Cognizant Technology Solutions: Orgnaisational Structure to Fit Its Environment

541 Words 3 Pages
Q2: Prior to C2, how did Cognizant’s organisational structure fit its environment?

Cognizant’s business model was built around providing low cost off-shored technology solutions to international clients. As such, there was often a big distance between the location of clients and where the technical solutions were developed. This could lead to certain tensions, due to information asymmetries and the breakdown of direct communication, often described as ‘death by distance’, between clients and organisations delivering solutions of a similar nature.

Cognizant delivered to vertical industry sectors with the support of horizontal technology delivery functions, providing technical solutions such as ERP (Figure 2). At the heart of this
…show more content…
Q2: Prior to C2, how did Cognizant’s organisational structure fit its environment?

Cognizant’s business model was built around providing low cost off-shored technology solutions to international clients. As such, there was often a big distance between the location of clients and where the technical solutions were developed. This could lead to certain tensions, due to information asymmetries and the breakdown of direct communication, often described as ‘death by distance’, between clients and organisations delivering solutions of a similar nature.

Cognizant delivered to vertical industry sectors with the support of horizontal technology delivery functions, providing technical solutions such as ERP (Figure 2). At the heart of this structure was the Two-in-a-Box (TIB) client relationship model. TIB was a team based approach in which an onsite Client Partner (CP) would work in unison with an off-shore Global Delivery Manager with shared responsibility for monitoring and managing technical resources and delivery plans (Figure 3). As previously mentioned, the two key environmental forces to which an organisation must respond; the need for information and the need for resources. The TIB structural design was, in part, Cognizant’s response to the need to obtain information about its clients. It worked to embed Cognizant onsite employees into the culture and day to day operations of clients providing the organisation with better scope to deliver value added, client-centric
Open Document