Table of Contents
1. Executive Summary 2. General Company Description 3. Products and services 4. Marketing Plan 1. Market Research 2. Economics 3. Product 4. Customers 5. Competition 6. Table 1: Competitive Analysis 7. Niche 8. Strategy 9. Promotion 10. Pricing 11. Proposed Location 12. Distribution Channels 5. Operational Plan 1. Production 2. Location 3. Legal Environment 4. Personnel 5. Inventory 6. Suppliers 7. Credit Policies 8. Managing Accounts Receivable 9. Managing Accounts Payable 6. Management & Organisation 1. Professional & Advisory Support 7. Financial Statements 1. Sales Forecast 2. Startup Expenses &
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We are striving for convenience therefore we want to locate our shop in the expanded part of the Midlands Mall which is very easy to get to from the N3.
We will market our shop to the youth sector as many of them are students and do not have laundry facilities, holiday makers and the ordinary housewife. The coffee shop will supply the finest coffee and healthy meals. We feel our business will grow rapidly as the community needs a safe place to meet.
Short and Long -Term planning
Our business will produce a Long-Term Plan, perhaps 5 years into the future, and a Short-Term Plan looking at the following 12 months. In a Short-Term Plan, risks can be taken that will improve current profit. Our Long-Term Plan, will be to make lots of money, we must make as much profit as possible without cheating the customers. But the business must do more than just take full advantage of the current year’s profit. It must look at the future year’s profits as well.
Success of the Company
Unhappy employees may result in low output, strikes and poor work ethic, which will in turn have an adverse effect on the wealth of the partnership. Our business will strive to provide good working conditions for its employees. We will make sure that our business does not hinder the community by spoiling the environment which might give us bad publicity, resulting in the lack of customers coming to our shop and penalties arising.
We will
Coffee consumption in China is highly concentrated in large cities such as Beijing, Shanghai and Guangzhou. Also other cities like Wuhan coffee culture seems to expand. Recently coffee appeals to adventurous young, rich, and urban consumers. This is just because originally coffee is considered as a Western concept to most Chinese consumers. According to Subhuti (2003), the Chinese do not consume coffee because of its potential health value either in terms of modern medical data or traditional Chinese medical concepts. Rather, it has been consumed until now as part of the fascination with western culture that has grown during the past few decades. However the coffee culture is getting well known in China nowadays. Chinese
As the world’s number one specialty coffee retailer, Starbucks sells coffee drinks, food items, coffee beans, and coffee-related accessories and equipment. In addition, Starbucks sells whole-bean coffees through a specialty sales group and grocery stores. Starbucks has grown beyond coffee into related businesses such as coffee-flavoured ice cream and ready-to-drink coffee beverages. The purpose of this paper is to analyze Starbucks business strategy, customer value proposition, company’s operations and the risks to financial results and reporting in the short term.
For this project, I have decided to open a coffee shop that serves regular and specialty coffee, and small pastry items that is located in a prominent neighborhood near a train station or a high foot traffic area. Coffee has become a popular beverage where it is not just needed in the mornings but throughout the day, whether they are on their way to work or just to sit and relax. I am a coffee drinker myself and it is uncommon to find a coffee place that has a warm, home feeling atmosphere. It is important to have one of these types of coffee shop in any neighborhood. My goal is to provide every customer coffee and pastry whether
This paper focuses on presenting the steps for starting a coffee shop and ensuring its successful functioning. The paper presents an analysis of the target segment of customers and the coffee shop's specific features, continuing with the project's objectives. The paper sets few recommendations aiming at presenting ideas that will ensure the coffee shop's success in the medium term and long term. The results were positive, which means that opening a coffee shop with library will probably be a good idea and will be a good business investment.
This business plan is developed for opening a new patisserie and cafe in Melbourne CBD for its successful opening, growth and market share of its target audience. This rich and diverse business plan is anticipated to reach out to pastry target market, which are seeking superior product at an affordable price within the business community and general shoppers. The interest by consumers in the coffee house industry is sweeping the city. Puffers are positioned to bring this to the
Tupinamba Café, in Dallas, specializes in authentic, mouth-watering Tex-Mex cuisine with dishes named as creatively as they are crafted, in its welcoming restaurant. The alas calientes spicy chicken wings with ranch dipping sauce and the crispy mini beef flautas make excellent starters for sharing. Some of Tupinamba Café’s specialty entrée dishes include the chicken or beef puff tacos, the 12th man strip steak served with nachos, an enchilada, guacamole and beans and the West Texas pancake-style enchiladas stuffed with meat, cheese and fried egg, covered with chile sauce. Tupinamba Café also has vegetarian options, such as fajitas, as well as the vegetarian café burrito bowl.
The best prepared coffee in the area that will be complimented with pastries, sandwiches and roll. Nearly 27 years that we existed and the coffee shop has been successful all times.
There are (3) reasons why I have chosen energy drinks as my NAB. First off, there is a growing market for energy drinks. Red Bull and Monster Beverage Corporation, together, form over 80% of domestic energy drinks volumes by estimates. Dollar sales for energy drinks grew almost 6% to $6.67 Billion in measured channels in 2013, which propelled sales growth for convenience stores (Team, 2014). A growing thirst for caffeinated “energy” drinks, which include the likes of Red Bull, Monster, and Rock star, has spurred a heart-thumping surge in sales. Globally, the energy drink industry has gone from a $3.8-billion business in 1999, to a $27.5-billion
Collect customer e-mail addresses, to inform them of the dates of new releases pertaining to their music of interest and of up-coming events and promotions
The location of the stores is carefully evaluated, analysed by the customer catchments, customer demographics, cost of retail space and proximity of competitors and other existing PPL stores. The sizes of the stores are between 250mand 350m2with leases of minimum 5 years.
Healthy eating individuals that are intrigued with enjoying a diverse selection of healthy recipes consisting of low-crabs, low-fat and organic foods.
Welcome to the original Hard Times Cafe located in the heart of Alexandria, Virginia. Offering daily specials and an inviting atmosphere it is easy to enjoy a night with friends, family or a date. While known for exceptionally tasty chili there are many options on the menu that cater to all tastes.
The development of start-ups is an important business activity that requires effort, time, and financial resources. It is important to correctly establish the resources that are required by opening a business in order to be able to successfully reach the objectives established for businesses in each situation. In this case, the business plan refers to developing a restaurant that focuses on providing meals that are based on organic foods.
The first Buster’s Store was set up in 2007, a 1,000 square feet store located in the lobby of Empire Centre in Kennedy commercial district. This store is solely owned and managed by Lydia Chan. With fully focused and correct business strategy,
I would like to propose a marketing plan for opening a coffee shop in the city of Moscow. Over the past two or three years, a coffee shop in Russia managed to grow in a socio-cultural phenomenon: at once there was like a house of cards, the Soviet culture of consumption of coffee.