Cold Stone Marketing

In Zinczenko’s article he said, "that there are a lack of alternate food options and there are no calorie information charts on fast food packaging, the way there are on grocery items (Zinczenko 394).” This information Zinczenko states may have been true back in 2002 but now of days, government is stepping in. According to the New York Times, President Obama signed off in 2011 that any American patron that enters into a McDonalds, Starbucks, Burger king, or any major restaurant chain, will be required to put calorie information on their menus and drive-through signs. This legislation also requires labels on food items in vending machines. In addition, anyone can find any

Braum’s Incorporation is a vertically integrated company (owns multiple segments of industry and merges them together) which allows them to produce their products to the quality and standards they want. The corporation produces meat, dairy products, fruits, and vegetables. They have 280 stores located throughout Kansas, Texas, Missouri, Arkansas, and the majority located in Oklahoma, where their headquarters are (About Us 2016). The chains of stores located in these areas provide hamburgers, ice cream, and a small grocery store for their customers. Although Braum’s provides all of these commodities they’re mainly known for their ice cream.

Research shows that when such information is given, customers use it to limit the way they eat. This can consume an average loss of calories than they typically did before labeling. This trend poses increased risk, not just in terms of calories, but in terms of unhealthful ingredients such as fat and sodium. According to the passage, "the U.S. government agrees that restaurant meals should be labeled. It is part of the Affordable Care Act of 2010, which requires that standard menu items include information on nutrition 1". This poses that fast food places and restaurants should in fact label information, not only for ones own health but it is required.

Description of Business: Cold Stone Creamery® will be the first creamery in Bishkek, Kyrgyzstan to offer from unique ice cream creations, to smoothies, cakes and shakes. Cold Stone Creamery® Bishkek starts with using the highest quality ingredients and ends with Cold Stone signature process for preparing custom creation on a frozen granite stone. Cold Stone Creamery® offers super-premium ice cream and sorbet, fresh made in every store, every day, and served up with your choice of mix-ins. Our costumers can customize their icecream treat in

Cold Stone Creamery was co-founded by Donald and Susan Sutherland. In 1988 they finally opened the first Cold Stone Creamery in Tempe, Arizona. First forward to today, this company is one of the well-known, successful companies in North America. It has franchises, not only in the US, but also in international countries. What is its recipe for the success? Team, its team is the recipe for the success.

My current product is a variation of ice cream flavours, it is sold in store and can be also taken home if the consumers want it to be. There are many different flavours that can come in a tub, cone, or a bowl.

In this case study, we will be analyzing the current position of how well Kingsford is within the marketplace and determine which of the issues are plausible causes in its drop in revenue. We will be creating a comprehensive strategy as well as a marketing plan to evaluate and adjust the matter at hand. First we will begin with identifying the issues and implementing a method to reemphasize the importance of marketing in the business. The goal is to create a marketing plan that will add value to Kingsford’s market share, sales, and profitability.

Penny Thomas, an Ivey graduate with the help of her daughter, who also is an Ivey graduate, decides to purchase a license to open a Marble Slab franchise in the Great Toronto Area. After paying her fees of $25,000 to the company, she starts thinking of her marketing plan for her grand opening that she has two weeks to hand to the Marble Slab head-quarters in Calgary . So she hired a marketing consultant (me) to help her. First, the corporate capabilities of the company had to be defined, financial capabilities, Marketing capabilities, Operational capabilities and the available human resources. After comprehensively studying the internal capabilities of the company, the external forces affecting the business are analyzed. The two external

The ice cream industry is very a competitive field. Blue Bell has many competitors with a bigger budget and a bigger distribution channel. The company still manage to produce top brand ice cream to please its customers. According to the U.S Market for Ice Cream, “Sales nearly $12.2 Billion in 2005 with the sales of frozen, yogurt frozen desserts at scoop shops, restaurants and vending outlets. Three years ago there was a tremendous interest in ice cream nutrition panel. Other competitors were introducing product such as; low crab ice cream, no sugar added and low fat ice cream.

We at Temple Consulting have completed an analysis of Ice-Fili’s current corporate standing using data collected over the past several years. Using tools such as Porter’s Approach and SWOT we have analyzed the internal and external environments and have recommended several strategic plans of action. Current areas for improvement such as marketing initiatives and re-evaluation of distribution channels will increase sales and profitability almost instantly. Long term plans such as lobbying against luxury tax on ice cream, partnerships with franchise vendors, and bringing new products to the market, performing an IPO, and planning more global efforts will help keep Ice-Fili rooted as the

As marketing manager of the RBG business, Ivan Guillen must propose a solution to repair Pillsbury refrigerated baked goods (RGB)’s business performance. Since the refrigerated-cookie product line consisted of 62% of RBG’s unit sales and over 75% of the company’s profits, Guillen found it appropriate to alter this segment in the market. Proposing this idea to GMCC would require Guillen to consider all the challenges he faces. Guillen will have to discover a strategy to increase household penetration since it has fallen to 24% in the past few years. The lack in market penetration has

This assignment is based on the Starbucks case study; Trouble Brews at Starbucks written by Lauranne Buchanan and Carolyn Simmons (2009). The aim of this paper will be to discuss the the changing consumer experience, competitive landscape and external circumstances affecting marketing opportunities for Starbucks, while determining how Howard Schultz can provide Starbuck’s customers a greater long-term value.

Marketing executives at Cadbury Beverages, Inc. want to re-launch the following brands: Crush, Hires, and Sun-Drop soft drinks. However, Cadbury has seen several challenges arise in the eve of their next attempt to lead the market. Senior marketing executives decided to focus generally on the Crush brand of fruit flavored carbonated beverages. The key issues that were foreseen by Cadbury executives were the rejuvenation of the bottling network, figuring out brand equity, and develop new positioning. Lastly, there are numerous opportunities available for Crush to take advantage of that which

In the late 20th century, the ice cream industry market share was classified into frozen novelties and packaged ice cream, and packaged ice cream could be divided into super premium, premium and lower-price products. Dreyer’s Grand Ice cream Company mainly focused on the premium products.

For the past decade, new competitors have not been able to put a noticeable dent in CoolBurst’s market share in schools and restaurants due to their efficient production and operations systems. CoolBurst proprietary knowledge in its operations along with a high-tech system, which improves the efficiency and effectiveness of ordering and delivery of its products from any remote location and location of its testing labs, enables CoolBurst to run