Codes Of Gender And Gender

1073 Words Mar 24th, 2016 5 Pages
Codes of Gender SUT JHALLY

“It is only when we start to look at [advertisements] carefully that we begin to see how strange and weird they actually are and begin the process of thinking independently, for ourselves, about what the culture holds up as normal.”

50 points total

1. What are the various types of gender expressions in advertising that reflect gender identity? (5 points) The various types of gender expressions in advertising that reflect gender identity are commercialization. The way the female is displaying herself such as clothing, standing (pose), behavior, hair, and movement.

2. What does Sut Jhally mean when he says that there is nothing natural about gender identity? (5 points)

What Sut Jhally means when he says that there is nothing natural about gender identity is that it is part of a process where people learn to take on certain attributes that we think are appropriate to understand of ourselves in gender terms.

3. How do we create and maintain the two categories of gender? (10 points)

How we create and maintain the two categories of gender is first we understand and distinguish between terms the categories between sex and gender. Sex is “different biological characteristics” vs. Gender “cultural definitions given to the physical differences. In most cultures there is male and female and are further defined with characteristics. Males are classified as strong, intelligent, competitive, and masculine. Females are noted to be dependent,…
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