Coke vs Pepsi

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Summary Performing a financial analysis is very useful for any businesses to enhance the knowledge of performances, strengths and stability of their financial. This paper intends to compare and contrast the qualitative and financial statements of the past three years of the Multinational companies of soft drinks, Coca-Cola and PepsiCo. Currently, both companies are business competitors and they highly regard their customer’s base loyalty. To familiarize ourselves with these two successful companies, we have to focus on their differences. Coca-Cola was founded in 1886, nowadays is available in more than 200 countries being the most popular beverage with its 94% worldwide recognition and being world’s third valuable brand.…show more content…
Coca-cola counts with higher profits margins and dividends, but PepsiCo’s growth potential, their diversity and efficient asset utilization make the company’s stock more reliable for investments. Qualitative Analysis Why Coca-Cola seems to be more profitable than Pepsi? Advertisement campaigns are the main strategy that Coca-Cola and PepsiCo use for their current rivalry. Both brands keep the latest update to attract consumer’s attention investing millions in advertising campaigns in the most important events such as the Super Bowl. Several analyses have been performed to understand why people choose one brand over the other being these two homogenous products. As a result of globalization, Coca-cola and PepsiCo perform their advertisement strategy across cultural borders. Although the tastes are relatively alike, the

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