Code of Ethics Conduct Coca-Cola Company

The Coca-Cola Company is one of the best known brands in the world because of their commitment and effective marketing strategies. The company understands their target markets and the logistics required to have their products reach their customers across the world. The Coca-Cola Company uses an efficient, extensive network of distributors to reach retailers, and ultimately, their consumers, making their products available when and where customers want them.

The Coca Cola servant leadership have six values that are implicitly apparent to mission statement. Leadership is the first value to give courage, to help shape the company. Collaboration is second value combine all the knowledge into the company to make them successful. Accountability is third value that make everyone just do their job. Passion to committee in heart and the mind, to help others. Diversity to take care of their brand no matter what. Quality is last value for Coca Cola to do things right the first time.

TITLE: GLOBAL MARKETING STRATEGY, SOCIAL RESPONSIBILITY AND MARKETING ETHICS OF COCA- COLA BOTTLING COMPANY WORLDWIDE

The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands.

Coco-cola Company is the largest soft drink company in the world. Coca-Cola owns the whole world 48% marketplace occupation ratio. It has employment of more than 2 million workers.

Coca-Cola is a carbonated soft drink. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke (a registered trademark of The Coca-Cola Company in the United States since March 27, 1944). Originally intended as a patent medicine when it was invented

Ferrell, O. C., Fraedrich, J., & Ferrell, L. (2013). Business ethics: Ethical decision making and cases [9th edition]. Mason, OH: Cengage Learning. Retrieved from https://www.betheluniversityonline.net/cps

Coca Cola is an international organization which is operating in more than 400 countries. It deals in the beverage industry and is leading the industry for years. Coca Cola is a competing brand, which has made its place in the market competing against several brands. Coca Cola is considered as the leading brand and is ranked as number 1 international brand, according to the ranking of 2011. Coca Cola deal in the beverage industry and provides people with several products. It is a well-known name and people all around the world knows about it. Headquarters of Coca Cola is in Atlanta, and the company has been operating for more than 126 years (Wise and Baumgartner, 1999). In 1886, the company was formed and since then it has been serving millions of people around the globe. Coca Cola is the lead brand of Coca Cola Company, which is the greatest reason of its recognition. Despite many competitors like Pepsi Co, the company has been able to maintain its position in the

From the late 1800s until today, the Coca-Cola’s brand has evolved into a top contender in the beverage industry, which ignited the “cola wars” with the company’s top competition PepsiCo. with Coca-Cola controlling 45 percent of the global soft drink market; Coca-Cola’s most famous brands include: Coke, Diet Coke, Sprite, Powerade, Dasani water and Fanta with Coke, Diet Coke, Sprite and Fanta being four of the top five leading soft drinks. At the peak of Coca-Cola’s reign, an estimated $1 billion of their products were consumed daily. In 2006, Coca-Cola lost it’s top position to PepsiCo. due to their competitors diverse strategy to include snack foods in their product line. As a result, Coca-Cola’s reputation was in jeopardy. Although Coca-Cola takes pride in its social responsibility by offering educational opportunities and learning tools to the youth and graduates, environmental conservation efforts and charitable donations for HIV/AIDS research, the company has encountered a stream of ethical dilemmas. Coca-Cola’s ethical dilemmas include: contaminated products, antitrust violations, racial discrimination suits, fraud accusations, manipulating marketing and financial statements, anti-union tactic allegations, ‘strong-arming’ distributors and channel surfing. This misconduct has severely affected Coca-Cola’s reputation with its shareholders. Although Coca-Cola has set a strong standard of accountability and is reinforcing the integrity that once fueled the company, their

When face with major problems and dilemmas within the company, management look to the standards of ethical conduct for guidance. Code of Ethics is the backbone to any organization or corporation. When a possible violation has accrued one has to ask three questions. Will my actions be fair, would I be please with the decision that I make, and can others learn from my actions. Code of Ethics is define as a written set of guidelines issued by an organization to its workers and management to help them conduct their actions in accordance with its primary values and ethical standards (businessdictionary, 2011). For my paper

A) Coca-Cola is predominantly a manufacturer, distributor and marketer of nonalcoholic beverage concentrates and syrups. They also manufacture finished beverages.

According to "World’s Most Ethical Companies" (2011), PepsiCo made the list for most ethical company’s in the world. So you may be asking yourself were can there be room for improvement. Let me be the first to fill you in on a little secret, no matter

The Coca Cola Company is a multinational company with more than 140,000 employees, the company is in beverage business and its flagship product Coca Cola is considered one of the best soft drink. Coca Cola soft drink is the real revenue generator of the Coca Cola Company. The company was found in 1892 and by 2010 it was reported that the company has the serving of 1.7 billion per day so the company has only grown since its inception. The company is serving its product in more than 200 countries, and the Coca Cola Company owns more than 500 brands, this shows that the graphs of the company is moving upwards and the Coca Cola Company is growing at an immense rate.

Coca-Cola’s responsibilities include remaining respectful of all cultures and their laws and traditions, maintaining their ethics and values, while being accountable for their actions. They should offer compliance and social good as required by law, yet extends farther than their own interests. Utilitarianism also comes to mind.

Coca-Cola is a big recognized brand that produces many products than just soda drinks. With all the money and brand recognition the company possesses, there are possibilities for the company to past the scandals and keep up in the business market, like we have discovered the company has invested money to cover illicit activities. However, it is very important for the company to act ethically and respond to the scandals that the company has been accused. If Coca-Cola responds morally correct, it will shows the customers that the company cares about social responsibility, but if the company does not act fast and ethically, it exists the possibilities that the company’s sales keep declining.