Cocoa Delights Essay

Chocolate was previously considered a “delectable symbol of luxury, wealth, and power” (Klein) in the 1500s. Using modern technology, it is now easily produced. While

The premium chocolate industry is a large market in the United States and continues to grow around 10% annually. It is also populated with very strong

Develop a new market segment focusing on specialty-flavoured ice cream and capture 20% market share after 2 years of introduction.

(b) diversified its product portfolio; extend target customers and meet the variable needs of customers.

While Europe and the United States account for most chocolate consumption, the confection is growing in popularity in Asia and market forecasts are optimistic about the prospects in China and India (Nieburg, 2013, para 9). According to the CNN Freedom Project, the chocolate industry rakes in $83 billion a year, surpassing the Gross Domestic Product of over a hundred nations (“Who consumes the most chocolate,” 2012, para 3).

Develop a marketing plan for the business that suggests how Helen’s may improve its performance.

The premium chocolate industry is having an intensive competition in Canada with the strong growth potential. Industry growth opportunity imposes increasing competition from rivals and threats of new entrance that adds pressure on overall profitability. Even though Roger’s has been able to establish its place in the chocolate industry with its strong brand recognition and products’ quality, it still needs to be on top of ever- going market changes, by continuously

The premium chocolate market has been growing at 20% annually, showing that buyers are willing to pay more for a better tasting and better quality chocolate. The declining growth of the overall chocolate market and rapid growth of the premium chocolate market is positive for current producers of premium chocolates in that the decline

3. VISION: Cocoa delights will become a national retail brand within next five years that satisfies our customers with a range of unique, high quality dark chocolate, as well as providing exceptional customer service from our highly skilled and dedicated staff.

3. To become established as the national retailer of choice for skin care product within the next 3 years.

The Scharffen Berger Chocolate Maker is experiencing an exponential year over year growth rate of their premium product. This is a situation that all new businesses strive for and although Scharffen Berger is pleased with their growth, they are facing a potential dilemma. The company must consider how they will keep up with growing demand while having enough capacity to handle the increase in production and maintain their high quality standards.

By October 2012, it had been over 15 months since Apollo Foods, a global consumer packaged-goods firm, had obtained the rights to distribute the well-known European chocolate company, Montreaux, in the United States. Andrea Torres, the director of new product development at Montreaux Chocolate USA, is presented with the

Askinosie Chocolate was established by Shawn Askinosie in 2005. Askinosie was then a practicing criminal defense lawyer for twenty years in Springfield, Missouri. He left his job and used his lawyer skills to learn all that he could about chocolate: where it originated in the botanical, historical, and cultural sense; how it’s made; and how to use all its properties to produce something that people would love. Askinosie visited many places in the different continents just so he can learn the proper techniques that would influence the flavor of his finished products (“An Ozark’s Sunrise”). Askinosie started small, building the company from scratch. Now, Askinosie Chocolate, with only seventeen employees, earns up to two million dollars in revenues and is named by Forbes as one of America’s 25 best small companies (“Small Giants: America’s Best Small Companies”).

After a thorough analysis of Apollo Foods business situation, a decision plan regarding the launch of a new chocolate product for its new branch acquisition Montreaux Chocolate USA has become clear. This decision plan is based on the following key challenges and marketing issues that need to be addressed. These challenges and marketing issues can be best summed up by a decision on what brand the product will be home to, whom the product will be marketed to, the ingredients and formulation of the product, the packaging of the product, can the product perform well enough in a sales forecast plan to exceed a $30 million dollar hurdle rate, and finally to launch or to test market the product. After reviewing Apollo Food’s data, their market research findings, and sales forecasts. A decision plan that addresses all of the key issues and marketing points has been created and will be

My name is Nimit shah, consultant with Standard cocoa industries, Limited, a privately owned global marketing and advertising research company headquartered in Raleigh, NC, USA with Subsidiaries on three continents. The company is actively engaged in Europe, South Asia, south America Standard cocoa industries is one of the world’s leading companies who provides marketing information and going to provide solution for any kind of problem relating chocolate products and its machine. Clients include government agencies, banks, and credit bureaus, private and public entities. The company specializes in the following areas: