Cognitive Dissonance: Not Used In Mass Advertising

After reading chapter five I noticed cognitive dissonance throughout a large portion of the book. Cognitive dissonance was described in class as being a situation involving conflicting attitudes, beliefs, or behaviors. A good example of this was found on page 182 where the author writes about how we all tell our self that African Americans “deserve” all of this even though we know, but do not want to acknowledge that white Americans are less likely to be convicted of the same crime done by blacks. Cognitive dissonance applies here because we know that this mass incarceration is not fair or morally right to do, however, our behavior does not try to stop it from happening. Instead of doing what our beliefs say is right we try to convince ourselves that it is the African Americans fault that they are

If one is trying to pull a thought or feeling in closer, or push it away, they may be attempting to manipulate their cognitive dissonance. If one knows that they are not happy with their actions, they can dilute that feeling of cognitive dissonance by decreasing the negative or enhancing the positive attitudes about it (Smith & Mackie, n.d.). One might be a smoker for instance, and know that smoking is bad for them, but continue smoking anyway. A perception of a clash of unsuitable elements is a way to describe the way one feels when their actions and beliefs are at odds (McLeod, 2014). So, if one is unhappy about the things they do because they do not match what they think they should do, they will be said to be experiencing cognitive dissonance.

Cognitive Dissonance strategy is use to enforce our feelings about a situation. In the Montana campaign against meth they use this strategy by the Fear and Drive reduction and shock tactics getting people to feel uncomfortable with the shocking graphics and fear. Repeated exposure of these and according to mere exposure the more we are expose to this ad we favor not to try meth at all. You become scared straight to never try meth not even once.

Attitudes are evaluations of people, objects, and ideas. (Akert, 2013) Cognitively based attitudes are based on thoughts and beliefs one has about an object, and this attitude provides pros and cons of an object, so we can decide if we want to be associated with it or not. Affectively based attitudes are based more on people’s feelings and values than on their beliefs about the nature of an attitude object. (Akert, 2013) The elaboration likelihood model is the umbrella for this topic, because it explains the two ways in which persuasion can change someone attitude. The two ways are persuasion through the central route and the persuasion through the peripheral route. The elaboration likelihood model refers to processing the message which is related to the cognitively based attitudes. Persuasive communication is most successful in changing attitudes when going through the central route because the audience is motivated, whereas with the peripheral route the audience is not motivated. Now I am going to discuss the routes of persuasion through advertisements in detail.

Cognitive dissonance is defined by Gilovich et all’s textbook as “ A theory that maintains the inconsistencies among a person’s thoughts, sentiments, and actions create an aversive emotional state (dissonance) that leads to efforts to restore consistency”. While this definition is true it also quite confusing. To understand this first the words that make up the term need to be understood. Cognition is a mental action, it involves gaining knowledge and understanding through use of thoughts, senses, and experiences. This cognition can produce a perception, sensation, notion, or intuition. Dissonance is simply a discrepancy among two things. In the case of cognitive dissonance this discrepancy is between any two of the following; an idea,

In the podcast titled Cognitive Dissonance (2011), Dr. Carol Tavris, the author of Mistakes Were Made (But Not by Me): Why We Justify Foolish Beliefs, Bad Decisions, and Hurtful Acts, discusses the relationship between psychology and neuroscience, in addition to discussing cognitive dissonance. As Dr. Tavris explains, cognitive dissonance theory is the mental discomfort we feel whenever two ideas are conflicted with one another, causing discomfort that we attempt to reduce cognitively (Campbell & Tavris, 2011). Moreover, dissonance can increase dependent upon, how important the decision is, how strongly the dissonant thoughts conflict, and our ability to rationalize and justify the conflict (Cognitive dissonance, 2016). As a future psychologist,

There can be many explanations for why an employee would call in sick to work when he or she is not really sick. One reason could be explained through the attribution theory. The attribution theory explains the behavior like this can be explained by attributing it to either the employee’s internal disposition or to an external situation. The employee’s internal disposition could be that the employee always seems to have a bad attitude to his or her job duties and that his or her personality is pessimistic or lazy. The employee’s external situation could be that he or she has a manager who is constantly micro-managing them, which makes them unhappy at work, or the employee has a coworker who is their counterpart who is slacking at work. The employee may have to work harder at the job than the other employee to get their collective tasks completed. This may lead to the employee calling out sick because of his or her internal disposition – they are just lazy and do

What is cognitive dissonance? Give some examples of situations that might create dissonance in an individual. What does cognitive dissonance have to do with blocked need satisfaction? (3 points)

In this short commercial, it demonstrates the shift in attitude can overcome cognitive dissonance. Living in a society with a strong belief that men are dominantly strong with low pain tolerance. Can shift men attitude towards any pain they experience to avoid cognitive dissonance. In the commercial you can see the male’s negative behavior towards the pain, but they changed their attitude to meet society beliefs.

The show, ChoreoProject, was presented by sjDanceco and presented various types of dance performances from classical to contemporary works. The piece that I enjoyed from this show was Cognitive Dissonance. In this dance piece, Erwin Columbus both choreographed and was the dancer. Erwin Columbus used music from Kerry Muzzey for his piece. In Cognitive Dissonance, he told a story of himself having negative, inconsistent thoughts and his journey of fighting off those thoughts from his mind. With fast and dramatic movements along with intense music, Columbus was able to grasp my attention and teach me how it feels to have negative, inconsistent thoughts that can negatively control one's body.

According to Cooper (2011), confirmation biases have set in with the US tending to ignore engagement with the conflicting information. Instead, the US has chosen to instead look upon other factors to update in terms of the information that conforms its pre-existing attitudes. Accordingly, the nation has resulted in motivated reasoning where it views new evidence as consistent with their pre-existing views. This is all the more indicative of the nation avoiding cognitive dissonance. The Obama administration has tried to avoid the regional battle in the Middle East where Iran is poised to become a central player. So the US surreptitiously supports Iran in fighting the common enemy in Isis while also working to contain Iran’s efforts to expand their influence in the area that seems contradictory. What the situation

First, let me explain what cognitive dissonance means. This happens when a person has inconsistent thoughts, actions, and or attitudes. It usually happens when 2 or more ideas in your head contradict each other, causing an uncomfortable reaction within ones self. People then either ignore things that oppose this mental stress or engage it by changing their actions to confirm with their thoughts, or just the exact opposite. This is done in order to gain reassurance. Cognitive dissonance happens quite often within the minds of people.

In the article “Advertising and Behavior Control” there were many arguments for and against advertising. The first and the biggest problem Robert L. Arrington has against advertising is “puffery.” The reason/reasons why Arrington has a problem with puffery is due to the fact that the seller makes exaggerated, or suggestive claims about a product. His overall argument on puffery is that it isn’t just “bragging” but it is bragging that is designed to persuade you to want the item or product being sold. The bragging goes so far as they convince the viewer (of the advertisement) they need the product. Puffery ultimately leads to manipulation, exploitation, and control over what people think of the product. Although Arrington has reasons

Leon Festinger created the cognitive dissonance theory as an attempt to explain why people desire to have consistency between their behaviors and actions. Cognitive dissonance is the distressing mental state people feel when they find themselves doing things that don’t fit with what they know, or having opinions that do not fit with other opinions they hold (Festinger, 1957; as cited in Griffin, 2009). Thus, people are motivated to change either their behavior or their belief when feelings of dissonance arise.

There was a time when advertisement were made only to market and sell the products but now dramatic changes have taken place in this field (Shead and Dobson 01). Today companies not only want to sell their products but also aim to create emotional attachment with the customers for which they do emotional or subliminal advertising.