COLGATE PALMOLIVE Marketing Strategies and Programs Introduction Colgate Palmolive Company is a $17.1 billion global company serving people in more than 200 countries and territories with consumer products that make lives healthier and more enjoyable. This American diversified multinational corporation focuses on strong global brands in its core businesses – Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate follows a tightly defined strategy to grow market shares for key products
is the barrier of the competitions in Brazil and India, but P&G still willing to goes in to the barriers. For example, strong competitors had formed a firm strategic with best products developed in these two countries, which are Unilever and Colgate-Palmolive. P&G hardly compete with these two competitors because they had customers’ loyalty in Brazil and India as well. 2. Diversification form problems P&G had diversified into too much of the branding of products. All adding on
: 30% - 4 Quizzes : 20% - Group Assignment : 10% | | Content outline of the course/module and the SLT per topic | | TOPIC (S) | Lecture | Tutorial | Lab/ Practical | Independent Study | Student Learning Time (SLT) | | 1.0 INTRODUCTION TO ECONOMICS 1.1 Basic economic concepts: scarcity, choices and opportunity cost. 1.2 Basic economic problems
late-stage assets. £3.96bn 20% In 2010, we spent £3.96bn in R&D before major restructuring, or 14% of our total sales. We are one of the world’s biggest investors in R&D and are the biggest private sector funder of R&D in the UK. No. 1 Sensodyne has been the world’s fastest growing toothpaste brand over the last 5 years. Growth of Horlicks in India in 2010. 10 10 new compounds and vaccines starting phase III clinical trials since the start of 2010. 14% We are committed to improving