Coffee House Business Plan

3202 Words Apr 13th, 2011 13 Pages
INSIDE COFFEE | BUSINESS PLAN | | Our goal is to be the coffeehouse of choice for the local community, downtown business workers, tourists who visit the city, and students, by providing a higher quality experience than any competitor. | | SoonBum(Tony) Lee Areum Han Marguax Auby | | |

Contents

1 Business Summary 2.1 Mission 2.2 Objectives 2.3 Major Keys to Success

2 Product 3.4 Product Description 3.5 Competitive Comparison 3.6 Future Products

3 Market Analysis Summary 4.7 Industry Analysis 4.8.1 Coffee Industry Analysis 4.8.2 Competition & Buying Patterns 4.8 Market Segmentation 4.9 Market Targeting 4.10
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* Noise / Buzz Markeing that exposes Inside Coffee to high-profile "trend-setters" and "key influencers". * Highly trained and friendly staff. * A dynamic website with online sales capability.
Drive-Through, Mobile shops. * Provide community support through customer involvement.

2 Product 2.3 Product Description Our product line can be dividend in to 7 groups. Coffee&Espresso Drinks, Teas, Juices, Sodas, Other Drinks, Snacks&Pastries, and Deli Items. All of these products are common these days and it is difficult to make a huge difference through taste of the products. Although the taste and quality have to be good, it isn’t the main factor people will choose to drink Inside Coffee. It is the atmosphere, culture, and the unique experiences that brings value to the customers.

2.2 Competitive Comparison We consider ourself to be a player in the coffee house industry. However, we know that competition for our products range from soft drinks to milk shakes to adult beverages.

Inside Coffee 's primary competition will come from three sources: * Coffee houses such as Index Cafe and Double Coffee. * Locally owned and operated cafes. * Fast food chains and convenience stores.

Two things will make Inside Coffee stand out from all its competitors: * Inside Coffee will be providing products in the most convenient and efficient way available, either at Drive-thru shops,

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