Cognitive Dissonance Theory

This theory was first created by Ajzen and Fishbein in 1980. This theory provides a framework to study the attitudes that support behaviours and suggests that the most important determinate of an individual’s behaviour is their behavioural intent. This is the individual’s intention to preform a certain behaviour, which is formed from a combination of their attitude towards the behaviour and the subject norm. (The subject norm is the individual’s perception of what others expect them to do).

Attitudes can also arise due to observational learning, wherein people internalize the attitudes of others; passing them on from one individual to the other. Attitudes can be held implicitly and do not innately imply behavior. Often individual’s will have consideration of a ground or opinion but not act on it when the chance rises. Many factors influence whether or not attitudes will come to impact behavior.

Individuals’ personal beliefs and attitudes impact significantly on the way they behave, overcoming these barriers is essential and here are a few ideas of how things can be resolved.

Attitude - Attitude toward a behavior is referred as an individual’s positive and negative evaluation of a relevant behavior and is composed of an individual’s salient beliefs regarding the perceived consequences of performing behavior (Ajzen, 1991, p.207).

Regarding the film Zootopia, there are several social psychological concepts that were explained in the events. Throughout the film, subtle but offensive comments and actions are unintentionally and unconsciously directed toward the non-dominant group (predators) and the protagonist of the film, Judy Hopps, encounters those macroaggressions throughout the story. As the film progressed, the police force became increasingly fearful and pejorative of the predator group in the city, which drew similarities to the attitudes exhibited by law enforcement officers in American society. Attitudes provide an association between a concept and an evaluation, whether it is favorable or unfavorable, desirable or undesirable, positive or negative. In addition, attitudes can be classified as automatic or deliberate. In comparison to the reflective responses (also called explicit attitudes) that individuals exhibit, the (automatic) implicit attitudes are relatively inaccessible to control and conscious awareness.

An attitude are the long lasting beliefs, feelings, and behavioral responses towards social objects such as other people or issues (Attitudes and Behavior, n.d.). Attitudes can either be positive or negative.

“Attitudes are positive or negative evaluations, feeling, and tendencies that individuals harbor toward objects or concepts” (Wild). As the book mentions, attitudes are similar to values, these are formed according to a culture background and varies from country to country.

Attitudes are thoughts that you have accepted as true and that lead you to think, feel, or act positively or negatively toward a person, idea or event. They represent an emotional readiness to behave in a particular manner. (Reece) Positive and negative attitudes affect how you work and how you influence other people around you. These attitudes can absolutely be changed though because we are not born with those attitudes. We form them as time passes, depending on the situations that we have been through. For instance, if you had a job where your supervisor was racist toward you, you would begin to form a negative attitude about supervisors thinking that all of them are going to be racist. Instead, you can change your attitude by thinking that not everyone acts the same way. A positive attitude can make a difference between an amazing life and a nonsense one. Therefore, a lot of people should try to change their attitude to a positive one.

This essay will examine the strength of the link between attitudes and behaviour and show that attitudes do not always predict behaviour as there are a number of variables that need to be put in place before the evaluation of a person behaving according to their attitudes can be assessed. These variables will be discussed in some detail. The three component model will be discussed and also attitude formation will be touched upon, before the link between behaviour and attitude can be examined a general understanding of how and why attitudes are formed needs to be addressed.

Attitudes carry a huge weight in social psychology. In the past, the theory of attitudes was considered the most dominant study in social psychology (Allport, 1935). Throughout time, the term attitude has accumulated many definitions, a renowned definition being “a relatively enduring organisation of beliefs, feelings and behavioural tendencies towards socially significant objects, groups, events or symbols” (Hogg and Vaughan, 2014, p. 150). The focus on attitudes is so significant because the question of whether attitudes can predict behaviour has arisen time after time. If attitudes do predict behaviour, we can discover why people act in certain ways and, therefore, attempt to change negative behaviours. Over time, work has been carried out to determine to what extent attitudes predict behaviour.

Leon Festinger created the cognitive dissonance theory as an attempt to explain why people desire to have consistency between their behaviors and actions. Cognitive dissonance is the distressing mental state people feel when they find themselves doing things that don’t fit with what they know, or having opinions that do not fit with other opinions they hold (Festinger, 1957; as cited in Griffin, 2009). Thus, people are motivated to change either their behavior or their belief when feelings of dissonance arise.

Before trying to answer the question if attitudes predict behaviour, it is necessary to understand what does attitudes mean. This essay will first explain the definition of attitudes and behaviour. Thereafter will explain why an attitudes does not predict behaviour and then argue that occasionally an attitude can

Social psychologists know that people’s attitudes define whether they have a successful, bright, happy future. Most people can agree that this is the case, but people must ask themselves why and what really makes up a person’s attitude. In past years, attitude was recognized as one of the most important psychological experiences of human beings. Over time, the significance of attitudes has increased specifically in understanding how people come to be who they are. This paper will discuss the structure of attitudes through the ABC Model which explains three different components (affect, behavior and cognition) and how these components play a role in people’s lives.

Attitudes are the way someone communicates, behaves and interprets the message from others. This is when they will apply different generalities to specifically comprehend various groups (such as: stereotyping). These factors help them to analyze and interpret the meanings of numerous cultures / subcultures. In most cases, this can often lead to clashes with many people not fitting into these categories and using them to generalize about specific segments of society. (Deresky, 2011) (Sepehri, 2011)

[11]. In general it can be said that positive attitudes can lead to educational, social, medical and occupational inclusion. On the other hand negative attitudes can lead to rejection, segregation, degradation, inequality, inequity, exclusion, discrimination and stigmatization. Negative attitudes are often based on beliefs, lack of knowledge and the misconception of the cause of