Cold Stone Creamery Teamwork Analysis

Katzenbach and Smith (1993a) recognise teams as the basic units of performance in organisations and identify a team as '...a small number of people with complimentary skills who are committed to a common purpose, performance goals and approach for which they hold themselves mutually accountable.'

The video defines team as, “A group of workers with a shared mission and vision and collective responsibilities. A team shares or rotates leadership roles. Team members are accountable for one another and measure their effectiveness by assessing the output of their collective labours” (Chapter 18 Teamwork at Cold Stone Creamery)

There is no doubt that Cold Stone Creamery’s team is going to be one of the top priorities for the company since it’s the main reason why this company is so successful. In the video the term “team” is defined as a group of workers with a shared mission, vision, and collective responsibilities. A team shares a role-trade leadership role. Team members are accountable to one another. They measure their effectiveness by accessing the output of their collective labours. In Cold Stone Creamery’s team, there are customers, crews, franchisees, area developers, members of Creamery, and marketing. No matter what job he or she does, each team member plays a role in the team’s success.

It is essential to have teamwork within a company. Companies who have embraced the concept of teamwork have reported increased performance in work production, problem solving and it has stimulated new growth. This group project approach has improved employee morale and increased input when managed correctly. The benefits of teamwork can make a positive effect in the company that incorporates this type of teamwork approach.

In today’s complex and ever changing environment, organization continue to experiment with new forms of team development. Some of the most successful teams bring together employees with different talents and perspectives. In this research report, my aim is to have a clear and deep research on teamwork and how it affects businesses so that I can help Tina and Frank who is coming back from overseas to start their own business. Before could anybody start their business, it is very important to learn certain aspects. Team work is one among them. I have included some of the important information I collected through my research in order to help Tina and Frank succeed in their business.

Team work means that a shared sense of purpose is felt and a common purpose is identified. This bonds individuals into a team and creates the ideal scenario for success and achievement.

A team is something more than a collection of individuals. Teamwork is a group of people working together to achieve the same goal. The whole is more than a sum of the parts. A team can be identified by evidence of some or all of the following:

Hoegl & Gemuenden (2001) observed that the definition of teamwork is a social system including more than three people in an organization or context. These members identity others as one member of the team and they have the same goal. Robbins (2001) stated that the factors influencing teamwork are relation of leadership, roles, principles, status, size, composition and the power of agglomerate.

What is teamwork? Teamwork is defined as "a formal work group consisting of people who work together intensely to achieve a common group goal." (University of Phoenix, Apollo Library, 2007). A group becomes a team when members demonstrate a commitment to one another to reach a common goal. There is a high degree of cohesiveness and accomplishment in a team. Simply put two heads are often better than one. (University of Phoenix, Apollo Library, 2007). Teamwork can help us communicate in many ways.

Teams are an integral component of organizational success. They take on many forms and functions and can have various structures. Teams also conduct a wide variety of projects with goals of innovation or mitigation. An example, from my experience, of a project that required the execution from a team was the establishment of a finished goods inventory program within a paper manufacturing company. A project of this magnitude required that a diverse and multifaceted team be assembled.

One of the most successful companies of recent memory is Whole Foods, the all-organic grocery store that caters to customers who are concerned about the 'sourcing' of their foods. A cornerstone of Whole Foods' success is its use of team leadership to enable the organization to fulfill its functions and mission. This paper will evaluate how Whole Foods uses teams to advance its interests and create a positive corporate culture.

In today’s dynamic and innovative business climate, more and more companies are seeking ways to increase productivity, efficiency, and provide an organizational culture where innovation and creativity flourishes. Team-based environments have proven to be advantageous and beneficial in achieving this goal. One such organizational approach is self-directed teams (SDT’s), which is comprised of a group of two or more members entrusted with the responsibility of working collectively to achieve organizational goals, with minimal assistance from management.

The self-directed work team is an autonomous work unit capable of self-management. Such team has little need for direct supervision from managers; rather, the manager’s role is to meet the need of the team through the provision of resources, training and encouragement (Douglas & Gardner, 2004). The team is typically comprised of 5 to 15 members who are responsible for performing and managing all or most aspect of a set of interdependent work tasks (Yeatts and Hyten, 1998). In order to overcome the competitive challenge for production efficiency and effectiveness, organizations have focused on

Teamwork is the backbone of effective communication and the crucial cog that keeps the wheel of successful project management turning. The role of teamwork in enhancing problem solving skills, cohesion, learning, and productivity can no longer be ignored. Proper teamwork plays an integral role in promoting the effective implementation and fulfillment of shared goals in a team project in a manner that is better and quicker. Team work also provides a solid platform on which team members can take on different responsibilities and contribute in ways that together makes the entire team an effective unit.

To fully discuss this topic, we must start with a simple definition of a team. Jon Katzenbach and Douglas Smith define a team in their best-selling book The Wisdom of Teams (Harper Business Essentials 1994), as