Cohesion Case Broadway Cafe

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The Cohesion Case: The Broadway Café CIS 500: Information Systems for Decision-Making Strayer University June 6, 2011 Table of Contents Abstract ........................................................................................................................... 3 Part 1: Competitive Advantage................................................................................ 4 Part 2: The Broadway Café and E-Business...................................................................... 9 Part 3: Networks, Telecommunications, and Wireless Computing............................................ 13 Part 4: CRM: Second Life for Broadway Café......................................... 16 Part 5: Systems Development Life…show more content…
Now, there are five competitive forces which shape every business and industry. These competitive forces are the threat of power of suppliers, new entrants, competitive rivalry, power of buyers, and availability of substitute which all will help the café sustain a competitive advantage (Baltzan, & Phillips, 2009). The power of the supplier is low for the café due to the fact that there are many suppliers that the café can buy from. So, if the café is not satisfied with one supplier we can always switch to another supplier with no problems or issues as long they meet the café’s standards and expectations. Having a low supplier power to begin with brings a high threat of new entrants to the café in that it is easy for the new entrants to come across what they will need to launch a business in this industry. However, it is tough to come into the restaurant industry and at the same time hard to establish a distinct brand name (McDonald, 2010). Large, well established coffee/tea businesses such as Starbucks have well-built brand identities. This being it does make it a lot harder for competitors like the Broadway café to enter and succeed within the industry. Also, “new entrants find that they are faced with price competition from existing chain restaurants (McDonald, 2010)”. But, the Broadway Café will keep its prices “artificially low as a strategy to prevent potential entrants from entering the market,

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