Cold Stone Creamery Start Up Businessplan

3698 Words Dec 3rd, 2010 15 Pages
AMERICAN UNIVERSITY OF CENTRAL ASIA

Start-up Business Plan

Bishkek
Sergey Rubtsov ID: 3193 Raul Leon ID: 4814 Nazira Rysbekova ID: 4319 Svetlana Puchina ID: 3608

Bishkek

December, 2010

Description of Business: Cold Stone Creamery® will be the first creamery in Bishkek, Kyrgyzstan to offer from unique ice cream creations, to smoothies, cakes and shakes. Cold Stone Creamery® Bishkek starts with using the highest quality ingredients and ends with Cold Stone signature process for preparing custom creation on a frozen granite stone. Cold Stone Creamery® offers super-premium ice cream and sorbet, fresh made in every store, every day, and served up with your choice of mix-ins. Our costumers can customize their icecream treat in
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The number of coffee shops, restaurants and ice-cream kiosks in Bishkek has increased for the past ten years, but there has never been a place that serves up high quality ice-cream and offers a wide variety of drinks, cakes and original creamery creations. In Bishkek there is no place that can offer a unique, innovating and entertaining way to enjoy high quality Page 5

ice-cream in a comfortable and pleasant place. That is why Cold Stone Creamery® Bishkek will be the first to offer what the industry experts categorize as "Super Premium” icecream. Our ice cream will be better than the rest because it will be fresh every day.

At Cold Stone Creamery® Bishkek, we will be proud of our expertise in innovation and heritage. This heritage is based on a tradition of continuously redefining plain old regular ice cream into something truly extraordinary. At Cold Stone Creamery® Bishkek, we will call every ice cream we serve a „Creation‟ – because each one will be a work of art. Freshly made, smooth, creamy ice cream blended on a frozen granite stone with endless combinations – fruits, nuts, candy, cookies, brownies… our Bishkek costumers will name it. The legal base for the company would be company with Limited Liability.

2.1 Organizational structure of Cold Stone Creamery® Bishkek:

Operations Manager

HR, Marketing, PR Manager

Accountant

Sellers…