Colgate Palmolive Sales Force ( Thailand )

1828 Words8 Pages
Colgate-Palmolive Sales Force (Thailand) Colgate-Palmolive, a well-known global consumer product company, focuses on 4 key business categories – oral care, personal care, health care, and pet nutrition selling its products over 200 countries with the continuous improvement to build a strong fundamentals of success and to achieve business goals. Business Strategy Mission Colgate-Palmolive’s mission is defined for 3Cs – Customers, Colgate’s employees, and Corporate’ shareholders. It focuses on three core values – Caring, Global teamwork and Continuous improvement – that are the foundation of its business strategy and reflect an aspect of the company’s work life. Strategy Colgate-Palmolive’s strategy is to drive market growth by letting…show more content…
➢ Psychographics This segmentation is considered a consumer’s interest. The company tries to look at consumers’ behaviors, then develops a product or marketing plan to meet with trends; for example, in Thailand, there is a trend of black color in a product which normally made or charcoal, so that the company has launched Colgate Slim-soft toothbrush Charcoal to follow the trend and during the first three month the company could achieve 90% of market share in convenience stores. ➢ Behavioral This segmentation strategy consists of 4 main factors: benefits desired from a product, lifestyles, customers’ behaviors toward buying and using a product, and patterns of spending money and time. To create a regimen of a product, Colgate-Palmolive has encouraged customers and educated customers to use its toothpaste, toothbrush, and mouthwash by launching an in-store campaign tells a shopper and a consumer about the benefits of using these three products together. Positioning Strategy Positioning strategy reflects how consumers perceive a brand or a company versus its competitors. Colgate marketers have to work hard to create an image or identity in the minds of their target market. The way the company positions itself is based on competitors, it offers consumers a mainstream of product ranges where the competitors exist; for example, when

More about Colgate Palmolive Sales Force ( Thailand )

Open Document