Colgate Vs Colgate

Procter and Gamble Corporation was founded in 1837 in Cincinnati. The corporation was founded by William Procter, who was a candle maker along with his brother-in-law Gamble, who was a soap maker. Their combined venture sparked one of the most powerful and influential companies in America which is later called Proctor and Gamble. Their first product was introduced in 1879. It was an ivory Soap. In the Year 2013, they have a net income of 11.31 billion U.S. dollars, total assets of 139.26 billion U.S. dollars, and a total equity of 68.06 billion U.S. dollars. The company’s products are divided into groups: beauty and grooming, and household care. The company has a target market of the customers from the middle up class. They also

Johnson and Johnson is a New Jersey based manufacturer of healthcare products who has 3 divisions:Consumer division which manufactures and markets products related to baby and child care, oral and wound care and women's healthcare.

Revlon brand rose in 2008 with 12.2% in the facial sector, with 3 important new products such as (Revlon natural make up, Revlon color stay mineral foundation and Revlon custom creation foundation) which led to the growth in that year . These products were supported through print advertising and television leading to celebrities such as Jessica Alba and Halle berry. Revlon has expanded their brands globally with the helpful use of their brand ambassador strategy by engaging Elle Macpherson and Jennifer connel in representing the brand.

Johnson & Johnson is a world leader in providing healthcare products to private and commercial consumers. For over 130 years, Johnson & Johnson has revolutionized the healthcare market

Procter & Gamble’s mission and vision statement is profoundly stated within what the company refers to as their statement of purpose. The statement defines the company’s current and future direction, including their shared image in producing quality products that commit to the well-being of all individuals and communities alike. For nearly the last two decades, P&G has been establishing themselves in various marketplaces around the world, and expanding their product mix in accordance to consumer tastes. However, as the consumer goods industry continues to evolve, so do changes within P&G’s organizational structure, including the need to divest or cease many of the company’s brands to reduce costs and improve operational efficiency.

P&G is a large multinational corporation from United States which deals in consumer goods. It has its head quarter in Cincinnati, Ohio. William Procter and James Gamble are the founders of this multinational corporation. William Proctor was a candle-maker and James Gamble was soap-maker. They were married to two sisters and their father-in-law helped them establish this business. In 1837, P&G was born. During fiscal year 1858-59, company was able to achieve the milestone of $1 million with the help of just around 80 employees. Most of the success of the company was based on the innovative products. Currently, company has more than 180 brands but it is currently focusing on just 80 major brands which earn about 95% revenue for the company. In 2014, company reported $83.1 billion revenue in 2014 and it is recognized to be leading global company through consistent performance of most of its brands (Procter and Gamble, 2015).

Ocean Spray, Minute Maid, and Tropicana all use large agencies to promote their products. According to Redbooks, Ocean Spray is represented by Zenith, a company who provides them with Digital, Media, Media Planning, Media Buying, and Social Media services. Minute Maid uses BBDO for its Broadcasting, Digital, Print, Social, and Creative. And Tropicana combines services from three: Ogilvy and Mather for print, Doner for Media Buying, and UM NY for Digital, Experiential, and Social Media services (2017). All three juice companies likely owe a large portion of their popularity and notability to these agencies.

Strengthening core-premium, biggest and most profitable brands such as Pampers, Crest and Head & Shoulders. Because it has so many brands, P&G contracts dozens, if not hundreds of agencies all over the world to help it manage everything from ad campaigns and events to package design and product launches, PR and displays inside Wal-Mart and other retailers. (Tadena & Ng, 2015)

Procter & Gamble, one of the world's premier consumer goods companies. Some 99 percent of all U.S. households use at least one of P&G's more than 300 brands, and the typical household regularly buys and uses from one to two dozen P&G brands. How many P&G products can you name? Why does this superb marketer compete with itself on supermarket shelves by marketing seven different brands of laundry detergent? The P&G story provides a great example of how smart marketers use segmentation, targeting, and positioning. PROCTER & GAMBLE Procter & Gamble (P&G) sells seven brands of laundry detergent in the United States (Tide, Cheer, Bold, Gain, Era,

Currently, Proctor and Gamble is an international organization. In 1980, the Proctor and Gamble have increased fourfold the amount of consumers they serve with their various brands, which equals at least five billion individuals around the world. Proctor and Gamble now have operations in more than seventy countries and its products are sold in over 140 countries, making Proctor and Gamble one of the biggest and most successful consumer goods companies in the world.

Revlon use celebrities such as Halle Berry to sell their products and Dove, “…which pioneered the use of non-models in its

A mission statement specifies the present direction a firm is going, while a vision statement advocates the future course in mind. P&G defines their mission and vision statement with a statement of purpose to reflect upon building products that provide a benefit, and grant prosperity for all. Almost two decades the company has progressively grown; whereas, recently, the company has developed a strategy to alleviate inefficiencies within its organizational structure, which makes them more convoluted compared to its leading competitor. Furthermore, the company is planning to eliminate specific product brands in order to invest more in products that are cost-effective. Diversity is sighted throughout the organization’s operations, and has played a role in creativity. The company’s leadership has also provided the means to propagate diversification through mentorship and proper training programs. Revisiting organizational strategies have effectively shifted the company’s plan of action towards a more meaningful direction.

In contrast, Colgate is one of the competitors who’s EBITA is 4.35B with a ratio of 8.96%. Colgate’s products are notoriously known for costing less than Procter & Gamble products, yet Procter & Gamble earnings and ratio is better. Perhaps, it is the reputation, creativity, longevity, and far more products are what draw the customers to purchase Procter and Gamble items.

What P&G can do is to find a third party which is authoritative to do the test again and announce the results to the public. The effectiveness of Whitestrips is doultless cause it have won the challenge before the NAD. Once the consumers notice that Simply White is not as effective as it claimed, their trust towards Simply White wouled be lowerd and very

What is Proctor & Gamble’s corporate strategy? Do the company’s businesses seem to be related or unrelated? Are Gillette’s businesses closely related to P&G’s businesses? How will a merger with Gillette provide a 1 + 1 = 3 effect for P&G?