Coffee Industry Analysis Essay

Coffee consumption in China is highly concentrated in large cities such as Beijing, Shanghai and Guangzhou. Also other cities like Wuhan coffee culture seems to expand. Recently coffee appeals to adventurous young, rich, and urban consumers. This is just because originally coffee is considered as a Western concept to most Chinese consumers. According to Subhuti (2003), the Chinese do not consume coffee because of its potential health value either in terms of modern medical data or traditional Chinese medical concepts. Rather, it has been consumed until now as part of the fascination with western culture that has grown during the past few decades. However the coffee culture is getting well known in China nowadays. Chinese

The specialty coffee industry had seen steady growth for years and the trend was expected to continue until at least 2015. Of the various segments within the specialty coffee industry, most of the growth was attributable to beverage retailers “Coffee and kiosks”. In 1979 there were approximately 250 specialty coffee retailers. The number quadrupled by 1989 to approx 1000 outlets, and it exploded to roughly 15000 by 2002. Nationally, specialty coffee sales totaled over $ 10 billion in 2005.

Coffee consumption in the US and Europe equals approximately one-third of the tap water consumed annually, with annual production of approximately seven million tons estimated in 2010 (http://www.coffeefacts.com). Worldwide, nearly 25 million small producers derive their income from coffee; the economies of Africa, Indonesia, and South and Central America are especially dependent on coffee production. The majority of this production takes place in Brazil, where approximately five million people are involved in the cultivation and harvest of over 5 billion coffee plants without the aid of modern machinery. (Rice, 2003, p. 228).

“How sweet coffee tastes! Lovelier than a thousand kisses, sweet far than muscatel wine! I must have my coffee, and if anyone wishes to please me, let him present me with–coffee!” (Bach). Inspiration of musical pieces, poems, and for college students everywhere, coffee is beloved all over the world in various roasts and styles. It has not always been this way, however. Coffee is relatively new to the Western world, becoming popular around the mid-17th century, but it has been actively consumed in the Middle East since at least 1000 AD. Economic competition ultimately caused the decline of coffee consumed in the Middle East, but that does not negate the historical, social, and political significance of the brew.

Imaging if there was no more coffee in this world, how would you feel? Nowadays, coffee becomes an important part of people’s life. People who often work overtime, they drink coffee because caffeine can make you awake; people who have to wake up early in the morning, they drink coffee because instead of making breakfast, coffee is more convenient; people drink coffee during the free time, because it also tastes good.

Across the globe, we have become relatively dependent on coffee as a common beverage within our society. It is what we drink everyday on our way to work and school. We gather with family and friends in cafes to interact while we sip our favorite cup of coffee. For me coffee is like an old friend I can

The benefits that the changes in the coffee culture bring are multiple and we see a coffee culture highly adapted to the new trend. This dissertation can be useful for foreign coffee shops to gain knowledge about the Swedish coffee market and its culture. New markets are opening through cultural changes, so marketers and others searching for new marketing opportunities on the Swedish coffee market should read this paper to get ideas, advices and inspiration.

Ba Da Ba Ba Dah, I’m Lovin’ It – the fast food restaurant McDonald’s is the world’s largest restaurant chain and now they are expanding even further. Those iconic golden arches spread wide from large urban centers to rural towns. The global giant has sets its sites for further expansion into the country of India. McDonald’s Corporation understands the struggles of tapping into the India culture as each country presents its own unique sets of challenges that must be navigated in order for a new business venture to be successful. The fast food business is booming in India as the country develops both economically and politically. The India of the past is rapidly changing and so are its people as the pace of life has changed dramatically. One way the majority of people survive these busy hectic days is through their daily dose of coffee. McDonald’s is no longer just a typical fast food restaurant serving burgers and fries as they have expanded their offerings into the ever-growing coffee market competing head-to-head with brands such as Starbuck’s. McCafe’s now serve various coffees and coffee-based beverages in addition to light breakfast sandwiches.

1999 was supposedly the saturation of the coffee market but since today 's big brands have reshaped the market experience tremendous growth. (Telegraph, 2015) These brands have controlled how the nation perceives coffee to taste, setting a standard for everyone else. This year sales are to reach all-time high of £3 billion in the coffee shop market. (Mintel, 2016) The independent coffee sector makes up 30% of the market. (Word Coffee Portal, 2015).

By the time I reached adolescence, I had gotten over my initial lackluster impression of coffee. I indulged in the occasional canned coffee from time to time, but only got around to truly appreciating it when Indonesia’s third wave coffee scene took off. Suddenly, coffee became less of a quick power up drink and more of an experience to set aside

It is not a rare scene when you come to the office and see your colleagues are sipping their cups of coffee. As a matter of fact, coffee has now become a common type of drink for many people, especially office workers. Not only my family use daily drink but also most people in the world love it. That's why I'm excited about it and I decide to select it for my research paper. I haven't enough experience and knowledge, so I do by summing material from books, articles and information from reliable sources on the Internet. My paper will answer three questions:

It seems that if there is one thing that all people agree upon it is that there is nothing better than a great cup of coffee. For coffee lovers a morning can be totally ruined if they have a bad cup of coffee. So if you’re not making coffee at home or if you are traveling it is important to know where you can get great coffee. I remember many different kinds of coffee at diners in the U.S. but the one thing that always stands out for me is that even though it was “diner coffee” it was always rich, black, strong and aromatic and that was just fine for me. So let us take a journey and discover some of the places where you can get fantastic coffee.

In India, which is a predominantly tea consuming country, the habit of drinking coffee earlier was confined to the wealthy visitors of five star coffee houses, the intellectuals and by the traditional South Indian families. In the neighbouring South East Asian countries, coffee houses had begun to become popular. These cafés had also begun to promote the web culture and offered Internet access. The trends in the cafe space inspired Siddhartha and he realized that they could potentially build a popular experiential coffee brand for the Indian market. Cafe Coffee Day came into existence combining the coffee experience with Internet

Nowadays, coffee is not only one kind of drinks which can refresh people, but also reflects the high quality of modern life. With the constant improvement in the living standard, as the western style drinks, coffee is accepted by more and more people in China, especially some big cities like Beijing and Shanghai. There are many cafes in many big cities in China and more young people are becoming passionate advocate of coffee. However the prospects of potential market of cafes are very broad. With a population of 5 million in Finland, the annual coffee consumption is 1 million cups, comparing with only 20-400000 cups with a population of 1.3 billion (SPR COFFEE 2013). The number of potential consumers in china is about 250 million, which equal to the current market of United States, the world’s largest coffee consumption market. Japan and the UK have abundant tea cultures and now they have developed into huge coffee market. Similarly as a country that has strong tea culture, China has broad coffee consumption potential and is becoming the biggest market through the world. The coffee consumption in China is increasing at an annual rate of 15 percent, comparing with the world’s consumption at an annual rate of only 2 percent (Olivier 2013). The per-capita coffee consumption in China from 2008 is increasing by 30 percent annually (Olivier 2013). As a conclusion China is expected to become the large market with the highest potential in the following years.

Christophe Reale, the managing director of Espressamente at Illy, acknowledges the demand prospects for coffee, and is aware of the growth of niche markets in traditional consuming countries and the opportunities of new consumers in emerging and exporting countries. Christophe anticipated Espressament’s place within the global market and the company’s opportunities for future growth, he knew the importance of prioritizing markets to achieve the global route to markets. Based on previous given knowledge, sales potential analysis and a ton of research, Chistophe decided to focus only on the markets or countries with the most potential. And with this diligent research and vast experience Christophe will foresee where the greatest potential for success lies, and what kind of strategy should be pursued