Colgate Palmolive

Established in 1837, Proctor and Gamble (P&G) had developed a holy grail of principles and practices. Its philosophy is focused on individual talents, abilities and how best to make use of them. P&G source this talent from within the organization attracting people willing to spend their entire career with the company. Proctor & Gamble has developed a reputation of caution in the industry of household 's sundries and personal care products. It 's marketing strategies and judgements towards different markets stand out to the competition. Extensive marketing research and testing are "trademarks" that distinguish P&G in the industry. "Internal operations at P&G are described as thorough, creative, and aggressive by some, and slow, risk

The company continually strives for innovation and leadership. Utilizing a decentralized management approach, it allows each of their companies to function as its own small business giving the advantages of both a small and large organization. The Executive Committee of Johnson & Johnson is the principal management group responsible for the operations of Johnson & Johnson. In addition, certain Executive Committee members serve as Worldwide Chairmen of Group Operating Committees, which are comprised of managers who represent key operations within the group, as well as management expertise in other specialized functions. These committees oversee and coordinate the activities of domestic and international companies related to each of the Consumer, Pharmaceutical and Professional segments of business. Operating management of each company is headed by a Chairman, President, General Manager or Managing Director who reports directly to, or through a line executive to, a Group Operating Committee. In line with this policy of decentralization, each international subsidiary is, with some exceptions, managed by citizens of the country where it is located.

Colgate-Palmolive Co (CP) was an international leader in household and personal care product, with the sales of $6.06 billion and profit of $2.76 billion in 1991. CP set up a five-year plan in 1991, pointing out that company needed to focus on new product launching and entry into new geographic markets by improving the manufacturing, distribution and the continuance of the core consumer products. Started from 1984, CP’s CEO awaked the company from “sleepy and inefficient” to profitable. Both gross margin and annual volume growth increased from 1985. Although everything seemed good, CP was facing the worldwide strong competitions from other companies. In order to have some protections, 170 CP’s

Burt’s Bees started in 1984 by selling homemade candles made of beeswax at a crafts fairs, and various road shows around the world, after astonishing sales and excitement around the product the creator Roxanne Q. recognized that a small insect could motivate her to change the world and how we use and buy candles, lotions and lip balm. After making $300 selling candles of different shapes and sizes at just one fair, she immediately recognized she needed to expand her market because the demand for her products at these shows were so abundant. At the beginning, Burt’s Bees tested a variety of different skin care products to help people feel fresh and clean without paying a crazy amount of money, and finally got it right in 1992 with their

Crest, a toothpaste company, is known to be one of the world’s biggest dental hygiene businesses. They sell many products, including floss, toothpaste, toothbrushes, teeth whitening, and mouthwash. Their advertisements are in magazines, on television, and heard on the radio. The most common place one hears promotional Crest advertising is at your local dentist and orthodontist office. These Crest products may even be advertised in one’s own bathroom near the faucet. Crest’s main purpose of this advertisement is to lets its audience know the severity of oral hygiene. Crest’s uses efficient advertising to get its main message across by persuading its audience into buying its product by, explaining necessary precautions, targeting the appropriate audience, introducing credible information, playing on emotions, using strategic devices, and using creative weasel words.

My group consisted of members Marissa Carbone, Rachel Romero, and Anna Maldonado. We decided to focus on the harmful effects of the use Palm Oil has on East Asian countries. For instance, Palm Oil is used in many foods and products as a filler; yet it causes deforestation, child labor, and takes away the habitats of Orangutans. We wanted to bring awareness to the destruction going on by performing a cultural jam in front on Popejoy on Sunday the 9th, before the showing of “The Lion King”. We each made informative boards that displayed photos of Indonesian families, Orangutans in deforested environments, bug and animal species, and deforestation and along with easily readable quotes. We also wore masks of Orangutans and encouraged people to take pictures with the masks in front out of

PG has a market capitalization of 232,639,407, which is higher than most of the competitors MC’s like Avon, Estee Lauder, Revlon and other personal care companies that fit the description, according to Nasdaq. The annual sales of 2016 was $65,299 million which unimpressively is lower than the year of 2015, $70,499. The net income of 2016 was $10,508 which is around the same range of 2012. The EPS, $3.49, has been the highest it’s been in a couple of years. It could be because of the new ownership and it’s advertising strategies. However, the total revenue of 2016 is $16,856 which is quite impressive for a cosmetic company. When it comes to competitors, Maybelline Inc. (owned by L’Oreal) isn’t even close to surpassing Proctor & Gamble’s sales with an adequate common stock as $37.72. According to ScottTrade, It remains unchanged, not decreasing nor increasing. In the marketing section, PG has made it to the lists of Best Performing Stocks of All Time, thanks to it’s everyday usage products, domestic, and personal care products. With headlines like that, it has been made known to the public that the company has soaring rates and high quality dividends. PG has been in business for over 100 years, with a dividend increasing anually for the past 60 years and has raised $63.6 billion in sales, it’s beginnings stretching back to the 19th century proves it is a top performing

Back to the case, the coupon rate of Swiss Franc is much lower than other currencies. But it is not the standard of evaluating which currency should be borrowed. We will use forward rates computed from the parity to evaluate the borrowing cost of each currency and the currency has the lowest cost should be chosen. The basic known information is listed as following:

Colgate as a company strives to be the best company to have the best dental products. In an article from the website live strong Norma Chew wrote, “Colgate Palmolive Company is one of many companies that provide dental care products to the consumer.” Colgate as a company is expanding their products. Colgate was once only known for selling toothpaste, but now they have a wide variety of dental products to promote clean teeth.

The United States, Mexican and Chinese markets all took very different approaches to the release of Colgate-Palmolive’s (CP) newest oral care product in 2004-2005. The new toothpaste is called Colgate Max Fresh (CMF). It is a cavity preventing gel with breath-freshening strips suspended in it that dissolve while consumers brush their teeth. The technology behind the breath strips is patented, and Colgate was hoping the product would be a big success by providing unique freshness.

The ratio analysis indicates mostly positive outlook for Colgate-Palmolive as most of the measures look healthy. The ROE has reduced by increasing assets and reducing liabilities, the cash conversion cycle has decreased and the days payables outstanding has increased.

Today PepsiCo embraces itself with outstanding 300,000 employees worldwide. It is currently the world leader in convenient beverages, foods and snacks. It has four main branches widely referred to as the Pepsi family. These are: PepsiCo America’s beverages, PepsiCo Europe, PepsiCo America’s food and PepsiCo Asia, Middle East and Africa. Its outstanding leadership in the market has led to PepsiCo introducing more than a 100 brands under its trademark in the market and making its presence in nearly every part of the world. PepsiCo Headquarters are located in Purchase, New York (PepsiCo, 2012).

Despite the headwinds, both companies stock are gaining steadily over a longer time frame. The consumption of soda in the

Procter & Gamble is one of the most successful consumer goods companies in the world. There are many brand names found under the name of P&G INC . Scope, a mouth-wash brand, is a part of P&G. Scope was introduced as part of oral hygiene industry in the year 1967, in Canada. Scope had the highest market growth in Canada.

The below essay is about Coca-Cola company which is a beverage manufacturer established in the year 1892.The company 's primary product is Coca cola which was invented in the year 1886 and was first bottled in 1894.The focus of this essay will be on developing a marketing strategy for Classic Coca-Cola or Coke for first half of 2012.This will also discuss about the market segmentation ,pricing strategy and target market using micro and macroeconomics concepts.