Coke Propaganda Campaign

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Coke is hiring scientists to "merchandise doubt" about the cause of obesity, claiming it has barely anything to do with consuming excess calories (for which sugary drinks of course play a role) and more to do with lack of exercise. We see these tactics frequently from industries where scientific evidence exists to challenge their markets. They create a propaganda campaign to confuse the public about what the data say, and since the public is generally scientifically illiterate, they often get away with it to some extent. The public then suffers. However, good science always prevails in the end, and Coke (like the tobacco companies attempted in trying to obscure the link between smoking and cancer, or the oil companies denying climate change)
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