Coffee Day For Local Coffee Addicts

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Coffee Day is determined to become a favourite Coffee place for local coffee addicts, a place to relax and try to escape the daily stresses of life and best place to meet your friends or to read a book, all in one. With the growing demand for high-quality coffee and great service, Coffee Day will capitalize on its proximity to build a core group of regular customers. Coffee Day will offer its customers the best brewed coffee in the area that will be complimented with pastries and other snacks.
The company will operate a 1,200 square foot coffee shop within a walking distance from the Melbourne Central. This locationis secured through a three-year lease with an option for extending. There is a personal investment of $50,000 out of the required $80,000. The remaining capital will be obtained through Bank of Melbourne commercial loans.
The company is expected to grow sales revenue from $420,000 in FY2016 to $600,000 in year three. As Java Culture will strive to maintain a 65% gross profit margin and reasonable operating expenses, it will see net profits grow from $100,000 to $150,000 during the same period.
 Objectives
Coffee Day’s objectives for the first year of operations are:
• Become selected as the "Best New Coffee Place " by the local restaurant guide.
• Turn in profits from the second month of operations.
• Maintain a 60% gross margin.
 Keys to Success
The keys to success will be:
• Store design that will be both visually attractive to customers, and designed for
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