Coffee Is A Way Of Selling Or Buying

The inoculate Fair Trade coffee beans which satiate consumers ' morning desire for a pick-me-up as well as bettering the lives of the growers begin their journey in the Northern highlands of Sumatra in the Indonesian Island chain. Trader Joe’s Fair Trade Organic Sumatra Coffee beans are grown on the small Indonesian island of Sumatra in the tropical South Pacific. Rather than being produced on large Multinational Corporation owned-and-operated plantation style coffee farms, this global commodity begins its journey from creation to consumption on small, several acre large plots owned, operated, and harvested by small-scale farmers in the

Coffee has not only impacted the world socially, but it provides financial means for many countries who export their coffee beans.

Threat of Substitutes: There are various substitutes for fair trade coffee in the industry such as regular coffee, tea etc but not only coffees but in the general beverages market e.g. Coca Cola, Water etc. As a result of this there is a very high threat of substitutes.

Fair-trade is a trading partnership that focuses on sustainable development for poorer producers. they do this by providing better trading conditions and raising awareness of their situation.

A resource is a supply of money, material, staff or other things of value (assets or commodities) that can be readily drawn upon when needed or used to produce wealth. Coffee is cultivated in over 70 countries, however is most effectively grown in the equatorial regions of the world such as The Americas, Africa, Southeast Asia and India. It can in some cases be grown in subtropical regions as well. Coffee is a resource that is grown on bushes (therefore being a renewable resource), varying on value depending on its quality and type (two most common types being Arabica and Barista). Secondly only to oil coffee is the second most valuable legally traded commodity in the world. Roughly 54% of Americans and 42% of Australians are

According to Lyon, Bezaury, & Mutersbaugh (2010), Fair-trade is a “process which helps improve the well-being and economic stability of disempowered farmers, by using certified commodity-chains to foster development”. For the KHC company, Fair-trade is essential because they want to provide and endorse exceptional coffee beans that they are proud to use; that means, “using coffee that is good and fair for both our coffee drinkers and for farmers are essential” (Kicking Horse Coffee, n.d.). In fact, over the past 20 years, Kicking Horse won numerous awards in many categories, including Canada’s Fastest- Growing Companies, Canada’s Top Women Entrepreneurs, Canada's Favourite Fair-trade Product and number 15 Best Workplace in Canada (Kicking Horse Coffee, n.d.).

From the New York Times the article: “Coffee’s Economics, Rewritten by Farmers”, illustrates how Kenneth Lander, a lawyer in Monroe, moved with his family to a coffee farm in San Rafael de Abangares, Costa Rica. Mr. Lander was looking for a more balanced life between work and his lifestyle. Mr. Lander started growing his own coffee from 12 acres of land that yielded 6,000 pounds of specialty-grade coffee beans a year. But in 2008, his financials started to dwindle, and he quickly struggled to support his family. Farmers in his similar financial situation usually turned to organizations like Fairtrade International who typically bailed them out, but for Mr. Lander, he sought out innovative ideas. He began to roast his own beans and sell them

One new program is fair trade coffee program that supports farmers who grow coffee beans. Before the fair trade coffee movement, coffee farmers were suffering from the drastic change in the market for coffee beans. Sometimes in the market coffee was in high demand, but when coffee was low in demand, farmers suffered extreme poverty. When the market was high again, the farmers had to keep up with the competition, but suffered from the poverty they received in the previous trough in the market. The fair trade coffee program gives farmers a living wage so they never have to worry about income depending on the market. With the farmers financially stabled, they can continue their work. A cost for the fair trade coffee is that the coffee in the program are sold a bit more expensive than the usual brands. Although customers have stated that it's worth the extra bucks because the coffee tastes better, is grown naturally, and is healthier than normal brands (Dirk Van Susteren). The fair trade coffee program started out ten years ago and when it gets picked up more, we can spread a movement for consumers to only take products made by well-treated

In chapter seven, it was stated that the coffee shop company do not completely buy from the small-time farmers. In case regarding towards Rwanda, a developing area where Starbucks supposedly performs fair trade, it was discovered that Starbucks buy their coffee beans from bigger plantations and the middle man, who buys coffee beans from small-time farmers usually scamming them (216). This creation of image of Starbucks being a good corporate business in helping the small time farmers earn more income is contracted by Simon’s findings, and shows that the coffee company is actually taking advantage of the small time farmers, when Starbucks buys from the middle man or the big plantation owners, it pay less for the coffee beans than they do if Starbucks purchases beans from small-time farmers. The greed of Starbucks at the expense of the individual farmers is unethical, yet the coffee shop company markets the contradiction.

This is a system aimed at encouraging farmers not to give up on coffee planting by providing a better and stable life for small scale farmers who were also initially dependent on the income from coffee plantations (Mendez et al., 241; Bacon, Mendez, Gomez, Stuart, and Flores 263). In as much as globalization is a significant and inevitable move towards development, it has caused an increase in the gap between the farmer and the consumer in relation to the consumption of coffee. The small scale farmers in Central America are now left to compete with other coffee producers from regions such as East Africa and this leads to low prices of the product (Sick 194). This has been a source of discouragement for small scale farmers. In as much as the government has taken initiatives such as the introduction of Fair Trade, it seems like the statistics of this system being successful are still at an all time

we do not normally assume they are with Fair Trade. As they are a part with fair trade it gives them a good name. Another big coffee organization in the U.S. who is also a part of Fair Trade is Coffee Bean. Coffee Bean not being as big as Starbucks still is somewhat popular in the U.S. Just like Starbucks, Coffee Bean donates to not only just the children but adults as well who are less fortunate to improve their lifestyles. They have many organizations that donate money for various different situations. One of the first organizations that Coffee Bean helps with is “The Help Group”. This is a nonprofit organization that helps with children who have learning disabilities, autism, ADHD, abuse and emotional problems and lastly developmental delays. During Holiday seasons Coffee Bean donates one dollar for every coffee blend or tin sold. Also besides the dollar donation they invite their customers to buy stickers that they decorate the entire store with. All this money is to help and benefit this specific

Fair Trade’s consumer recognition has tripled in the last five years, proving the company’s sustainability in a global market. As of today, this organization works with more than 800 companies to verify more than 6,000 products as Fair Trade. In 2009, Fair Trade Certified products generated $1.2 billion in retail sales, indicating their large-scale business practices.

Fair Trade Coffee Fair Trade promotes socially and environmentally sustainable techniques and long-term relationships between producers, traders and consumers The world coffee industry is in crisis. A flood of cheap, lower-quality coffee beans have pushed world market prices down to a 30-year low. Many now earn less for their crop than it cost them to grow. Many coffee farmers around the world receive market payments that are lower than the costs of production, forcing them into a cycle of poverty and debtWithout urgent action, 25 million coffee growers' face ruin.

The film highlights the fact that coffee is the most valued word commodity, second to oil. The beginning of the film shows the process in which coffee is made- from bean harvesting by workers in Ethiopia who make next to nothing, through several intermediated stages, and into the market. Although we spend countless amounts of money on coffee without thinking twice, the price that coffee farmers who produce this commodity are getting paid, is disgustingly low. Some of them have even been forced to walk away from their fields. There is no better place to see this

From the graph, cocoa farmers are severely underpaid. Under the fairtrade agreement, farmers can now receive a fair price for their cocoa. Whittaker’s has two fairtrade agreements for their dark chocolate, allowing them to paint an ethical picture of their company. This would attract consumers who are concerned about the origins of their food. (Lindsay