Colgate Palmolive: Marketing Strategies and Programs

5256 WordsNov 5, 201322 Pages
COLGATE PALMOLIVE Marketing Strategies and Programs Introduction Colgate Palmolive Company is a $17.1 billion global company serving people in more than 200 countries and territories with consumer products that make lives healthier and more enjoyable. This American diversified multinational corporation focuses on strong global brands in its core businesses – Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate follows a tightly defined strategy to grow market shares for key products, such as toothpaste, toothbrushes, bar and liquid soaps, deodorants/antiperspirants, dishwashing detergents, household cleaners, fabric conditioners and specialty pet food.("Colgate Palmolive Annual Report 2012,") Colgate-Palmolive Company's…show more content…
(Dollars in Millions Except Per Share Amounts) | 2012 | 2011 | Change | Worldwide Net Sales | $17,085 | $16,734 | +2.0% | Unit Volume, Excluding Divested Businesses | | | +3.5% | Gross Profit Margin | 58.1% | 57.3% | +80 basis points | Operating Profit | $3,889 | $3,841 | +1% | Operating Profit Margin | 22.8% | 23.0% | -20 basis points | Net Income Attributable to Colgate-Palmolive Company (1) (2) | $2,472 | $2,431 | +2% | Net Income Attributable to Colgate-Palmolive Company Percent to Sales | 14.5% | 14.5% | – | Diluted Earnings Per Share (1) (2) | $5.15 | $4.94 | +4% | Dividends Paid Per Share | $2.44 | $2.27 | +7% | Operating Cash Flow | $3,196 | $2,896 | +10% | Number of Registered Common Shareholders | 27,600 | 28,900 | -4% | Number of Common Shares Outstanding (in millions) | 468 | 480 | -3% | Year-end Stock Price | $104.54 | $92.39 | +13% | ("Colgate Palmolive Annual Report 2012,") Colgate delivered strong performance in 2012. Net sales grew 2.0% to an all-time record level, and global unit volume from continuing businesses grew 3.5%, led by strong growth in emerging markets. They achieved their profit goals, with diluted earnings per share increasing 7%, despite an intense competitive environment, volatile foreign currency exchange and challenging macroeconomic conditions worldwide. All of the Company’s fundamentals are

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