Coke And Pepsi : The World War Two Era And The Present Day

If you had an opportunity to solve world hunger you would do it, right? Well a company named Monsanto has set a goal to achieve the mighty task. They look to achieve this goal by creating special seeds that are resistant to pesticides, also which use less water and energy to produce. There are also said to be some big disadvantages to using Monsanto’s methods to producing their seeds that have not yet been researched deeply enough. This raises many questions to people around the world. Many countries who will not even accept seeds from the company over fear of the crops they produce will cause health and environmental detriments. So my question is, can Monsanto solve some of the world’s problems or should we be looking at other better

Coca-Cola’s confidence in its domination over the soft drink industry eroded, and its advertising slogans began to recognize industry competition: “No Wonder Coke Tastes the Best”. While Coke’s slogans have always centered on the product, Pepsi’s advertisement emphasized the users of the product. Rather than targeting every market, Pepsi focused on the demographic environment. Pepsi foresaw the mass appeal of the youth generation for soft drinks and in 1961 divulged the successful slogan “Now, It’s Pepsi, for Those Who Think Young”. The campaign was such a success that Pepsi’s sales growth outperformed that of Coca-Cola.

Coca–Cola a leading manufacturer, distributor and marketer of soft drink products. Coca–Cola was not always the sugary syrup soft drink most people know today. As a matter of fact, before 1886 Coca-Cola was made with alcohol and cocaine. Concocted by Dr. John Pemberton a pharmacist in Atlanta Georgia Coca-Cola was originally named Pemberton’s French Wine Coca. Dr. Pemberton marketed the drink as a cure all for mental and physical disorders and was sold from a soda fountain at his local drug store. A step ahead of prohibition, Dr. Pemberton replace the wine in his formula with a sugary syrup. The cocaine portion of Coca-Cola was removed before 1914 when cocaine was deemed illegal in the United States of America. Coca-Cola as we know today still contains coca but the narcotic portion of cocaine, it is removed. Today, Coca-Cola has expanded to over 200+ countries. From concerts to sport venues to local restaurants you are more than likely to come across a Coca-Cola product, Coca-Cola has had such an impact on society that it is given credit for how we portray Santa Clause today. Other credits should also be given to Coca-Cola like an increase in diabetes and other diseases.

Time has past, even though the drink: wine, coffee, and Coca-Cola has not changed, the perception of them has. Wine is no longer the Greek party drink or the Roman class drink, coffee no longer serves as the drink of enlightenment, and Coca-Cola no longer represents America nor free-trade. However, these drinks still have ever-lasting significance on humanity today. Wine is still both a party and class drink, coffee is still the drink for lucidity, and Coca-Cola is still one of the top beverages in America.

It’s the year 1893, Caleb Bradham a pharmacist by trade, was busy in his drugstore working on the perfect soft drink (Harding). His vision was to make a drink that would quench a person’s thirst on hot summer afternoons and desolate winter mornings. A drink that would bring people to congregate at his drugstore and increase business sales. So with excited enthusiasm he tinkered for weeks even though it seemed like years, with every two failures he would make one success. Finally, he tasted what then was known as “Brad’s Drink” and let out an exclamation that he had made it, a soft drink that made the taste buds ring with excitement (Prince). The history of “Pepsi” and its myriad use of advertisements to influence the new and young individual to purchase their product is over a century old, their battle with Coke for Cola supremacy was the primary reason for innovative advertising.

Coca Cola and Pepsi are the brands with the highest brand equities. Both, Coca Cola and Pepsi have gone through the highs and lows of their business to reach that position. Coca Cola’s marketing has been changing over time with more and more products being added every day, while Pepsi has implemented several smart marketing strategies to improve its turnover and profits. So, let’s see what were the marketing strategies implemented by Coca Cola and Pepsi.

The results of this campaign have a very significant impact for the sale of Coca-Cola, in Australia's own consumption of young children increased by 7%, virally in social media is able to create a media campaign impressions to more than 18 million, in the media world there is a term impression which means how the image of a bottle of Coca Cola or Coca Cola video appeared in front of media visitors. Similarly, the traffic on his Facebook Coca Cola increased 870% with "like" increase of 39%.

“Ladies, if you want to stay beautiful, slim and attractive drink Pepsi” this was from a commercial in the 1950s. In our modern, open minded culture we have seen or heard of the infamous commercials from Carl Jr. adding heat to the western chain Spicy BBQ Burger featuring a bump-and-grind car wash bad-girl Paris Hilton. Wearing a sexy black swimsuit, she seductively washes down a Bentley and herself, working up an appetite for a Spicy BBQ sandwich. This is exactly what the audience responds to, according to Carl Jr. Marketing a product in a traditional, fast-food, bite- and-smile way is a waste of

As we all go about our day, we rush to place to place. Around us there are things for sale, people everywhere trying to make money. As we are rushing around, we all tend to get thirsty as we have a thousand things going on. In America we have dozens of choices when it comes to soft drinks, although the two most widely known are Coca-Cola and Pepsi. Many are often stuck between choosing Coke or Pepsi; even though they are slightly different in appearance, taste, and price it makes a world of difference to the customer.

The title says it all, “Pepsi to Replace Coke as NBA's Official Sponsor.” Pepsi has signed a new marketing deal with the national basketball association, also known as they NBA. Pepsi will be the leagues exclusive food and beverage sponsor, which will result in removal of all Coca-Cola products off the concession stands. Pepsi will have the right to promote its Mountain Dew, Aquafina, Brisk, Doritos and Ruffles brands during every NBA game. Pepsi has now acquired sponsorship in every major league sport such as, the National Hockey League, National Basketball Association, National Football League and Major League Baseball. Coca Cola has decided to opt out to sponsor the National Basketball Association and instead to focus on individual players

Coca-Cola and Pepsi were fought over for a very long time in the carbonated soft drink beverage industry. Today, I will used AFI framework to analyze Cola-Cola performance and find out how did this company deal with the decline in the CSD consumption and its rivalry.

In an industry dominated by two heavyweight contenders, Coke and Pepsi, in fact, between 1996 and 2004 per capita consumption of carbonated soft drinks (CSD) remained between 52 to 54 gallons per year. Consumption grew by an average of 3% per year over the next three decades. Fueling this growth were the increasing availability of CSD, the introduction of diet and flavored varieties, and brand extensions. There is couple of reasons why the industry is so profitable such as market share, availability and diversity and brand name and world class marketing.

Coke and Pepsi are the main pieces of this market. They struggle for over a century to conquer the number one position in the market, competing fiercely in last few years, following each one's strategic decisions.

Despite its relation to obesity and other health risk, soda still remains as a popular beverage in the United States, and upon other demographic groups. Amongst the lineup of refreshments, Pepsi and Coca-Cola are the most leading carbonated cola beverage brands around the world. Pepsi and Coca-Cola had been rivals when introduced respectively in the 1900s, trying to dominate the carbonated soft drink market. Through print ads and video ads, both brands were undergoing global advertising war trying to dominate each other. Between the two brands, Coca-Cola seem to be superior to Pepsi due to it’s creative advertisements that grabs consumer’s attention. Coca-Cola portrays rhetorical strategies within the advertisement to catch the audience’s attention by using ethos, pathos, and logos.

Coca-Cola delivers on an expectation every time a can is cracked. Drinkers expect it to taste and look a certain way. Imagine if you noticed (with no prior warning) the Coke was a chunky slime green just as you were taking your first sip. We feel protected when we