Coconut Water Essay

When consumers substitution water with an alternative fluid, it has to be approached with extreme caution. Such is the case when the alternative fluid is an energy drink. When water is replaced with an energy drink, the timing of the energy drink intake and the amount of energy drink intake must be clearly understood by the consumer (Attila & Cakir, 2011). The consumer has to be aware that they are depriving and harming the human body in the short term as well as the long term impact to a person’s life with this type of substitution.

Have you ever gotten a sports drink instead of a soda thinking you were choosing a healthier option? Well this might change your perspective. Powerade and Gatorade are just watered down soda; yes,  it gives you electrolytes which is what you lose when you sweat, but that does not mean it is good for you. There are many other healthier ways of getting electrolytes than by just drinking a sugar drink. In the Powerade article written by the company does not argue about how water is not helpful to athletes and does not have the opposing argument. Although the gatorade article written by David R. Lamb they make it more persuasive than informational.

“Sports drinks such as Gatorade promise better athletic performance, but in some cases they’re not really necessary. Water does the trick in many cases” (Kent). Gatorade is the most commonly sought after sports drink by athletes. Gatorade uses effective advertising to encourage consumers to buy their product. With the use of professional athletes and other celebrities, Gatorade’s ads persuade people everywhere their product is superior to consuming water. In this ad, Gatorade uses Dwyane Wade-who is a professional basketball player-to showcase their product. Wade is drinking Gatorade while in his Chicago Bulls uniform, showing Gatorade’s customers that he uses it to play well. Gatorade is willing to spend “...near-nine-figure…” amounts of money to persuade customers that drinking Gatorade is highly beneficial (“Who

Sports drinks contain ingredients which have raised health concerns. The main ingredients in sports drinks are glucose, sucrose, and fructose or high-fructose corn syrup. (Insidetracker.com, 2012) Gatorade’s Glacier Cherry Perform drink, contain 41g of sugar per serving, which is equivalent to 10 teaspoons of sugar. (Griffith-Greene, 2014) Although sugar is necessary for the drink to taste good, sugar can have long term effects on your health. Too much sugar can over time lead to diabetes, high blood pressure and weight gain. (Hagy, 2007) As well as sugar, the acidity in sports drinks can dissolve teeth. These drinks are often full of sugar and sodium, which cling to the teeth, and eat away the protective enamel. People, who is drinking sports drinks, are often dehydrated, meaning they are low on fluids. Being low on fluids, affects the saliva production in the mouth, which protects the teeth by washing away products which cling to them. Being low on fluids means that there is less saliva to wash away

In recent studies sports drinks like Gatorade, PowerAde, and Muscle Milk have been proven to be not fully truthful about their nutritional value and the impact it will have on some people.

Mount franklin currently presents and focuses their product on everyday hydration; recently mount franklin extended their product line and reached out the more mature audience turning everyday water for hydration into sparkling water. In most recent years many Australians have embraced fitness and healthy eating into their lifestyle, therefore advancing the average mount franklin water into a sports oriented drink will encourage consumers to choose mount franklin sports for hydration during sports or daily exercise. Repositioning the product using mount franklin’s existing product for a new market expands the consumer base using existing brand loyalty to launch the new product. Although fitness is deemed as a large market in Australia, investigating possible product failures is important, ensuring that all possible have been thought out, considered and resolutions are prepared for any situation that may occur.

I am a registered dietician and have been invited to this Lunch and Learn Program for the law firm to be able and help make a decision for the yearlong beverage contract for either a water company, Gatorade or PowerAde. As fitness is an important factor of many attorneys that work here this will be very beneficial for everyone. I will be giving this prevention to help give you the knowledge in the best choice of product including daily amounts, nutrient content, types, cost, advantages and disadvantages and healthiness. The roles of water and other fluids like Gatorade and PowerAde because they can replenish the fluids in our body recharging our muscles and cells with the vital electrolytes and other minerals needed for all

The major reason anyone drinks fluid before, during and after physical activity is to replace the water that is lost through sweat. If the water isn't replaced dehydration will occur and performance will be hampered. The purpose of sports drinks is to help rehydrate your body quickly and help improve performance and productivity. This is accomplished through a well-balanced mix of water, sugar (carbohydrates) and salts (electrolytes), the major ingredients in most sports drinks. These ingredients, combined with a variety of fruit flavours, create pleasant tasting drinks that, according to the companies, are suppose to help your athletic performance. Results prove that commercial sport drinks generally accomplish what they set out to do.

The US sports drinks market is highly competitive. It accounts for the highest worldwide sports drink consumption. A sports drink is a deviation of an energy drink which aims at rehydration, sports performance and muscle recovery. The major players in this US market are Gatorade by PepsiCo & PowerAde by Coca-Cola.

The new products division of Palmer Jackson, Inc., a Cincinnati-based food and beverages manufacturer, successfully perfect a technique for dissolving common antioxidants such as Vitamin E and Selenium into high-glucose beverages. As a result a new line of sports beverages with added benefit of antioxidants occur. Palmer Jackson hired AccuityBrand, a brand consultancy specializing in developing product names and logos, to name and develop creative

This paper will incorporate my opinion of why customers buy Fiji Bottled Water. I will utilize the three levels of product including the core benefit, actual product and augmented product. Lastly, I will give my suggestions on which brand development strategies make the most sense for Fiji.

Also, it was available online within the U.S. In Fiji, the product was available only through Coca-Cola Amatil. The focus of the product was on the U.S., so they made it easier to consumers to find it. Moreover, marketing was one of the important elements as well. To build an image, to show the uniqueness and class of the product. It started with just some advertisements on magazines; but the product achieved growth, through word-to-mouth advertisements, target sampling and free product placements. It got famous among celebrities that also showed the luxury of the product. In 2007, the company launched a new marketing campaign, with the objective to show consumers the benefits of the FIJI Water. They used integrated marketing communication approach, which is a strategy designed to make all aspects of marketing communication such as advertising, sales promotion, public relations, and direct marketing work together as a unified force, rather than permitting each to work in isolation. Therefore, that's how FIJI Water was successful, with all these points stated above; with marketing having an important role in it. (Lamb, Hair & McDaniel, 2012)

Energy drinks have outperformed the growth in carbonates in the last few years, and present a substantial opportunity for beverage manufacturers to extract further growth from their sales. There are many driving forces of change and critical success factors in the energy drink industry. Companies such as Coke Cola and Pepsi contend with criticism from health officials due to the excessive caffeine in most high-energy drinks. However, before the 2000’s consumers were accustomed to carbonated soft drinks as the traditional beverage. The shift to an energy drink, sports drink, and vitamin enhanced waters increased sales while becoming an alternative beverage choice for a fast-paced mobile society. Therefore, this industry endures many

Everyday, every minute, and every second consumers are making decisions on whether or not they should purchase a given product. The product could be as small as a candy bar to as big as a car. The processes that flow inside the mind of a consumer when making a decision is both psychologically and economically based. So, understanding the process is central to making rationally based decisions. However, this decision is not only important to the consumer purchasing the product, it’s also of important significance to the marketers and policy makers. Reasons why making decisions can be so difficult is that the consumer is dealt with many alternatives, and with the rapid pace in technology this is making it more difficult.

PepsiCo has the potential to encourage consumers into drinking water and eating healthier snacks that they promote. Bottled water is rising and it is a healthy substitute to sugared drinks. Restaurants, clubs and venues are using their beverage to make special drinks. This is where alcohol industries gains more profit to their company. However, with the ability to adjust customer’s demands with new and appealing products it can dominate to success.