Coffe Cafe Industry- Barista vs Cafe Coffee Day

5421 Words22 Pages
COFFE CAFE INDUSTRY- BARISTA Vs CAFE COFFEE DAY OBJECTIVE The objective of this project has been to understand the marketing mix of Barista and Café Coffee Day and compare the two firms in terms of their operations and other aspects. We took up organized coffee retailing as we wanted to understand what it takes to sell not only a coffee but a whole experience in a country where coffee is not as preferred & popular as tea. The firms that have ventured into coffee retailing business in the country are Café Coffee Day, Nescafe Café, Café Mocha, Georgia Coffee, Chimayo Chains owned Qwiky’s brand of coffee pubs and Barista to name a few. Out of these we chose Barista and Café Coffee Day for our study because of their popularity and wide…show more content…
Being a consumer good, it can be classified as being a convenience good that be further classified as both staple good (hanging out at Barista may be a routine for many people, young professionals) and impulse good (for people who happen to pass by the wonderfully attractive and comfortable shop after a day of shopping or hard work). It has a long list of product mix as indicated in the figure. The product lines are indicated in columns. These individual items keep on changing according to the unique seasonal promotional offers refer to http://barista.co.in/guiltypleasures/product.html all the new offers. Coffee & Teas Refreshing Alternatives Eatables Coffee with milk Smoothies Sandwiches Cappuccino Caffe Mocha Caffe Latte Guava Mango Grape Paneer Tikka Cheese & Tomato Smoked Chicken Black Coffee Granitas Rolls Espresso Italiano Esperano Americano Blue curacao Lime Ice Mixed Fruit Tango Guava Crush Kadhai Paneer Roll Chicken masala roll Dessert Coffees Milk Based Pastas Latte Bianco Café Borgia Strawberry Freeze Mocha Freeze Icepresso Tangy Tomato Pasta Creamy Chicken Pasta Cold Coffees Iced Tea Other Foods Brrrista Brrrista Frappe Brrrista Blast Iced Caffe Mocha Lemon Peach BBQ Chicken croissant Coffee Add- Ons Other Drinks Desserts Various Flavors Chocolate Fudge Whipped Cream Espresso Shot Ice cream Scoop Ginger Fizz Kinley Water Walnut Brownie Mocha Express Chocolate Express Dark Temptation Chocolate Mousse Chocolate

More about Coffe Cafe Industry- Barista vs Cafe Coffee Day

Open Document