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Essay about Cognizant Technology Solutions: Fit the Firm´s Environment

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Q4: To what extent does Cognizant’s ‘C2’ programme fit the firm’s environment and what problems might it encounter in developing this programme further? In response to the increasing uncertainty posed by its client demands and its ability to hire key personnel, Cognizant increased the number of divisions and expanded its international locations with development centres in 15 cities across 5 different countries, and sales and marketing offices in the U.S. Europe and Asia (Eccles et al, 2011). The growth in international locations for development centres was in part due to the uncertainty Cognizant faced in hiring key personnel amidst the predicted shortfall in technology resources in India (Eccles et al, 2011). The growth in international …show more content…

Furthermore, C2 provided process guidance on best practise for solution delivery in specific contexts. This was aimed at helping Cognizant maintain a high level of service and also helped provide standardised methods of delivery in the face of increasing uncertainty of individual client needs. Additionally, prior to introducing TIB, there was a feeling of ‘disconnectedness’ among Cognizant employees working on client site in comparison to the strong culture developed in India (Eccles et al, 2011). This disconnectedness between India based employees and those located elsewhere may have been exacerbated through departmental diversification on an international scale. C2 will have further helped the preservation of Cognizant’s culture in the face of international expansion by increasing employee interaction across borders and locations. Whilst C2 was a practical solution to problems of coordinating the flow of information to and from clients and between employees, the solution was not perfect and problems are likely to arise. Cognizant prides itself on its ability to deliver client centric solutions and the introduction of process guidance to solution delivery is likely, in time, to reduce the level of customisation offered to clients as employees become too heavily reliant on predefined routines. Furthermore, the creation of virtual communities may lead to technology resources

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