Cognitive Based And Affective Based Attitude Towards The Samsung Family Hub Smart Fridge

One way in which attitude change occurs is via cognitive dissonance. Cognitive dissonance is an occurrence in which a person experiences psychological distress due to conflicting thoughts or beliefs. The tendency to be affected by cognitive dissonance is affected by culture. In order to lessen this rigidity, individuals could change their attitudes to imitate other opinions or real behaviors.

Attitude - Attitude toward a behavior is referred as an individual’s positive and negative evaluation of a relevant behavior and is composed of an individual’s salient beliefs regarding the perceived consequences of performing behavior (Ajzen, 1991, p.207).

Firms use classical conditioning in their advertisements, who sell products to get consumers to purchase from them instead of their competitors. Advertising is almost based in classical conditioning. The theme to use classical conditioning in advertisement is simple. Companies want audience to buy or use their product heavily through their ads. Advertisers will show off their products which are the neutral stimulus and will try

Cognitive theory helps to understand how negative thoughts effects on persons felling and their behavior. For example one of the service users may not eat as they used to eat on the basis of he/she feels they are too fat. Understanding of the negative thoughts of service users may help to overcome their negative thoughts and feelings which lead to happy and healthy life (Clarke, 2000).

Before any magic of cooking can take place, we begin by collecting our ingredients. The fridge

The Gator Tech smart house at the University of Florida is a laboratory-house created to assist older adults in maximizing independence and maintaining higher quality of life. The entire house is equipped with (a) smart cameras for motion detection, image processing, and control of other in-home devices, (b) smart blinds that automatically close to block sunlight when the air conditioner is on, (c) ultrasonic location tracking transceivers that are installed on the ceiling corners of each room to detect movement, location, and orientation of the resident, (d) smart floor that uses pressure sensors embedded into each tile to detect falls and reports to emergency services, and (f) smart displays for entertainment media and information residents

In other words, cognitive psychology refers to the study of human mental processes and their role in thinking, feeling and behaving (Bernstein, 2013). According to Jones (2004), the cognitive approach was developed from the basis of Wundt and Titcher’s (1927) theory of structuralism.

There are three components that underlie every attitude. These are referred to the ABC’S of attitudes and consist of an affective, behavioral and cognitive component. The affective component involves our feelings and or emotions, the behavioral component is the actions and how we act, and the cognitive component consists of our thoughts and feelings (Consumer Behavior: Tripartite Model & Attitude Measurement, n.d.).

“Attitudes are positive or negative evaluations, feeling, and tendencies that individuals harbor toward objects or concepts” (Wild). As the book mentions, attitudes are similar to values, these are formed according to a culture background and varies from country to country.

Attitude–a relatively constant feeling, predisposition, or a set of beliefs that is directed toward an object, a person, or a situation.

Attitudes are thoughts that you have accepted as true and that lead you to think, feel, or act positively or negatively toward a person, idea or event. They represent an emotional readiness to behave in a particular manner. (Reece) Positive and negative attitudes affect how you work and how you influence other people around you. These attitudes can absolutely be changed though because we are not born with those attitudes. We form them as time passes, depending on the situations that we have been through. For instance, if you had a job where your supervisor was racist toward you, you would begin to form a negative attitude about supervisors thinking that all of them are going to be racist. Instead, you can change your attitude by thinking that not everyone acts the same way. A positive attitude can make a difference between an amazing life and a nonsense one. Therefore, a lot of people should try to change their attitude to a positive one.

This essay will examine the strength of the link between attitudes and behaviour and show that attitudes do not always predict behaviour as there are a number of variables that need to be put in place before the evaluation of a person behaving according to their attitudes can be assessed. These variables will be discussed in some detail. The three component model will be discussed and also attitude formation will be touched upon, before the link between behaviour and attitude can be examined a general understanding of how and why attitudes are formed needs to be addressed.

“Cognitive theory is focused on the individual's thoughts as the determinate of his or her emotions and behaviors and therefore personality. Many cognitive theorists believe that without these thought processes, we could have no emotions and no behavior and would therefore not function. In other words, thoughts always come before any feeling and before any action.” ("Cognitive theory in," 2004)

Attitudes refer to one’s evaluations of the social world: others, objects and ideas. These overall evaluations can be positive, negative, or neutral, vary in their extremity and be based on a variety of information (Tesser and Martin, 1996; Petty, Wheeler, and Tormala, 2003 ). A popular conceptualization of the attitude construct, the tripartite theory, holds that there are three primary types of information in which attitudes can be based (Breckler, 1984; Rosenberg & Hovland, 1960; Zanna & Rempel, 1988) : cognitions or beliefs, affect or feelings and actions or behaviour. As defined by Richard Perloff, persuasion is the process which moulds and shapes attitudes. It is through persuasion that changes in attitudes can occur. The two methods

 Campaigns like ―G = Genius‖, ―Main takat hun‖ have largely impacted the consumer preference by generating liking for the brand.