Contents Coffee history in Vietnam 3 Starbucks Corporation 3 Highlands Coffee 4 I. Culture 5 II. Location 6 III. Design 7 IV. Relationships 11 V. Recommendations 16 VI. News 17 References 20 Highlands Coffee vs Starbucks Coffee in service Coffee history in Vietnam Coffee was introduced into Vietnam by French colonists in the late 19th century. Vietnam quickly became a strong exporter of coffee with many plantations
Högskolan i Halmstad Sektionen för ekonomi och teknik Europaekonomprogrammet 180 hp Changes in the coffee culture - opportunities for multinationals coffee shops? C-uppsats i Företagsekonomi, Företagsekonomi 51-60 p Slutseminarium: 2007-06-07 Författare: Almqvist Emma Hruzova Barbara Olsson Kajsa Handledare: Max Lundberg Preface and acknowledgement We would like to thank our tutor Max Lundberg at the section of business and engineering at the University of Halmstad for his support and
experimental of advertising exposure and direct experience by trialing……………………………………………………………………….. 13 Figure 6 The use of the best origin of coffee bean to support the product’s quality….. 15 Figure 7 Starbucks provides only the quality coffee………………………………….. 16 Figure 8 The website of Starbucks that is shown the social responsibility…………… 17 Figure 9 Starbucks’s baristas offer the best taste and friendliness to the consumer…... 18 Figure 10 Starbucks’ offers a friendly and warm environment to the consumers