Coke Zero

1505 WordsAug 31, 20097 Pages
Coca-Cola Zero or Coke Zero is a product of the Coca-Cola Company. It is a sugar-free variation of Coca-Cola. Coke Zero is Coca-Cola's biggest product launch in 22 years, and primarily targets young adult males. In the U.S., advertising has reflected that by describing the drink as "calorie-free" rather than "diet", since that demographic associates diet drinks with women. SWOT Coca-Cola Zero is a sugar-free, zero calories soft drink produced and distributed by The Coca-Cola Company. This product can benefit people who assist in weight lossing and lower the chance having dental problem. The Coca Cola Company owes the largest distributor in the world, its products can be easily bought anywhere. Some people have tried coke zero and…show more content…
The last but not least, Coca-cola company also lauch another new product- Sprite zero/ Cream Soda Zero. That regard as the internal competitors for Zero. The existance of Sprite and Cream Soda Zeroprovide a different choice of favour other than coke. It can attract the group of people who seek for new things to take a try. The difficulties we need to consider and discuss for improvement as well. Market Segmentation Viewing the 5 main essential nutrients of human, they are carbohydrates, fats, minerals, vitamins and proteins. On the other hand, the ingredients of coke are carbonated water, sugar, color, acidity regulator, caffeine and other flavorings. We can see that people cannot get any nutrients from coke actually, but only get the so-called unhealthy substances. Even the intake of large amount of sugar will lead weight gain. But all of the coke consumers know that! On the contrary, the result in high competitive of coke market in Hong Kong is because of high demand. That means much people drink coke even they know it is unhealthy. The question is: Why people like coke? The answer is very simple - because they “LIKE” coke! Now, our new product, Coke Zero, can break the traditional thinking of gaining weight if drinking coke. It is also the main difference between Coke Zero and the classic coke because Coke Zero contains 0 calories and artificial sweetener instead

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