Cold Stone Creamery

Description of Business: Cold Stone Creamery® will be the first creamery in Bishkek, Kyrgyzstan to offer from unique ice cream creations, to smoothies, cakes and shakes. Cold Stone Creamery® Bishkek starts with using the highest quality ingredients and ends with Cold Stone signature process for preparing custom creation on a frozen granite stone. Cold Stone Creamery® offers super-premium ice cream and sorbet, fresh made in every store, every day, and served up with your choice of mix-ins. Our costumers can customize their icecream treat in

1. Franchisees gain numerous advantage when they purchase a franchise. First, while a franchisee may be opening a new store, it is part of an already established business and system. This means a franchisee has access to turnkey operations, allowing an increased speed to establishing and growing the business. Franchisees also get support for management and training activities, as well as financial assistance. Going hand in hand with this, a franchise already has an established brand name, quality of goods and service which have been standardized across the franchisor’s larger company, and national advertising programs from franchisors. Franchises also have large-volume, centralized buying power. A franchise has proven products, and

First, the strengths are that the overall design, “the creation of the smoothie and juice names, and distribution, was done with multiple stores as the goal.” (Pg. 2) This business model differentiates them from the competition because instead of offering the same flavors, juice names, design, and distribution to all of the locations it is determined by a section of stores rather than the entire market. This tactic allows their business model to be targeted for a specific demographic depending on the external environment.

We believe that Ice-Fili, to stop the decline in its market share, should focus on the market opportunities in the Russian ice cream market. The main opportunity seems to lie in consumers’ behavior. They only consider ice cream as an "on the go" snack. Ice-Fili should use all possible means to create a change in their way of consumption. It would be doubly useful as it would both increase ice cream sales in restaurants but also in supermarkets so that families eat them at home.

The cream-colored ice cream begins to run out of the nozzle into a paper cup; blenders move at high speeds, and the sound of metal slams down on a hard surface. Ice cream fan or not, several people have encountered the Fan Food restaurant, Dairy Queen. Some people might think, “Ice cream is ice cream. What is so special about Dairy Queen?” There are a variety of differences between Dairy Queen and its arch rival Whities. While both businesses specialize in ice cream, Dairy Queen will come out on top against Whiteys. Differences between the two stores are the style, the customer service, and variety in the menu.

Tasting Freeze is the local ice-cream store in Edgeley, North Dakota. I think this business has a marketing plan because it is a seasonal store. They only open in summer, they know that there is no one going to have ice-cream in winter. I think to know what are the local customers habits are the most important for this business. In summer, they do won't open when it rains or when the temperature is below 60F. They know there won't be any customers go their store for ice-cream on that day. Those people would like to sit at home and watch TV with the heater. This will cause to the financial loss if they open in those condition. In order to prevent financial loss, Tasting Freeze also buying the dairy almost out of date from the grocery store.

Another advantage of a franchise is that you use a recognized business name and reputation also the franchise benefit from advertising or promoting. The franchise has to share all the profit with the franchisor while Tesco which is a public limited company have to share their profit between a great numbers of people. Shares can be advertised and sold through the stock exchange. Another advantage of a public limited company it has more chance to become successful because they have thousand people who working for it, with many skills, idea and experiences. Franchisee is different from a public limited company has it is dependent on the franchisor skills. If the franchisor goes out of business or gets a bad reputation, this will cause problems in the business.

The ice cream industry is very a competitive field. Blue Bell has many competitors with a bigger budget and a bigger distribution channel. The company still manage to produce top brand ice cream to please its customers. According to the U.S Market for Ice Cream, “Sales nearly $12.2 Billion in 2005 with the sales of frozen, yogurt frozen desserts at scoop shops, restaurants and vending outlets. Three years ago there was a tremendous interest in ice cream nutrition panel. Other competitors were introducing product such as; low crab ice cream, no sugar added and low fat ice cream.

Our biggest internal resource that helps support a competitive strategy is our technological approach to ice cream. The development of microencapsulating provided us an advantage. This led to our creativity and quality product design, which entices

We at Temple Consulting have completed an analysis of Ice-Fili’s current corporate standing using data collected over the past several years. Using tools such as Porter’s Approach and SWOT we have analyzed the internal and external environments and have recommended several strategic plans of action. Current areas for improvement such as marketing initiatives and re-evaluation of distribution channels will increase sales and profitability almost instantly. Long term plans such as lobbying against luxury tax on ice cream, partnerships with franchise vendors, and bringing new products to the market, performing an IPO, and planning more global efforts will help keep Ice-Fili rooted as the

Around the Middle Ages many European countries were already making desserts that were made from cream. But because there weren’t any freezers or refrigerators at the time, ice cream had to be served immediately or it would melt. When the technology for refrigeration and freezing were not advanced yet, cooks would be able to tell step by step how to make mixtures for cream but not how to keep them cold. So with more understanding on the cooling process, they were able to make what they called “cream ice”. The Arabs were the first known people to know how to make ice. Italians and French learned of their techniques and were fascinated by using both ice and salt to freeze mixtures and keep them cold. Later on ice houses were being made as kind of their version of a refrigerator. This way people were able to have ice year

Cold Stone Creamery, has been known as one of the most superior Ice creams served in America. Their ice cream is made daily and always offer an unforgettable experience, which makes consumers come back for more (2016, August).

Veterans) ]. I plan to use a unique labor force in Spain that will provide a major value-added function. The employees will primarily be college student from the major Spanish Universities. With coordination and configuration I will propose to the universities’ business department a joint venture where college students can work/internship for Cold Stone Creamery and have employment while completing an approved business internship. The cost factor of this labor force will be an added value to my operation in Spain verses in the U.S. and the employees will receive training and possible management position within Spain after completing their internship. This could lead to my franchise operation in Spain expanding into a larger enterprise. Location of sales target—for me would be the major cities in Spain; the ice cream industry would do very well in a location as warm as Spain and with the uniqueness of Cold Stone Creamery the addition of stores will be a refreshing sight for tourist and locals alike. Level of Involvement & Factor movements and start-up strategy—will be managed by Cold Stone corporation; as they have a great deal for veterans: “If you have been honorably discharged from the U.S. armed forces or are a federally recognized 501(c)(3) organization, you will receive a twenty percent (20%) discount on the Initial Franchise Fee. Therefore, if you have

The positive outcome of this strategy is that the company is easy to control the market. It is because through the franchising, the local company needs to get the agreement contract from the main company. The local company can manage the local market well because it has already familiar with the cultural of that country. The negative outcome is that the local company didn’t follow the rules that have set by the main company and boycott them because they take control of the business.

Cowgirl Creamery is an artisan cheese producer offering locally grown, organic specialty cheeses. Cowgirl Cheese is a mid-size business with three retail stores where the left over portions of wholesale products sold are offered to the public. The majority of the products Cowgirl Creamery creates are sold to restaurants and other retail or grocery stores. Like many businesses, Cowgirl Creamery has felt the effects of the economic recession and is beginning to experience reduced growth. Cowgirl Creamery and its specialty cheeses have reached the maturity stage of the product life cycle. To remain a viable business, Cowgirl Creamery faces several difficult decisions to make. A