Coffee Shop Draft Proposal

In our society, we can see many different kinds of social setting and one of the most common settings is coffee shop. Indeed, there is at least one coffee shop on each block. According to Coffee Association of Canada, the market size of coffee industry in Canada is more than 6.2 billion dollars. It shows that how big and important this social setting is. Among a lot of coffee shops, Starbucks, Tim Horton, and Second Cup are the biggest and the most popular franchisers in Canada. If the purpose of visiting coffee shop is only for coffee itself, they might have not been grown like these days.

Tim’s Coffee Shop is a small coffee shop which is in Sunnydale, Illinois. The building is in the middle of the city, so will be able to attract more consumers. The vision of the Tim’s Coffee Shop is to be ‘Establish Tim’s one of the best coffee shop experience, it will do this by focusing on providing quality, service, and value to all its customers’. The shop needs to focus on different aspects such as financial aspect, human resource, and marketing aspect to conduct its business effectively and efficiently.

3. At a coffeehouse you could buy a “dish” of coffee and read the latest pamphlet or newsletter, and score business deals, and take part in political discussions. Coffeehouses were a very influential place for scientist, businessmen, writers, and politicians in information exchange Coffee were known to make people more alert and awake because of the caffeine, which is why they started serving coffee between academic conferences and symposia.

For this project, I have decided to open a coffee shop that serves regular and specialty coffee, and small pastry items that is located in a prominent neighborhood near a train station or a high foot traffic area. Coffee has become a popular beverage where it is not just needed in the mornings but throughout the day, whether they are on their way to work or just to sit and relax. I am a coffee drinker myself and it is uncommon to find a coffee place that has a warm, home feeling atmosphere. It is important to have one of these types of coffee shop in any neighborhood. My goal is to provide every customer coffee and pastry whether

Given that coming up with the coffee shop would incur a lot of effort, time and investment, having the right people for the project and managing the project team in an effective and efficient manner would be very important. The project team for this project is given below would be there for the duration of the project, and assigned various tasks that would need to be done. There would be additional people engaged if required based on any specific requirement that may be there.

The first major stage will involve defining all the research objectives, which is the goals to be achieved by conducting research. Some of the goals are: finding the demographics that are right for coffee shop location, how do these consumers prefer their coffee, reasons for high consumptions at a particular location. It is important to note that this involves identifying all the key variables like climate, income and lifestyle.

nalyze the specialty coffee café industry using Porter’s Five Forces and Macroenvironmental Analysis. What are the key success factors in this industry?

This market dominance shows just how important the larger chains are in the coffee shop market.” (Keynote, 2012).

In conclusion, the Broadway Café faces a strong buying power and rivalry among competitors due to the large volume of shops offering the same products and services. The threat of new substitute products and alternatives is also high for the same reasons for buyer power. The Café also faces the threat of new entrants due to the lack of insignificant entry barriers. One upside is the relatively weak supplier power. The coffee industry is huge as stated above and vendors are more than ample. With this information we can conceive our business focus. The Broadway Café is best suit for a focused differentiation strategy. We plan to achieve

Though coffee houses throughout Europe have a self-explanatory function of meeting point, discussion area and recreational facility, this concept has only recently been explored in North America, and is gaining in popularity and social recognition as we speak, and is only expected to increase over the course of the next few years.

Sitting, sipping, spending; these are all things one can do in a coffee shop. Coffee shops are in nearly every town in the US. This market has become separate from the rest of the dining industry by specializing in a variety of coffee and coffee drinks. Coffee shops have started to bring new tastes and options for consumers. Coffee shops are a luxury that are beginning to seem stable and perhaps permanent part of the economy, they meet a demand for out of home coffee and meeting spaces.

Coffee or tea bar is daily necessary for local coffee addicts, a place to dream many thing a place to escape the stresses of the life and jus confortable place to meet friends or to read books all in one with the growing demand for high quality tea or coffee and greats services. The shop will offer customer best prepared coffee, tea in the area as well as different flavor shakes , chocolate drinks pastries and cocktails.

To formulate success factors for coffee at a choice location, it is necessary to realize the functional purpose of the coffee shops to understand who the main visitors to coffee shops are, establish the reasons for the visit and the expectations of clients. Extensive market research to ensure an acceptable accuracy on these factors, Russia has not carried out, and use the western calculations on similar topics can be used only in extremely limited range.

Coffee shop is the famous business in Cochin. Coffee or Tea bar is a daily requirement for the local coffee lovers, and it is a place to dream big things in life and to discuss among friends and relatives and just a comfortable place to meet your loved ones or to read a book, all alone. With the growing demand for high-quality tea or coffee and great service, The Melody Coffee shop will mainly focus on the institute of management studies in Cochin and other private institutes also. The kind of culture will offer its customers the best prepared coffee/tea in the area that will be served with a muffin and a sweet, moreover we will provide some free books that many more old customers can read and enjoy their visit. The shop will operate a 70 square foot coffee bar near to the entrance of the institute of management studies in the building. The identified place can be obtained for lease for 8 months and it is possible to get a nearly extension in the upcoming months and years. The start-up funding which is available with Mr. Hemant is INR 80,000/- and it is surely that the remaining amount of Rs 50000 will be incurred through some commercial loans from the Bank of Baroda. The business is expected to gain more and more profit that will be more than 150000 per year. Melody Coffee shop will try to maintain a high gross profit margin and reasonable operating expenses throughout the year.

The café that is going to be established shall be a new type of convenience store and internet café. The café shall have a wide array of products that are provided in a convenience store but shall have a modern touch that implies that the customers shall feel relaxed once in the cafe. It shall have a blend of a customary convenience store with a more some aspects of Starbucks incorporated into the store. The establishment shall avail a high quality and complete evening experience for some individual searching for a place to feel comfortable. The Café shall avail free wireless internet connection, chairs and tables where the customers shall have a place to relax and surf the world wide net. Through the availability of the Wi-Fi, the students from the local learning institutions shall be welcomed to do their research and homework while at the same time enjoying the variety of food and coffee provided in the store. I shall strive to provide a low price for the products at the store compared to the stores in the nearby location. The café shall provide a menu of Pizza, sandwiches amongst other food stuff. Most significantly, Fresh coffee shall be availed to the consumers all day with a wide variety of brews and blends.