle group dominated the Indian soft drink market with brands like Thums up, Limca, Goldspot etc. However with the re-entry of MNC players like Pepsi in 1991 and Coca-Cola in 1993, the market took a decisive shift in favour of these MNCs and over the years Coca-Cola and Pepsi have become the prominent players in the market.

Coca-Cola being the world’s largest beverage company, set up its headquarters in Atlanta, Georgia, United States in 1886. Coca-Cola was invented by John Stith Pemberton and it is the number one soft drink maker and the largest of its class. At first, it sold to the public in Atlanta at Jacob’s Pharmacy and only nine servings were sold per day. But currently, Coca-Cola offers nearly 400 brands in over 200 countries with a serving of 1.5 billion per day. They relaunched in 1993 in India as Hindustan Caca Cola Private Limited (HCCBPL) which is the leading beverage company in India as

Coca-Cola India has made significant investment to build and continually improve its business in India, including new production facilities, wastes, water treatment plant, distributing system and marketing equipment. During the past decade, coca-cola system have invested a future US $1 billion in India, one of the country’s top International investors.