Coffee and Crisis Management Team

21317 Words Mar 5th, 2013 86 Pages
Starbucks Coffee Company Crisis Case - Part I
Dr. Phillip G. Clampitt Cases in Media Management

August 1, 2009

Crisis Management Team: PuRr-Luscious Ladies
Debra Dobson Diane LeVeque Joyce Jentges Karen Sobiesczyk

Proposed Crisis Management Plan

2

Table of Contents - Part I
Purpose of Crisis Plan…………...…………………………………………….......………….…4 Overview of Starbucks. ………………………………………………………......………..........5 Acknowledgement Forms ...…………………………………………………............….….......10 Crisis Rehearsal Dates …………………………………………………………............….…...11 Crisis Risk Assessment………………………………………………………….…......….........13 Overview -Crisis Vulnerabilities Potential Crisis Impact Chart Incident Report Forms…………………………………………………………..........………..19
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Starbucks is rekindling America 's love affair with coffee, bringing romance and fresh flavor back to the brew." The Starbucks Product With an eye for convenience and a passion for quality, Starbucks Coffee Company has earned the reputation for providing only the highest quality Arabica beans, roasted by expert roasters into an exquisitely blended balance of flavor at convenient drive-thru or off-highway stores, or in highly frequented establishments such as travel plazas, colleges, or airports. Starbucks also recognizes the desire for a relaxing atmosphere, and Starbucks Entertainment of fine music, books, and film are available for pleasure or purchase at stores, online, and iTunes. The Starbucks brand has grown beyond coffees, offering rich blends of Tazo teas, Ethos water, and cool blended beverages as well as delicious bakery, treats, and Starbucks merchandise that includes espresso machines, brewers, and other coffee or tea related items. Expanding even beyond the beverage market, Starbucks also premiered Frappuccino® and Frappuccino® Light blended coffees, as well as Frappuccino® juice blends. In 1996, an agreement with Pepsi-Cola North America brought these specialized espresso blends to grocery shelves; in 1995, with Dreyer 's Grand Ice Cream, a super premium line of coffee ice creams - seven flavors like Java Chip and Coffee Almond Fudge

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