Coffe Cafe Industry- Barista vs Cafe Coffee Day

5421 Words Aug 24th, 2008 22 Pages

OBJECTIVE The objective of this project has been to understand the marketing mix of Barista and Café Coffee Day and compare the two firms in terms of their operations and other aspects. We took up organized coffee retailing as we wanted to understand what it takes to sell not only a coffee but a whole experience in a country where coffee is not as preferred & popular as tea. The firms that have ventured into coffee retailing business in the country are Café Coffee Day, Nescafe Café, Café Mocha, Georgia Coffee, Chimayo Chains owned Qwiky’s brand of coffee pubs and Barista to name a few. Out of these we chose Barista and Café Coffee Day for our study because of their popularity and wide
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Being a consumer good, it can be classified as being a convenience good that be further classified as both staple good (hanging out at Barista may be a routine for many people, young professionals) and impulse good (for people who happen to pass by the wonderfully attractive and comfortable shop after a day of shopping or hard work). It has a long list of product mix as indicated in the figure. The product lines are indicated in columns. These individual items keep on changing according to the unique seasonal promotional offers refer to all the new offers.

Coffee & Teas Refreshing Alternatives Eatables
Coffee with milk Smoothies Sandwiches
Caffe Mocha
Caffe Latte Guava
Grape Paneer Tikka
Cheese & Tomato
Smoked Chicken
Black Coffee Granitas Rolls
Espresso Italiano
Americano Blue curacao
Lime Ice
Mixed Fruit Tango
Guava Crush Kadhai Paneer Roll
Chicken masala roll
Dessert Coffees Milk Based Pastas
Latte Bianco
Café Borgia Strawberry Freeze
Mocha Freeze
Icepresso Tangy Tomato Pasta
Creamy Chicken Pasta
Cold Coffees Iced Tea Other Foods
Brrrista Frappe
Brrrista Blast
Iced Caffe Mocha Lemon
Peach BBQ Chicken croissant
Coffee Add- Ons Other Drinks Desserts
Various Flavors
Chocolate Fudge
Whipped Cream
Espresso Shot
Ice cream Scoop

Ginger Fizz
Kinley Water Walnut Brownie
Mocha Express
Chocolate Express
Dark Temptation
Chocolate Mousse

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