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Coffee Shop Business Plan

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Table of Contents

1. Executive Summary 2. General Company Description 3. Products and services 4. Marketing Plan 1. Market Research 2. Economics 3. Product 4. Customers 5. Competition 6. Table 1: Competitive Analysis 7. Niche 8. Strategy 9. Promotion 10. Pricing 11. Proposed Location 12. Distribution Channels 5. Operational Plan 1. Production 2. Location 3. Legal Environment 4. Personnel 5. Inventory 6. Suppliers 7. Credit Policies 8. Managing Accounts Receivable 9. Managing Accounts Payable 6. Management & Organisation 1. Professional & Advisory Support 7. Financial Statements 1. Sales Forecast 2. Startup Expenses & …show more content…

We are striving for convenience therefore we want to locate our shop in the expanded part of the Midlands Mall which is very easy to get to from the N3.
We will market our shop to the youth sector as many of them are students and do not have laundry facilities, holiday makers and the ordinary housewife. The coffee shop will supply the finest coffee and healthy meals. We feel our business will grow rapidly as the community needs a safe place to meet.

Short and Long -Term planning

Our business will produce a Long-Term Plan, perhaps 5 years into the future, and a Short-Term Plan looking at the following 12 months. In a Short-Term Plan, risks can be taken that will improve current profit. Our Long-Term Plan, will be to make lots of money, we must make as much profit as possible without cheating the customers. But the business must do more than just take full advantage of the current year’s profit. It must look at the future year’s profits as well.

Success of the Company

Unhappy employees may result in low output, strikes and poor work ethic, which will in turn have an adverse effect on the wealth of the partnership. Our business will strive to provide good working conditions for its employees. We will make sure that our business does not hinder the community by spoiling the environment which might give us bad publicity, resulting in the lack of customers coming to our shop and penalties arising.
We will

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