Cognitive Dissonance And Its Effects On Behavior

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Cognitive Dissonance is refers to a situation involving conflicting attitudes, beliefs or behaviors. This produces a feeling of discomfort leading to an alteration in one of the attitudes, beliefs or behaviors to reduce the discomfort and restore balance etc. The research on cognitive dissonance was done by Festinger and Carlsmith in 1959. It gives a background history of the time when Cognitive Dissonance was investigated by Leon Festinger. However, In the case being discussed in this paper, participants are given a boring task to start with. After the experiment, participants are paid different amounts to pursue other participates who are waiting to start with task. The participants who are done with the task feel dissonance when they were asked to pursue someone that the task was fun. There can many other ways and situations were one can experience dissonance. Also in the discussion there is inclusion for how to reduce cognitive dissonance which could help one to make better decisions. An obvious implication of cognitive dissonance theory is that if one wants to change someone’s attitude, one could try to create dissonance concerning that person’s attitude and hope that desired attitude change would result. However, there are other implications of Cognitive Dissonance as well. Much of the research on dissonance has focused on decision-making, counter-attitudinal advocacy, forced compliance, and selective exposure to information.

Cognitive Dissonance
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