Cohesion Case Study for the Broadway Cafe

5084 WordsNov 6, 201021 Pages
Cohesion Case Study for the Broadway Cafe | | | CIS 500: Information Systems for Decision Making | Strayer UniversityDr. James K. Murkira | Pamela L. Williams | [Pick the date] | | Table of Contents Abstract ........................................................................................................................... 3 Part 1: Porter’s Five-Force Analysis................................................................................ 4 Part 2: Developing an E-Business Strategy ...................................................................... 7 Part 3: Networks, Telecommunications, and Wireless Computing............................................ 10 Part 4: Customer Relationship Management…show more content…
22). The café have first mover advantage to be first in business but Starbucks is technologically advanced and have wholesale coffee business in the market. For example on Starbucks’s website (2009) it states, “in addition to sales through our company-operated retail stores, Starbucks sells whole bean coffees through a specialty sales group and supermarkets”. Sales show that Buyer’s power is high because café’s sales have been declining for the past five years. And café is in downtown which has lot of fast food shops. Now days almost every fast food shop offers coffee in the store. Buyer power will be higher if Starbucks opens a new coffee shop. Nevertheless we should consider starting a loyalty program to attract more customers and offer those customers new deals and coupons. According to Baltzan & Phillips (2009), “because of the rewards (e.g. free airline tickets, upgrades, or hotel stays) travelers receive, people are more likely to be loyal to or give most of their business to a single organization” (p.22). We can offer coffee samples to customers and ask them to share their opinions about our products. We can have our customers evaluate what products they like the most and which ones need improvement. For example, we can get our customers trust and loyalty by offering them a rewards program. Which would offer them a 5% discount on the first five purchases, then after ten purchases they

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