Cold Stone Creamery Franchise

The advantage of Arby’s being a franchise is that it has Brand Recognition. Most if not all franchises are well-known companies with established customer bases. Owning a franchise instead of starting up a new business saves you the time and effort of building a reputation and attracting customers. Franchises also receive support from corporate headquarters in a number of areas including marketing, training and even financing. Corporate headquarters of large franchises are ready with advice and expertise for making the business the best it can be. Many companies help

McDonalds- It competes with low prices and quick service, all around the world. Its frozen treats selection is very limited and of inferior quality compared to Marble Slab. Its greatest strength is brand recognition.

Senior Management of PepsiCo is evaluating the potential acquisition of two companies – Carts of Colorado and California Pizza Kitchen – in order to expand the company’s restaurant business. If indeed PepsiCo decides to pursue the acquisition of one or both, they must decide how to align each of these business units in its historically decentralized management approach and how to forge relationships between the acquired business units and existing business units. In their evaluation, Senior Management is faced with the question of whether the necessary capital investment in order to purchase one or both of the businesses can be profitable for each of the acquired business units, but must

Sergey Rubtsov ID: 3193 Raul Leon ID: 4814 Nazira Rysbekova ID: 4319 Svetlana Puchina ID: 3608

1. Franchisees gain numerous advantage when they purchase a franchise. First, while a franchisee may be opening a new store, it is part of an already established business and system. This means a franchisee has access to turnkey operations, allowing an increased speed to establishing and growing the business. Franchisees also get support for management and training activities, as well as financial assistance. Going hand in hand with this, a franchise already has an established brand name, quality of goods and service which have been standardized across the franchisor’s larger company, and national advertising programs from franchisors. Franchises also have large-volume, centralized buying power. A franchise has proven products, and

I could successfully operate one of the four franchises without having experience owning a business because a franchise “is generally a proven business model … [and] reduces your risk” (Stricker, 2015, P. 74). Figure 5 demonstrates the four franchises’ market share, revenue, and net worth. Furthermore, I could successfully operate Massage Envy without experience, since Massage Envy has the highest market share and a net worth of $500,000. Although I have no experience in operating a business, “franchisors offer extensive hand-holding” that will allow me to succeed” (“Buying a Business off the Rack”, 2013). Moreover, “name recognition” will allow me to succeed and reduce my risk (Stricker, 2015, P. 74). Also, gaining knowledge by experience and from other franchisors will allow me to succeed.

First, we will evaluate what we thought were pro’s for opening up a franchise. One concept that we liked the most was that a franchise operates very similarly to

What are the advantages and disadvantages of QSR franchising from the perspective of the franchisor? Let's discuss the pros and cons of franchise operations from both sides of the table - franchisee and franchisor.

Another advantage of a franchise is that you use a recognized business name and reputation also the franchise benefit from advertising or promoting. The franchise has to share all the profit with the franchisor while Tesco which is a public limited company have to share their profit between a great numbers of people. Shares can be advertised and sold through the stock exchange. Another advantage of a public limited company it has more chance to become successful because they have thousand people who working for it, with many skills, idea and experiences. Franchisee is different from a public limited company has it is dependent on the franchisor skills. If the franchisor goes out of business or gets a bad reputation, this will cause problems in the business.

Point2- As a rule a successful restaurant should have a variety of menu options. And Dairy Queen does they have burgers,chicken sandwiches,salads,fries,onion rings,cheese curds,and of course ice cream. Now you may be thinking well places like Mcdonald’s have this kind of menu too they have burgers sandwiches and sides like fries plus they sell milkshakes and ice cream.But dairy queen sells cakes,fruit smoothies,and many other options that mcdonald’s doesn't offer. They have also had some cool logo’s in fact the used to have dennis the menace as a logo. Point 3-As a rule a successful restaurant should have good locations. If we got a dairy queen we could put it over by the new taco bell because lots of traffic passes that way and many people would eat there. There are 4,800 dairy queen’s in the world as of 2014 so if we added one in belvidere not only would we be helping dairy queen succeed we also would have new food options. Dairy queen would be very successful their annual revenue is 3.2 million dollars! Plus if we got one here we would be supporting a restaurant that donates to St.Jude's. And the CEO of dairy queen David bleek has said ‘’Dairy queen is not just

|Franchisee |Cons |Buy back of franchisees operations to promote change in distribution channel, had same result - negative effect of|

It has its advantages and disadvantages to franchise the business. It is a careful decision to make for anyone to invest a lot of money into a franchise and everyone should be comparing pros and cons.

* Different owners/franchisers implemented own restaurant management systems * No standards = hard for corporate to analyze sales * Processes broken & communication worse * Different experiences at different Hard Rock Cafés, any bad experience from one might mean losing potential return customer

Franchisors are increasingly having to be more and more selective in the adoption of franchisees with factors such as economic climate and the potential difficulty with growth playing key factors in the decision making process. It is not simply an ability to grow which creates a successful Franchise and nor is it the desire of any franchisor to adopt every potential franchisee. Franchisors are becoming more and more scrutinising as the global economy declines. There is a general understanding within any franchised

Another option for Cowgirl Creamery is to launch a new brand of cheeses dedicated to another market. This strategy would likely see the biggest return at the grocery stores and other retailers that they sell to. The products that Cowgirl Creamery currently produces are sold to a very specific segment of consumers, cheese connoisseurs. By launching a product more geared toward the average shopper rather than the specialty consumer, Cowgirl Creamery could greatly increase the consumption of their products. The drawback to this option requires cost cutting in other areas to develop a new products because Cowgirl Creamery currently cannot secure bank loans. Cutting segments of their product line to make this an option could sway some consumers to Cowgirl Creamery’s competitors. Closing their own retail stores would also provide additional revenue, although, it may also reduce the products relevance in the market without their own retail store. Even if launching a new brand was affordable, this strategy would also require a supplemental strategy to increase the likelihood of success. In addition to launching a new brand, this approach should be combined with including new features to maximize the success of a new brand.