Colgate V/S Sensodyne

Another issue of controversy is the safety of the chemicals used to fluoridate water. The most commonly used additives are silicofluorides, not the fluoride salts used in dental products (such as sodium fluoride and stannous fluoride). Silicofluorides are one of the by-products from the manufacture of phosphate fertilizers. The toxicity database on silicofluorides is sparse and questions have been raised about the assumption that they completely dissociate in water and, therefore, have toxicity similar to the fluoride salts tested in laboratory studies and used in consumer products (Coplan and Masters 2001). It also has been maintained that, because of individual variations in exposure to fluoride, it is difficult to ensure that the right individual dose to protect against dental caries is provided through large-scale water fluoridation. In addition, a body of information has developed that indicates the major anticaries benefit of fluoride is topical and not systemic (Zero et al. 1992; Rölla and Ekstrand 1996; Featherstone 1999; Limeback 1999a; Clarkson and McLoughlin 2000; CDC 2001; Fejerskov

Researchers have shown that there are several ways through which fluoride achieves its decay-preventive effects. It makes the tooth structure stronger, so teeth are more resistant to acid attacks. Acid is formed when the bacteria in plaque break down sugars and carbohydrates from the diet. Repeated acid attacks break down the tooth,

Higgs explains in her essay that the use of fluoride has been used in water for some time now and that it is used to help prevent tooth decay as stated in her citations. She further explains that when brushing ones teeth and swallows an “x” amount of toothpaste that that one should called poison control, so why would one be able to drink it? About sixty percent of homes contain fluoride-added water and an average person is suppose to drink eight 8-ounce glasses of water each day, while the amount of fluoride in each glass contains more than twice the amount (to be consumed) of fluoride allowed in toothpaste (Higgs par.2), and if one had too much

Are you aware that fluoride that is used to help keep teeth healthy is actually a harmful compound. The number of products that contain fluoride is actually quite high. Many people may not know it is also in our drinking water. The scary thing is fluoride is now classified as a neurotoxin.

We were very discrete in choosing the substances to test for this lab. Chheng decided to test toothpaste, a paste used on teeth for cleaning the teeth. Toothpastes are said to scrub away the plaque and food debris, mixtures of

Colgate-Palmolive Company (CP) launched a new toothbrush, Colgate Precision, to the market. But having developed for three years, CP was fiercely competing with other companies in the market. In order to have the power to fight in the highly competitive market with substantial product activity, Colgate-Palmolive Co. was in a problem of considering the how to position its new product--Precision, and to define the market strategy in terms of positioning, branding, and communication strategy. It provided some options with details to the reader, hence, for such purpose, this case would be a decision case, finding the optimum to segment the new product to the target and how it should be marketed.

When one uses Crest toothpaste it could help avoid the feasible need of expensive treatment in the future. The advertisement features a pair of dice that are shaped similar to teeth. If we look at the dice as if they were teeth, the black dots could represent cavities that can occur. The teeth are also not in gums which can also represent what could happen if one does not use this advertised product, then one’s teeth could fall out. The advertisement says, “there are some things you just can’t afford to gamble with.” This refers to the health of teeth, and whether or not one is willing to take necessary care for

Fluorine is added in water in certain countries and used in toothpaste so that it can strengthen people’s teeth.

Attention getter statement: Toothpaste: We use toothpaste to brush our teeth everyday (hopefully). We here in America love to have white teeth and from the time we are very young, we are told by our parents and our dentists that we need to brush twice daily with fluoride in order to prevent cavities. But what if I told you that toothpaste was poisonous?

By increasing successful and ideal operations and strengthening relationships with their customers, companies existing in this market diminish the significance of threat over newly accepted competitors. Toothpaste companies are still growing strongly, therefore additional firms are trying to enter the market to benefit from the increasing profits. However, most toothpaste companies have already made their name and their customers stay loyal to their brand, therefore it is hard to get into this market. With toothpaste being such a popular item and an essential in households,

The Egyptians are also credited with the development of the first toothpaste. In actuality, the first toothpaste actually pre-date the use of the toothbrush by approximately 1500 years. The widespread use of toothpaste, however, did not become popular until around 500 B.C. when it began to be used in China and India. The reasons for the ancient cultures using toothpastes were similar to the reasons why they are used today. In these ancient cultures, the primary use of toothpastes was to keep teeth and gums clean, and to freshen breath but the toothpastes used by these ancient cultures were much different than they are today. The Chinese and Indian culture toothpastes were essentially powders made from various different animal hooves that were combined with pumice which was used for its abrasive effect. Later the Greeks and Romans added crushed bones and oyster shells to their toothpastes in order to add even more abrasiveness. Each of the various cultures tried a variety of flavorings to their toothpastes in order to help with bad breath. Some of

In the United States, research was done and new bottling was designed to optimize the appearance of the new toothpaste. The advertising was also focused on the freshness that result from the

Culture has progressed with many consumer merchandises that have become necessities and transformed into the day-to-day routines of society without having to think twice about it. CP or Colgate-Palmolive, is an icon for the personal hygiene industry throughout the United States, and as a worldwide company has positioned the brand as a most important home care in multiple foreign countries.The CMF line is CP’s most popular brand. The brand was a huge hit because of its individuality and the value that it crafted for consumers was astonishing. Colgate Max combined a new breath-strip and a mixture of therapeutics’, which added to more

Could you identify any product systems in this product mix? Is the toothpaste considered a shopping, specialty or convenience product? At what conditions, could this product considered a business product? With respect to Scope, do you consider it a "star" or "cash cow"? Why? With respect to the product life cycle of scope, what is the current status of the product? What is your marketing advice at this particular product life cycle stage?

This was apparent with the case of Colgate ' Palmolive introducing a new toothpaste that fights not only cavities but bad breath, yellowing teeth, sensitive gums and also gingivitis.