Codes Of Gender And Gender

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Codes of Gender SUT JHALLY “It is only when we start to look at [advertisements] carefully that we begin to see how strange and weird they actually are and begin the process of thinking independently, for ourselves, about what the culture holds up as normal.” 50 points total 1. What are the various types of gender expressions in advertising that reflect gender identity? (5 points) The various types of gender expressions in advertising that reflect gender identity are commercialization. The way the female is displaying herself such as clothing, standing (pose), behavior, hair, and movement. 2. What does Sut Jhally mean when he says that there is nothing natural about gender identity? (5 points) What Sut Jhally means when he says…show more content…
We learn that each one of us is set with different physical characteristics and traits. Individuals learn to inhabit the gender category that we’ve been assigned from culture. 4. What are the differences in which women and men are portrayed in advertisements? (15 points) Men are seen as more masculine with their appearance for example a suit and tie. Women are seen as revealing and feminine. Women are shown defenseless as they lay lying around in advertisements. Women who are seen hugging the man are seen as dependent, weak, and passive. a. Females i. What is the “feminine touch” The “feminine touch” is the way hands are presented in advertising male & female. Female hands have a different relationship to reality than males. Female hands are shown as not controlling and assertive. Female hands are seen as delicate and are shown as cradling or outlining the object than taking control of it than carrying it. They are seen as presented as handling the object lightly with their fingertips and not using the whole hand versus the man. The masculine touch is very controlling, powerful assertive and manipulative to the environment. Males who apply their touch is seen as commanding and firm. ii. Ritualization of subordination through body posture (what do the various poses nonverbally communicate?) People are conditioned to believe that men who utilize these feminine postures are not real men. The body is a means of representation and body
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