Cohesion Case Broadway Cafe

Suppliers such as Starbucks and Dunkin Donuts are marquee names in the coffee business. The brands are powerful and offer significant value to the Keurig product line. GMCR must continue to build similar relationships and retain them for the long term. These strong brand names not only offer a new target customer they also reaffirm Keurig positioning as premium product. The bargaining power of these suppliers will vary based on size and brand. GMCR must determine its power when negotiating future deals with such suppliers, in cases like Starbucks, GMCR should be willing to give more (accept lower royalty) to continue building the brand.

22). The café have first mover advantage to be first in business but Starbucks is technologically advanced and have wholesale coffee business in the market. For example on Starbucks’s website (2009) it states, “in addition to sales through our company-operated retail stores, Starbucks sells whole bean coffees through a specialty sales group and supermarkets”.

There are different types of competition in the market for coffee. There are usually a multitude of coffee shops of different types and ownerships to supply for the highly concentrated demand. The most

30 3.2.6. Five Forces Analysis ......................................................................................................................... 31 Diagram 3: Five Competitive Forces in the Coffee Industry .................................................................. 32 3.2.6.1. Threat of New Entrants .................................................................................................................. 32

At a restricted level, little cafés can contend with any semblance of Starbucks and Dunkin Brands on the grounds that there are no exchanging costs for the shoppers. Indeed, even believed it 's a focused industry, the possibility of new entrants to be successful in the industry is moderate.

Rudd, D. P. (2009). Innovative Technological Advances in Modern Club Operations. Journal of Technological Research, 1-11.

Next, Starbucks is in a direct supply channel. Direct supply channel is in which a producer supplies its goods or services directly to consumer, without a middleman (business dictionary). This practice helps Starbucks to keep a good relationship with the customer. In Malaysia, especially in Kuala Lumpur Starbucks can be found in any place where there is high intense flow of people, you can found it in a mall, gas station, airport, university, bus stop and etc. Starbucks primary goal is to locate its store in a highly visible location, to be the ideal place for the individuals who wants to enjoy music or looking for a break in a busy lifestyle. Getting more

Second, the only reason offered by the author is the claim that Grocers and Cafe attract similar types of customers. But is the customer that two store have are almost the same customers. if so, partner with Cabaree Coffee Cafe will not solve Greentree’s problem, because it will not attract new customers. Unless the author can give us more reason that partner with Cabaree will bring Greentree more new customers. In face of such limited evidence, it is fallacious to draw any conclusion at

nalyze the specialty coffee café industry using Porter’s Five Forces and Macroenvironmental Analysis. What are the key success factors in this industry?

In conclusion, the Broadway Café faces a strong buying power and rivalry among competitors due to the large volume of shops offering the same products and services. The threat of new substitute products and alternatives is also high for the same reasons for buyer power. The Café also faces the threat of new entrants due to the lack of insignificant entry barriers. One upside is the relatively weak supplier power. The coffee industry is huge as stated above and vendors are more than ample. With this information we can conceive our business focus. The Broadway Café is best suit for a focused differentiation strategy. We plan to achieve

In order to compete effectively in the Australian café market, Starbucks must be alert to:

The purpose of the assessment is the examination and thorough study of a local café popularly known as the El Carte Presto Café. This is a major café in South Florida and keeping in mind the need of thorough evaluation, the study has been broken into sub-parts whereby it assesses three aspects of purchasing management namely supplier selection and evaluation system, purchasing cost analysis and the use of information and communication technology for the purpose of magnifying business and increasing sales. The study provides a deep insight into the working of any café, right from its groundwork to reaping high benefits in terms of monetary returns.

In the premium foods and coffees industry, there are substitute products. According to Mary Coulter, the best way to evaluate this threat is to ask whether other industries can satisfy the customer need that this industry is satisfying (Coulter). Other beverage industries can satisfy the customer's need for a drink, and other food industries can satisfy the customer's need to eat. There are obviously good substitutes to Broadway products and the threat is high. This is why it is very important for Broadway Cafe, to innovate and differentiate. By providing free Wi-Fi in the Cafe and marketing signature food products from the famous old recipes of Grandfather, Broadway Cafe can create different image than its competitors.

This will be a paper that has been a group effort with Matthew Gilliss (organizer and website account setup, homepage and student webpage template), Arlene Gulley (editor/poster), Renee Hicks (compiler), Kemara Mcintyre (summary), and Andrew Ginn (editor). The URL of our website is http://faboulousgroupb.weebly.com/.

January 2004 CISR WP No. 338 and MIT Sloan WP No. 4485-04  2004 Massachusetts Institute of Technology. All rights reserved. Research Article: a completed research article drawing on one or more CISR research projects that presents management frameworks, findings and recommendations. Research Summary: a summary of a research project with preliminary findings. Research Briefings: a collection of short executive summaries of key findings from research projects. Case Study: an in-depth description of a firm’s