Coke Zero

1517 WordsSep 12, 20097 Pages
Coca-Cola Zero or Coke Zero is a product of the Coca-Cola Company. It is a sugar-free variation of Coca-Cola. Coke Zero is Coca-Cola's biggest product launch in 22 years, and primarily targets young adult males. In the U.S., advertising has reflected that by describing the drink as "calorie-free" rather than "diet", since that demographic associates diet drinks with women. SWOT Coca-Cola Zero is a sugar-free, zero calories soft drink produced and distributed by The Coca-Cola Company. This product can benefit people who assist in weight lossing and lower the chance having dental problem. The Coca Cola Company owes the largest distributor in the world, its products can be easily bought anywhere. Some people have tried coke zero and felt…show more content…
Restaurant is a also good marketing intermediary. In this high technology century, we consider consumer who like to shopping online for enjoying the convenient service which is good way for distribution. Also, vending Machine located the hospital or schoolis also a convenient and direct way for customers to buy Zero. Promotion Advertising on Television, Magazine and Newspaper can introduce our new product Zero popyularly. In the advertisement, we can place some Doctor Words to support Zero is suitable for Diabetics patient. For public advertisement, we can placesome posters in light box in Tram station and Bus stop or MTR kart and also on public transport e.g. Taxi and bus. We can set up own Website for Zero to providea channel for consumer to express their comment for the product. Also, we can hold some Road Shows in the street or supermarket. Furthermore, cooperation with retailers like 7-11, or Welcome to offer discount ticket to consumers. e.g. buy one get one free, 50% discount. Also, we can corporate with Fast Food Shops to offer discount for exchanging Zero. e.g. Mac Donald, KFC etc. We can also sponsor somesport activities such as International tennis competition. Eventually, we can hold the creative slogan competition so as to impress our customers. To sum up, coca-cola company should put more effort to make Zero unique in the market.As there are too many competitors in

More about Coke Zero

Open Document