* Coffee filters, baked goods, salads, sandwiches, tea, beverages, etc. –
Php7 , 900 * Retail supplies (napkins, coffee bags, cleaning , etc.)-php 1,840 * Office supplies –php 287
* Equipment for the total amount of php 59,170:
* Espresso machine-php 6,000
* Coffee maker-php900
* Coffee grinder-php200
* Food service equipment (microwave, tosters,dishwasher,refrigerator,blender,etc.)-php18,000
* Storage hardware (bins,utensils rack, shelves, food case)-php 3,720
* Counter area equipment (counter top,sink,ice machine,etc.)-php9,500
* Serving area equipment (plates,glasses,flatware)-php3,000
* Store equipment (cash register,security,ventilation ,signage)-php13,750
* Office
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Such customers vary in age, although our location close to the university campus means that most of our clientele will be college students and faculty. Our market research shows that these are discerning customers that gravitate towards better tasting coffee. Furthermore, a lot of college students consider coffee bars to be a convenient studying or meeting location, where they can read or meet with peers without the necessity to pay cover charges. For us, this will provide a unique possibility for building a loyal client base.
Market needs
Coffee consumption has shown steady growth, with gourmet coffee having the strongest growth. Coffee drinkers are among the most demanding ones. They favor well-brewed coffee drinks and demand great service. Hubs coffee shop will strive to build a loyal customer base by offering tasting coffee in a relaxing environment of its coffee bar located close to the bustling university campus.
General trend toward quality among consumers definitely plays an important role in the recent growth in gourmet coffee. Additionally, such factors as desire for mall indulgencies, for something more exotic and unique, provide a good selling opportunity for coffee bars.
Competitive edge
Hubs coffee shop will position itself as unique coffee bar where its patrons can not only enjoy cup of perfectly brewed coffee but also spend
According to a survey conducted in Shanghai shows that 24% of those aged 41-50 years old and between 20 -30 years old there is 18% people often go to sip a coffee. Therefore, The Coffee Club target market will be people working in offices and university students and faculty.
The coffee served in Second Cup is also high quality and the drinks available strongly rival those in Starbucks. In the past decade there has been an explosive growth of 157% in the area of coffee shop market. Canadian coffee market share, new companies have limited to no space for growth in North America. Second Cup’s market share at the Canadian market is about 8%.Upon these facts and analysis there is an unlimited growth possibilities in the coffee market in Canada. There are different factors that do influence in the purchase of coffee from these outlets and the the way these coffees are priced. Customers are reluctant to get coffee from these outlets as the prices are too high than the coffees that could be made at home. There is a huge conflict between the pricing of coffees at these places and homemade ones. Coffee shops are determined to serve the best quality coffees which are been imported from South America and Africa, due to the rise in oil prices transportation charges have also been increased. And also due to different global climatic conditions the prices of these gourmet coffee beans have been increased.
With 11,000 plus coffeehouses worldwide, it is evident that their strategy of being passionate about their customer relation and their devotion to delivering a quality product goes beyond culture and language.
Because of their substantial growth over two decades, they have spent a considerable amount of time defending their image. Their “clustering” strategy put many small coffee shops out of business and many consumers began to wonder if there really was a need
Between commuting several hours daily, running across campus to get from class to class and maintaining a part-time job, a social life and a 3.9 GPA, the one thing any student can say that helps them get through their day is COFFEE. Students consume thousands of cups of coffee during their university years and quite frankly, coffee has become a way of "campus life”. (Olsen, 2013) To facilitate the daily lives of university students, it is important that there are enough coffee shops located on Ryerson University campus and that access to them are relatively convenient. The location of coffee shops throughout the university campus is significant for students for the most part have 10 minutes to travel from one class, to a coffee shop and to the next class.
starbucks Corp., an international coffee and coffeehouse chain based in Seattle, Washington, has expanded rapidly since its opening in 1971. These outrageous success was due to its well-developed strategy vision which lay out the company's strategic course in developing and strengthening its business. Starbucks is a global corporation that sells authentic coffee in 30 countries, reporting revenues of nearly $5.1 billion in 2006. The main goal of Starbucks is to embrace diversity by applying the highest standards of excellence. Starbucks strives to perfect the relationship with the working class by making the service as fast as possible because they believe that every customer has their own personal rate. One
Service Business Analysis:The retail coffee industry in the U.S. has recently experienced rapid growth. The cool marine climate in southwest Washington stimulates consumption of hot beverages throughout the year. Coffee drinkers in the Pacific Northwest are finicky about the quality of beverages offered at the numerous coffee bars across the region. Despite low competition in the immediate area, JJB will position itself as a place where customers can enjoy a cup of delicious coffee with a fresh pastry in a relaxing environment.
The company location is based at Penang, Butterworth Sunway Carnival Mall. The facilities such as free Wi-Fi, comfortable sofas and chairs, dimmed light and quiet relaxing music will help the customers to relax from the daily stresses and will differentiate Starbucks Coffee shop from incumbent competitors. To speed up the customer service, at least two employees will be servicing clients. Meanwhile one employee will be preparing the customer’s order, the other one will be taking care of the sales transaction.
Coffee houses were essential to people. Not only were they able to drink coffee, but they were also able to discuss their ideas with others. In Paris, the coffee houses became meeting centers that were used by intellectuals. The french government put harsh and strong restrictions on people and media. Coffee houses were not part of these restrictions. Intellectuals were able to discuss topics in these coffee houses. Revolutionary speakers started to talk to others at the coffee houses when the finical crisis in France became worse. The revolution started when a lawyer gathered a crowd to arms after a failed
Starbucks positions itself as a place college students can hang out, study, write term papers and meet people. A Starbucks appeal to this consumer directly through introducing technology as soon as it comes available, focusing on social networking and actively cultivating a “cool” image. The young adult audience grows 4.6 percent each year (O’ Farrell).” However, the majority of the advertising is catered to Adults around the ages of 25 to 40. Adults seem to prefer a pick me up first thing in the morning on their way to work. Most Starbucks today have a drive thru to make it faster to grab and go.
As for other coffee consumption facts, brewing coffee at home declined from 2006-2011 with 75% of total coffee sales made “away from home” (High Beam Business, 2012). Furthermore, an interesting study revealed the growth in this target market: “another new and large growing target market within the coffee industry is college-age students and post graduate individuals residing in urban areas. These two segments account for the largest portion of coffee drinkers” (Scribd, 2012, Marketing
The ambiances at each bar were different and the energy was electrifying. It was in this setting that he realized that creating an atmosphere and bonding with customers around a cup of coffee was monumental in improving his business. Coffee would be only the automobile for a place where people want to stay for a while, a place-like-home, and office. These variables will become the differentiating factor for Starbucks.
In general the coffeehouse industry in the United States was experiencing an increase in coffee consumption per capita due to the “Starbucks effect”. At this time Starbucks was operating approximately 20,000 stores in the United States and was living a fast expansion strategy worldwide.
The drink was no longer just a utilitarian morning stimulant and has a satellite pastime very European style: the windows from floor to ceiling, special atmosphere, soft music, dozens of varieties of coffee. However, besides all this, coffee is a business not only successful, but also has today a huge potential for development.
People want to get their daily cup of great-tasting coffee in a relaxing atmosphere. Such customers vary in age, although most of clientele are college students and faculty. My market research shows that these are discerning customers that gravitate towards better tasting coffee. Furthermore, many college students consider coffee bars to be a convenient studying or meeting location, where they can read or meet with friends without the necessity to pay cover charges. For Café , this will provide a unique possibility for building a loyal client base. In addition, location of all three Bon! Café in city located to most visited places by young